Amy Johnston Email & Phone Number

Atlanta, Georgia, United States

Chicago, Illinois, United States

Leader in consumer media engagement team resulting in a significant increase of impressions for major strategic communication campaigns year to year.Successfully pitched human-interest stories with national media including today.com, Bloomberg, Fortune, The Washington Post and EveryDay Health.Working with Diversity, Equity and Inclusion (DEI) Team, planned and executed strategic campaigns to increase reach with diverse target audiences.Successfully created strategic field communication materials resulting in increasedimpressions.

Georgia

Successful track record of achieving marketing and communication goals for the organization including an increase in concern of Alzheimer’s disease and awareness of the Alzheimer’s Association in all Georgia media markets.Managed staff teams to ensure brand and messaging aligned with the organization.Managed organization advertising and public relations agencies.Secured media relationships throughout Georgia media by sharing human-interest stories including several front-page stories with the Atlanta Journal-Constitution. Served as an organization leader resulting in operational achievements including income increases and expense decreases.

Spearheaded a comprehensive rebranding marketing and advertising initiative to promote the animal welfare center professionally; executed marketing and communication strategies that led to substantial financial commitments from new community business partners to further the mission of the organization. Built strong relationships with all local media that resulted in weekly coverage on all three local affiliates - including one specialized feature segment that generated additional income for the organization. Redeveloped social media strategy that delivered a 150% increase in reach.Redeveloped e-strategy for organization including new website development and e-news, resulting in substantial reach and income for the organization. Redeveloped volunteer engagement program that delivered a significant increase in volunteer recruitment as well as leading a successful team of 200 + volunteers in fulfilling mission of the organization; as a result, the organization was voted best place to volunteer in Knoxville.

Knoxville, Tennessee Area

Inspected and evaluated 15+ child care centers in Knox County per Tennessee State Law and Regulations yearly. Investigated child care facilitators for alleged violations of license Coordinated interaction between child care agencies and government officials, suppliers or other groupsProvided counseling to existing child care agencies to develop and improve education programs and physical facilities

Greater Atlanta Area

Successfully managed an annual $20 million national advertising campaign for the American Cancer Society (ACS) that including broadcast and cable television, radio, digital, out of home and print. Established and managed successful relationships between American Cancer Society marketing team and agency team that resulted in increase awareness of the organization and its mission. Worked closely with ACS marketing team on effective communication and campaign strategies based on ongoing campaign and market testing. Effective in managing ACS marketing team that resulted in additional income (campaigns) outside annual scope of work.

Greater Atlanta Area

Work successfully on robust communication campaigns for American Cyanamid, BellSouth and University of Phoenix. Worked closely with public relations, digital, media and direct marketing teams to create robust and results oriented campaigns.Worked closely with clients on establishing overall marketing and communications goals, strategies and tactics. Established positive relationships between clients and agency teams that resulted in additional revenue for agency.

Bachelor Of Arts (Ba), Journalism / Advertising

Activities and Societies: President - Sigma Kappa

Post Baccalaureate Elementary Ed Program

Education record