Senior executive with global strategic B2B, B2G and B2C experience in SaaS, financial services and retail, with years of leadership experience at American Express, Estee Lauder Brands and GTM SaaS companies. As an independent, strategic marketing consultant now specializing in roles as CMO-for-Hire, I triage the situation, provide stop-gap measures to tackle immediate needs, kickstart demand gen programs, launch test/learn initiatives and build infrastructure in the most needed areas. Other consulting work: content creation (film & podcasts), large scale international technology implementations with Salesforce & Big Data; web development for communities; relaunched teleservices campaigns; NPS (Net Promoter System) expert leveraging Qualtrics (and Medallia) and multi- channel online acquisition referral program management.Specialties: • B2G & B2B Demand Gen programs• Leadership, change management during transitions• Creative problem solving and management to restart GTM initiatives• Partner relationships (internal and external)• Content creation for digital channels• Multi-channel strategies to accelerate growth • Net Promoter System implementation and execution for B2B sales and product management Contact: amydavidson25@gmail.com