Amy Endemann Email & Phone Number

Encinitas, Ca, Us

San Francisco, Ca, Us

Lead digital marketing for the nation's largest provider of residential solar and battery solutions- Transforming brand's digital presence, applying performance, analytics, and operational best practices- Leading paid media, web, and marketing automation channels to drive revenue growth- Improving customer experience via UX and customer journey innovation in app and web

Executive marketing and business operations consultant specializing in emerging products and categories- Past projects include brand identity and positioning, website development, product launch, growth marketing strategy, startup recruiting, retention analysis, tech stack advisory, agency management, and content marketing- Clients include a Web3-powered community advocacy platform, a creator-fueled travel service, health tech brands, and sustainable food brands- Services range from advisory to project-based to fractional CMO

San Francisco, Ca, Us

First marketing lead for breakthrough health tech wearable that improves the body's resilience to stress- Led go-to-market strategy and execution, repeatedly selling out of product due to high demand- Established Apollo as the leader in a new generation of wearables that actively improve health- Built out tech stack across e-commerce, marketing automation, reviews, analytics, and BI- Owned brand strategy, product marketing, growth, retention, engagement, partnerships, and content- Collaborated on product, engagement, and retention initiatives- Built sales forecasts, revenue models, and strategic sales vision- Recruited and developed all marketing team members- Developed and championed remote cross-functional processes

Remote, Us

Hired to transform marketing function for premium DTC nutrition brand - Generated massive revenue traction and brand equity, laying groundwork for $B valuation- Built marketing growth engine via high impact content creators, podcasts, and performance media- Recruited marketing team, quadrupling size for in-house growth, analytics, content, email, CX, partner, and creative capabilities - Created outstanding customer experiences via product, loyalty, and retention initiatives- Built out workflows and models for planning, creative, analytics, forecasting, and budgeting- Established best-in-class remote processes and culture to lead a globally distributed team

San Francisco, California, Us

First hire at subscription meal kit service, building business from ground up- Orchestrated fastest growth and top retention in the category- Established Sun Basket as the leader in meal kits for clean and healthy eating- Helped secure funding from Series A through Series D rounds- Owned strategy for product, brand, growth, retention, and business development- Managed teams and tech stack across all marketing functions- Led cross-functional teams in new product development, forecasting, and pricing - Drove consumer insights and market research initiatives- Built in-house teams and processes for media buying and creative development- Developed strategic partnerships with healthcare and retail organizations

Camden, Nj, Us

Managed C-Fresh initiatives at Bolthouse Farms, driving healthy innovation in the perimeter- Developed new products in whitespace categories with a focus on fresh- Re-launched kids' snacking product, optimizing packaging, channels, and communications- Led sampling events and field marketing teams in key test markets- Produced 70+ videos in 2 wks for social campaign, resulting in 15MM+ earned impressions

Vevey, Ch

Managed the $1B+ Coffee-mate brand, focused on new product development and communications- Directed integrated advertising campaigns, TV, social media, digital promotions, ambassador programs, loyalty strategies, and Catalina in-store coupons- Led packaging structure, graphics, and formulation overhaul- Launched Girl Scouts co-branded creamer flavors, driving $20MM+ in year-one sales- Developed concepts and strategic partnerships for long-term new product development

Vevey, Ch

- Developed natural beverage product concepts- Analyzed whitespace beverage category opportunities- Mapped emerging open innovation models against corporate objectives

Us

Led team on brand advertising and promotional campaigns for Union Bank, Pick Up Stix Asian QSR, and Rady Children's Hospital

New York, Ny, Us

Produced brand advertising campaigns and product innovation concepts for Pfizer CPG brands including Dentyne Ice, Bubblicious, Sudafed, Benadryl, and Unisom

Atlanta, Ga, Us

Serviced key big box accounts for Calphalon gourmet cookware and Burnes of Boston home decor brands. Conducted in-store demos and negotiated for incremental merchandising opportunities.

Mba, Marketing

Mcintire School Of Commerce, Marketing And International Business

Education record