Run MCU business unit in StarPower Semiconductor,m. Build MCU product roadmap, product strategy, own P&L.

Setup MCU Business Unit, build mix signal microcontrollers roadmap, responsible for MCU BU P&L.

Manage global Smart Home & Smart Body team in ICW, responsible for definition of Segment G2M Strategy, leading of G2M activities, driving Partnership and Ecosystem Management, building Segment pricing strategy to ensure the growth in vertical segment (incl. gain share, achieve segment revenue goal, achieve DWIN/DIN goal)

Manage ICW (IOT Computing & Wireless BU) China team (Marketing and Applications)Responsible for the revenue and margin growth in China for whole ICW product line including MCU and Wireless (Wifi, BT/BLE, Combo)

Relocate to US in Jul, 2017Manage Global Product Marketing team for MCU BU. Responsible product roadmap, revenue and margin for whole MCU BU product lines including PSoC, CAPs and MM MCU. Drive IP roadmap. Build pricing strategy, drive cost reduction. Lead new product promotion, drive enablement plan, provide alpha customer support. Co-work with business operation team on revenue forecast, monitor backlog and building plan to ensure our supply to meet business goal.Manage APAC Regional Marketing team. Responsible for the revenue, margin of MCU business in APAC, lead regional marketing team to drive the growth in APAC. Market analysis, competition analysis and Go-To-Market plan.Manage APAC System & Application Team. Support new product validation, build reference designs and turn-key solution on key focused applications such as motor control and Cap touch etc. Support FAE, disty training and customer tech-day. Customer technical support

Manage Global Product Marketing team for MCU BU. Responsible product roadmap, revenue and margin for whole MCU BU product lines including PSoC, CAPs and MM MCU. Drive IP roadmap. Build pricing strategy, drive cost reduction. Lead new product promotion, drive enablement plan, provide alpha customer support. Co-work with business operation team on revenue forecast, monitor backlog and building plan to ensure our supply to meet business goal.Manage APAC Regional Marketing team. Responsible for the revenue, margin of MCU business in APAC, lead regional marketing team to drive the growth in APAC. Market analysis, competition analysis and Go-To-Market plan.Manage APAC System & Application Team. Support new product validation, build reference designs and turn-key solution on key focused applications such as motor control and Cap touch etc. Support FAE, disty training and customer tech-day. Customer technical support

Manage global product marketing team and System Architecture team in China:Responsible P&L for 5+ product lines globally, including Kinetis L-series, E-Series, M-Series, S08PT and other ASSP product lines.Lead i.MX6UL series (MPU) definition to focus industrial market and finance POS marketLead Security Activities:Establish China security core team, gather security marketing needs, drive security IP, security software and product definition etc.

Manage global product marketing team in China:Responsible P&L for 5+ product lines globally, including Kinetis L-series, E-Series, M-Series, S08PT and other ASSP product lines.Gain market share in finance POS market:Successfully promote K21 series in Finance POS market in China, gain 50%+ market share in 2014 from almost 0 in 2013.

Global leader in charge of Kinetis L-series definition.Key core team member lead the Kinetis K-series definitionKnow more about Kinetis: http://www.freescale.com/kinetisNew product definition:Drive market analysis, IP roadmap, finance analysis, competition analysis, build pricing strategy and Go-To-Market plan.Lead Security IP roadmap & Product definition globally, build expertise in finance POS market, successfully define first PCI-Compliance MCU security K21 series.Product promotion:Drive business growth by focus on fast growing segmentsIncrease sales revenue, GM and design wins with segment specific promotion plan, which includes building reference designs, coordinating AE and FAE teams to provide in-time customer support, driving co-promotion with capable partners.

Lead technical support team to provide various kinds of technical support to customers, design centers and distributors in AP and Japan, mainly focus on ARM-based 32bit MCU products.

EVB design, customized turnkey solution and technical support, product promotion and training in AP and JapanMainly focus on 32-bit ARM based Multimedia Products for PMP and DSC

Hardware design focused on 32-bit ARM, 8-bit AVR and FPGA.Technical support on various ATMEL product including MCU, FPGA, NVM(Flash, EEPROM etc)July,1998~March, 2000 work as part time during the period of getting master degree