Amy Luk Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Managing and increasing efficiencies across Searchspring’s go-to-market tools that include Salesforce Sales Cloud, PandaDoc, Calendly, and Gong; and building and training all users on new sales processes.SALES SUPPORT & ENABLEMENT• Created and implemented sales processes that streamlined the company’s Lead to Opportunity workflows, allowing client-facing teams to focus on acquiring new customers and upselling current customers.• Built customized Salesforce reports and dashboards for all AEs and Customer Success team members, reflecting their weekly activities, performance and sales successes, resulting in greater sales reporting transparency with sales management.BUSINESS OPERATIONS• Responsible for company’s monthly KPI dashboard numbers; reconciling data across Salesforce, client contracts, and billing for accurate operational monthly recurring revenue (MRR).• Collaborated with the product and engineering teams to create a sync between the company’s billing software, SaaS tool, and Salesforce for better client onboarding and billing experiences.TECHNICAL EXPERTISE• Completed a HubSpot to Salesforce data migration upon Searchspring’s acquisition of Nextopia, allowing all customer, partner and prospective data to be easily located in one centralized customer relationship management (CRM) tool.• Single-handedly integrated, managed, and maintained 3rd party relationships and billing for all go-to-market tools including Salesforce, Calendly, Crossbeam, etailinsights, Gong, LinkedIn Sales Navigator, PandaDoc and Zendesk.LEADERSHIP EXPERIENCE• Managed two full-time sales operations coordinators to execute a Salesforce data cleanse, leading to more efficient prioritization of future features in the company’s SaaS tool and a better understanding of the ideal customer profile (ICP).• Vetted, selected and partnered with two Salesforce consulting firms to enrich existing Salesforce data and migrate Salesforce data upon Searchspring’s acquisition of 4-Tell.

Toronto, Canada Area

Provided global sales and client support through Salesforce Sales Cloud, industry training, pre-to-post sales processing, and business analyses; in-house expert on AdParlor’s sales cycle, product and platform.SALES SUPPORT & ENABLEMENT• Closed $120,000 of business in one quarter while managing the company’s inbound marketing lead process.• Collaborated with the Adknowledge (AdParlor’s parent company) finance team on full-serve and SaaS processes through Microsoft Visio for timely payments and accurate sales forecasts and revenue reports on Salesforce.• Conducted industry research, and collaborated cross-functionally, to train the global sales team; progressed to train all new hires on Salesforce, SignNow, AdParlor’s proprietary platform, and the digital advertising market.• Demoed the AdParlor platform to 25 potential clients and provided onboarding support for all new clients.• Built customized Facebook & Twitter weekly account reporting for the company’s three largest accounts in the telecommunication, entertainment and restaurant sector.TECHNICAL EXPERTISE• Spearheaded the migration of nearly 250,000 files, including DocuSign insertion orders, media plans and invoices, to Adknowledge’s new Salesforce instance for greater cost-savings,• Migrated all insertion orders on PandaDoc to Salesforce during an e-signing solution software change for future company audits.• Led discussions with Salesforce consultants to integrate the company’s platform and invoicing software with Salesforce, BUSINESS OPERATIONS• Developed & documented a lead management process in Hubspot & Salesforce to efficiently organize inbound marketing leads.• Identified, through Data.com, Crunchbase Pro & Winmo, potential clients for AdParlor, built the company’s business and competitive analyses, and presented the findings to executives with actionable next steps. • Streamlined a key strategic account in the telecommunication sector to improve service payments by 30 days.

Toronto, Canada Area

Owned and optimized 60+ SMB Search Engine Optimization (SEO) accounts; progressed to become an Enterprise pay-per-click (PPC) Specialist, communicating with clients and colleagues to manage accounts more efficiently and exceed client expectations.SALES SUPPORT & ENABLEMENT• Expanded an automotive business partnership, from provincial to national, by providing in-depth data analysis and strategic insights on-site each month, and reducing weekly reporting time in Google Analytics and Excel by over 15 hours.• Proactively audited, presented and implemented new paid search advertising strategies for clients, which led to increased yearly search advertising budget.• Improved organic rankings and online visibility for 60+ SMB accounts through SEO best practices such as keyword research, on-page recommendations, and site audits.TECHNICAL EXPERTISE• Trained all PPC specialists and account managers on extrapolating data from search advertising platforms & reporting softwares.• Troubleshot for clients, resolving error page redirects, server rendered pages, and disabled appended URLs, that affected their digital performance.BUSINESS OPERATIONS• Researched and proposed PPC & SEO tools to the executive team that would streamline day-to-day ad optimization and reporting.

Toronto, Canada Area

Managed client accounts in the consumer packaged goods, e-commerce and education sectors; progressed to become an in-house expert on 3rd party tracking tools across all company accounts.SALES SUPPORT & ENABLEMENT• Consistently met and exceeded clients’ yearly search advertising goals in the consumer packaged goods, e-commerce and education sectors through customized paid search strategies, quarterly business reviews, and industry insights. • Consulted and advised on an RFP in the education sector, which led to the successful acquisition of a top direct account.TECHNICAL EXPERTISE• Identified, troubleshot, and resolved technical issues, such as disapproved ads and reporting discrepancies, to improve workflow management and expedite campaign launches.• Provided solutions to Catalyst’s account management teams and clients on adapting to the limitations of Google AdWords, Bing Ads, and LinkedIn Ads.BUSINESS OPERATIONS• Trained and managed Catalyst’s account management teams to fully utilize search engine marketing tools, including Marin Software, DoubleClick for Search, Omniture and 24/7 Search, resulting in significantly improved client campaign upload times, bid and budget management, and reporting.

Toronto, Canada Area

• Played a key role in improving the accuracy and integrity of royalty-related statements in the company’s database through detailed assessment of accounts to ensure punctual payment.• Responded to both internal and external royalty-related inquiries for CMRRA.• Researched copyright ownership information for song titles found on Do Not Represent (DNR) publisher statements for immediate returns and payouts of held money.• Remitted, packaged, and distributed CMRRA’s DNR royalty payments

Toronto, Canada Area

• Wrote and designed Sony/ATV newsletters for the company website.• Scouted MySpace Canada and NOW Canada magazines for unsigned artists with the potential to receive a Sony/ATV music publishing deal.• Researched and consolidated distribution lists of A&R executives, music supervisors, and creative marketing directors to be used by Sony/ATV for various business initiatives.• Posted Canadian music chart information onto the Sony/ATV website weekly

• Ranked in the top 10 of Southwestern Ontario’s regional iReward card sales multiple times.• Continuously tracked new releases and bestsellers, and engaged in literary discussions with Coles customers to provide suitable recommendations for their next book purchases.• Encouraged customers to participate in the company’s promotions and community outreach programs, including the Love of Reading foundation, to increase their satisfaction, loyalty, and reading initiative.• Consistently and accurately managed cash transactions, discounts, and returns for customers.

• Introduced and promoted Alma Records’ music to new listeners through blogs and posts on social media websites and forums. • Liaised with industry experts to promote the use of the company’s music in television shows and movies.• Created print advertisements for Alma Records’ album releases and tour information.• Coordinated Alma Records' marketing planning with estimated operational costs for government applications required to produce Canadian albums.• Co-conceived a CD cover, later adopted by Alma Records, for a promotional label sampler to distribute to various media outlets and record labels around the world.

Bachelor Of Music, Music History

Foundations Of Business Analysis Course

Bachelor Of Arts Specialization, Music Administrative Studies