Produce search engine optimised company website for Quantity Surveying consultancy, AG Surveying, from site map and conceptualisation through to design edits, install and CMS setup. Produce targeted and optimised web content.Ongoing consultation to manage long term SEO and content strategy as well as assisting with site management and updates.

Freelance Content Consulting, Article Writing and Editorial work

Savoo is an international group of money-saving voucher code and deal finder sites now present in the UK, France, Germany, Spain, Italy, The Netherlands, Brazil and Australia. Savoo's eCommerce experts leverage technology, automation, community, content and design to provide the best online experience for retailers and consumers alike. As Savoo's Content and SEO Manager my primary responsibilities include:• Core objectives – to improve SERP rankings, traffic, conversions and revenue; to increase brand awareness• Production and management of a fully integrated content strategy, plan and calendar, as well as production and distribution of high quality topical, engaging and shareable content • Continued testing, troubleshooting and re-optimisation of company website, including full keyword research, management of ranking fluctuations using a number of core SEO tools and tactics, and the identification of new opportunities to support improved SERP rankings and click through rates in line with Google algorithm updates. Duties include both on-page and off-page work, as well as technical SEO analysis and recommendations.

Founded in 1960, Randstad is a global leader in the provision of recruitment and HR services with revenues in excess of €12Bn and 28,000 employees working from a network of 4,000 offices. In the UK we have a high performance ethos and a results’ driven focus.My primary role is:• To manage and produce a bespoke content programme (under the overarching UK content strategy) for each specialist Randstad business line across their online and offline platforms with particular focus on websites and email marketing.• To lead the production and delivery of high-quality, niche content that promotes each of Randstad’s specialist business lines to our clients and candidates driving engagement, acquisition and retention in line with our overarching UK brand value requirements.

As Marketing Copywriter, my key responsibilities are as follows:Creation and curation of high quality SEO content for website/blog/press releases/social media/articlesWriting/editing/proofing engaging copy for newsletters, e-marketing campaigns, adverts, whitepapers, articles, direct mail, case studies Creation, implementation and management of marketing/content/online strategiesCreation of style guides/brand guidelines PPC campaign managementResearch and trend identification through online monitoring methods to inform planning and decision makingCreation and promotion of infographicsTender management

Support Divisional Marketing Manager in delivery of key marketing objectives through activities including:Website management - design, content, development and updatesPR - writing press releases, managing distribution and press relationsClient & internal newsletters – total management including creation, copywriting, distribution, ROI - ongoing monitoring and controlCreation and execution of online/offline B2B and B2C campaigns in line with business objectives to target key segments and position brand/drive sales/increase loyalty accordinglyOnline advertising - targeted e-marketing, podcasts, PPCSocial media management BloggingPlanning, research and budget managementBrand management – manage brand champions to monitor communications for consistencyEvent management – planning, managing agency & costs, internal coordination, overseeing on the dayPresenting at orientation seminars to promote marketing activities to employees with the intention of achieving buy-in and promoting interdepartmental transparencySurveys - client/candidate/internal - creation, reportingManage supplier relationships and POS

I worked at the above Accountancy firm under the title Marketing Executive. I conduct the following tasks in this role:Website - design, copywriting and supporting technical developmentSEO /PPC - working with PPC agencies to manage spend, understanding budget-to-keyword optimisation and organic search positionsBrief Writing - experience writing and working to briefsPlanning - I was involved in writing and developing a crisis communication strategy and was involved in planning projects and managing deliveryPR - I wrote and distributed regular press releases and sound bites to media including Metro, Recruiter and Recruitment ConsultantNewsletter - I acted as company Editor - collating newsworthy stories and writing content on a monthly basisProofreading - I regularly reviewed and proofread various literature; recently, The Budget Report.Copywriting - As company Editor, I was first point of contact with regards to requests for copywriting and literature, and wrote all copy personallyBlogging- I wrote and posted regular blogs on the website and via WordpressResearch - Conducted regular primary and secondary researchDirect Mail - design and delivery of various campaigns, including referral toolkits, postcards, seasonal campaigns, competitions etcBranding - ensuring literature and campaigns were on brand and fit for purpose Reporting - I conducted regular reports on campaign effectiveness and results, demonstrating commercial awarenessSurveys - I created and reported on various client and internal surveys

I worked as a freelance writer for Axis Magazine whilst looking for a permanent role after graduating. My role included:Conducting primary and secondary researchWriting articles/features to meet deadlinesArranging layout and finding images/photographs to accompany copyTopic of writing varied from fashion and wedding articles, to environmentally friendly holidays and local shop promotions.