Amy Kruse Email and Phone Number

Advise health and well-being organizations on overall business strategy, industry trends and operational excellence.

• Led team of Senior Client Executives managing 52 large employer accounts with over $73M in Annual Revenue. • Functioned as Trusted Advisor overseeing telehealth, mental health and chronic condition management strategy for Strategic Clients including alignment with clients HR and Well-being strategies, program marketing, renewals, upsells, product innovations and roadmap. • Coached team to develop productive relationships with key decision makers, manage 93% retention rate and meet all revenue and upsell goals. • Oversaw complex internal and external interactions ensuring best interest of clients and organization. • Developed team business plan, key performance indicators and service excellence model driving high employee engagement and maintaining 100% retention rate • Supported delivery of client business reviews demonstrating partnership value, identifying training needs, managing key projects and identifying integration opportunities. • Led development and execution of Client Success SME Community.

• Developed proprietary culture assessment and supporting best practice resources for consultants supporting National Accounts, Middle Market and Public and Labor clients. • Key innovator and contributor to B2B strategy including business plan development, value creation story and go to market strategies for Commercial Business, Medicare, Student Health and other distribution channels.• Integral contributor to organizations strategy, value proposition and business case. Delivered vision to multiple stakeholders including Senior Executives, Business Leaders and other key influencers. • Consulted with CVS Health HR team on their future state Well-being strategy, including mission, vision, interventions, reward strategy and culture integration. Strategy approved for 2020 launch.d

• Developed and implemented best practice programs resulting in Aetna receiving the NBGH Platinum Award for 13 consecutive years. • Headed development, implementation and evaluation of domestic and global committee networks to drive well-being culture. Resulting in an increased well-being culture score of 84%. • Led development, consultation and execution of Aetna’s Healthy Worksite Certification program across 34 locations resulting in 68% of locations achieving a bronze, silver or gold designation.• Designed, implementation and expanded onsite well-being programs and services across 30+ locations. • Developed National Pet Therapy program resulting in requests for best practice sharing and consulting opportunities with Fortune 500 companies. • Presented at NBGH, NEEBC and World Congress Conferences.• Active board member of National Business Group on Health Well-being and Workforce Strategy Institute.

• Delivered consultative guidance in all phases of program assessment, design, implementation and evaluation. • Proven ability to support client retention and new business sales.• Completed detailed gap assessments and comprehensive data reviews.• Created and executed best practice multi-year strategies leveraging medical carrier resources, 3rd party vendor solutions and local/national programs. • Developed and presented health management seminars to over 100 clients and prospects.• Executed client surveys and focus groups to identify interests and cultural barriers. Developed and executed strategies to align organization and resources to address identified barriers.

• Produced and facilitated product training for wellness, implementation and sales teams. • Defined metrics and structure of comprehensive operational and customer reporting.• Led cross functional work teams for 3 congruent high-profile wellness design projects. • Managed complex project plans and delivered all design features under tight timelines.• Designed and implemented reporting for new biometric screening consult product for internal business partners and external customers.

• Contributed to program design, strategic planning, budgeting, operational reporting and business process improvement. • Identified and eliminated cross-functional barriers by facilitating communications between operations, strategy, sales support, account management and design teams.• Rebuilt underperforming wellness team and redesigned below average wellness program for a launch within 4 months of hire. New program design (email, telephonic and on-site coaching) yielded 15% increase in member engagement. Received Humana North STAR Award as a result.• Identified significant impacts to staffing model due to unexpected program growth and staff workloads. Built business case and secured 13 new full-time positions.• Developed and delivered comprehensive coach training and clinical tools resulting in a 50% increase in caseload capacity.• Established clinical program referral integration process resulting in improved member continuity of care.

Designed clinical models for Wellness programs including telephonic and face-to-face health coaching and biometric screenings. • Developed workflows, project plans and led cross functional work teams. Primary subject matter expert to internal and external stakeholders. • Collaborated with finance team to develop staffing models and product pricing.

• Managed pre-sale implementation and post-sale of all e-Health and wellness products for National Account and Middle Market customers including Aetna Inc, Home Depot, UPS, Dow Chemical, ConocoPhillips, Cox Communications and CVS. • Provided subject matter expertise to Field Sales and Account Management teams. Established technical requirements for product enhancements. • Received Aetna Way Excellence Award Winner, 2006 for demonstrating exceptional customer focus and service excellence.

•Developed annual strategic plan for 300 member facility and managed 5 staff members. •Developed multi-site corporate health promotion program which received 2001 Koop Award for reducing need and demand for medical services, reducing costs, while improving population health.