Vice President Mcu Bu
CurrentRun MCU business unit in StarPower Semiconductor,m. Build MCU product roadmap, product strategy, own P&L.
Nov 2024 - Present
AeroLeads people directory · profile
Amy Chen Email & Phone Number
Head of MCU Business Unit
at
StarPower Semiconductor Ltd.
1 work email found
@cypress.com
1 phone found area 408
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of MCU Business Unit
Location
Shanghai, China, China
Who is Amy Chen? Overview
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Quick answer
Amy Chen is listed as Head of MCU Business Unit at StarPower Semiconductor Ltd., based in Shanghai, China, China. AeroLeads shows a work email signal at cypress.com, phone signal with area code 408, and a matched LinkedIn profile for Amy Chen.
Amy Chen previously worked as Vice President MCU BU at Starpower Semiconductor Ltd. and Head of MCU Business Unit at 3Peak Incorporated. Amy Chen holds Master, Mba from Shanghai Jiao Tong University.
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Email format at StarPower Semiconductor Ltd.
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{first}.{last}@cypress.com
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Profile bio
About Amy Chen
More than 22 years’ working experience in semiconductor filed, 17 years in manager/Leader position.Extensive experience in Embedded MCU and IOT market with cross function knowledge background on both marketing and R&D side, including product definition, finance analysis, marketing promotion/business development, competition analysis, turn-key solution, technical support etc.Deep knowledge background in security on both technical and marketing sides, especially the finance POS market.Strategic thinking, customer focus, performance driven, capable of seizing control of key problem areas, and skilled at motivating team members to deliver success to the organization.Excellent Spoken English and Communication Skill.
Listed skills include Competitive Analysis, Arm, Semiconductors, Microcontrollers, and 19 others.
Current workplace
Amy Chen's current company
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12 roles
Amy Chen work experience
A career timeline built from the work history available for this profile.
Head Of Mcu Business Unit
Setup MCU Business Unit, build mix signal microcontrollers roadmap, responsible for MCU BU P&L.
Jul 2021 - Oct 2024
Senior Marketing Director
Manage global Smart Home & Smart Body team in ICW, responsible for definition of Segment G2M Strategy, leading of G2M activities, driving Partnership and Ecosystem Management, building Segment pricing strategy to ensure the growth in vertical segment (incl. gain share, achieve segment revenue goal, achieve DWIN/DIN goal)
Aug 2020 - Jul 2021
Senior Marketing Director
Manage ICW (IOT Computing & Wireless BU) China team (Marketing and Applications)Responsible for the revenue and margin growth in China for whole ICW product line including MCU and Wireless (Wifi, BT/BLE, Combo)
Oct 2018 - Aug 2020
Marketing Director
Relocate to US in Jul, 2017Manage Global Product Marketing team for MCU BU. Responsible product roadmap, revenue and margin for whole MCU BU product lines including PSoC, CAPs and MM MCU. Drive IP roadmap. Build pricing strategy, drive cost reduction. Lead new product promotion, drive enablement plan, provide alpha customer support. Co-work with business.
Jul 2017 - Oct 2018
Marketing Director
Manage Global Product Marketing team for MCU BU. Responsible product roadmap, revenue and margin for whole MCU BU product lines including PSoC, CAPs and MM MCU. Drive IP roadmap. Build pricing strategy, drive cost reduction. Lead new product promotion, drive enablement plan, provide alpha customer support. Co-work with business operation team on revenue.
Feb 2016 - Jul 2017
Senior Global Product Marketing Manager
Manage global product marketing team and System Architecture team in China:Responsible P&L for 5+ product lines globally, including Kinetis L-series, E-Series, M-Series, S08PT and other ASSP product lines.Lead i.MX6UL series (MPU) definition to focus industrial market and finance POS marketLead Security Activities:Establish China security core team, gather.
Oct 2014 - Feb 2016
Global Product Marketing Manger
Manage global product marketing team in China:Responsible P&L for 5+ product lines globally, including Kinetis L-series, E-Series, M-Series, S08PT and other ASSP product lines.Gain market share in finance POS market:Successfully promote K21 series in Finance POS market in China, gain 50%+ market share in 2014 from almost 0 in 2013.
Apr 2013 - Sep 2014
Senior Global Product Manager
Global leader in charge of Kinetis L-series definition.Key core team member lead the Kinetis K-series definitionKnow more about Kinetis: http://www.freescale.com/kinetisNew product definition:Drive market analysis, IP roadmap, finance analysis, competition analysis, build pricing strategy and Go-To-Market plan.Lead Security IP roadmap & Product definition.
Apr 2008 - Mar 2013
Technical Support Manager
Lead technical support team to provide various kinds of technical support to customers, design centers and distributors in AP and Japan, mainly focus on ARM-based 32bit MCU products.
Mar 2007 - Mar 2008
Hardware Manager
EVB design, customized turnkey solution and technical support, product promotion and training in AP and JapanMainly focus on 32-bit ARM based Multimedia Products for PMP and DSC
Mar 2001 - Feb 2007
Hardware Engineer
Hardware design focused on 32-bit ARM, 8-bit AVR and FPGA.Technical support on various ATMEL product including MCU, FPGA, NVM(Flash, EEPROM etc)July,1998~March, 2000 work as part time during the period of getting master degree
Jul 1998 - Feb 2001
4 education records
Amy Chen education
Master, Mba
Master, Computer System Architecture
Bachelor, Atumatic Control
Bachelor, Applied Mathematics
FAQ
Frequently asked questions about Amy Chen
Quick answers generated from the profile data available on this page.
What company does Amy Chen work for?
Amy Chen works for StarPower Semiconductor Ltd..
What is Amy Chen's role at StarPower Semiconductor Ltd.?
Amy Chen is listed as Head of MCU Business Unit at StarPower Semiconductor Ltd..
What is Amy Chen's email address?
AeroLeads has found 1 work email signal at @cypress.com for Amy Chen at StarPower Semiconductor Ltd..
What is Amy Chen's phone number?
AeroLeads has found 1 phone signal(s) with area code 408 for Amy Chen at StarPower Semiconductor Ltd..
Where is Amy Chen based?
Amy Chen is based in Shanghai, China, China while working with StarPower Semiconductor Ltd..
What companies has Amy Chen worked for?
Amy Chen has worked for Starpower Semiconductor Ltd., 3Peak Incorporated, Infineon Technologies, Cypress Semiconductor Corporation, and Freescale.
How can I contact Amy Chen?
You can use AeroLeads to view verified contact signals for Amy Chen at StarPower Semiconductor Ltd., including work email, phone, and LinkedIn data when available.
What schools did Amy Chen attend?
Amy Chen holds Master, Mba from Shanghai Jiao Tong University.
What skills is Amy Chen known for?
Amy Chen is listed with skills including Competitive Analysis, Arm, Semiconductors, Microcontrollers, Semiconductor Industry, Product Development, Ic, and Go To Market Strategy.
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