Amy Pasley Email & Phone Number

Global

United States

• Defined long-term business strategy, ensuring execution of P&L, building strategic customer relationships, and driving business growth for nucleic acid therapeutics (NaTx) business segment to achieve short- and long.
• Developed and executed strategic plan and growth initiatives.
• Managed P&L, ensuring planning and delivery of annual sales, revenue, and EBITDA targets / budget for NaTx
• Built key customer relationships.
• Partnered with BD and marketing to define customer segments, product mix, marketing plans, and sales targets to achieve business growth objectives and ensure execution of strategic initiatives.
• Collaborated with corporate development to identify, evaluate, and integrate M&A opportunities aligned with strategy.

North America

• Established and managed new commercial development entity of four senior commercial development managers / directors and one analyst within biotherapeutics to support strategic planning, communication, and execution.
• Established procedures and processes for integration of commercial development role into existing infrastructure of biotherapeutics business, building KPIs and RACI matrices.
• Lead continuous improvement activities to identify and communicate deltas in new strategic planning process.
• Prepared and coordinated comprehensive training for global CGT business development team

United States

• Established new and grew existing relationships with key pharma, CDMO and biotech companies, developing and commercializing nucleic acid-based therapeutics in United States.
• Managed North American territory and grew revenues by 33% in 2019 with 2020 non-Covid related revenues 141% above target. Supported more than $100M in revenue generation.
• Reinvigorated key customer relationships and supply opportunities.
• Identified new product / technology opportunities discovered through customer interactions, conference posters and presentations as well as noticeable trending in market, converting opportunities to custom compound.
• Participated as key consultative member on critical projects involving operational vertical integration and design / implementation of VOC survey for targeted areas of portfolio expansion.
• Penetrated strategic therapeutic development accounts by interfacing with high-level decision-makers and building key relationships through trust and diligence.

Greater Milwaukee Area

• Led team to design and implement strategic / tactical sales and marketing plans for global OEM product portfolios, including enzymes, phosphoramidites, nucleotides, magnetic beads and liquid reagents with focus on.
• Managed and mentored dedicated OEM business area team members, including project management, product management, R&D and product development, with three product manager direct reports from Lithuania and US sites and.
• Stabilized existing at-risk product line by reestablishing brand strength and regaining loyalty through strong relationships.
• Grew OEM revenues of synthetic biology business area 36% from 2012-2017 by managing cross-site and -divisional portfolio of critical raw materials for GMP manufacturing of oligonucleotides and mRNA.
• Expanded portfolio to leverage existing capabilities to support emerging mRNA therapeutics and molecular diagnostics, resulting in multi-million-dollar deals.
• Developed annual and five-year strategic plans for nucleic acid chemistry-based portfolio.

US Midwest

Directed U.S. Midwest sales territory. Built and grew new territory by prospecting, gaining access to key decision-makers and closing sales. Led efforts to enhance web presence and raise visibility within life sciences and API manufacturing markets. Increased territory revenues from $0 to $7.5M within a two-year window.

Greater Milwaukee

Built U.S. marketing strategy to achieve sales growth targets between 19% and 29% per year. Managed marketing budget, customer loyalty program, trade shows, sales training, customer service, CRM system detail, and two direct reports.

United States

Provided short and long term marketing resources for small and large businesses including strategic planning, product management, product launches, marketing planning, Corporate ID, and market research.

United States

Worked with Oligonucleotide based diagnostic, therapeutic and research companies to provide standard and customized phosphoramidites.

Iowa City, Iowa, United States

• Studied and published data on the regulation of glucose transporter proteins
• Conducted research and development to uncover regulatory controls of key proteins associated with diabetes.
• Employed many major scientific techniques including tissue culture, chemiluminescent labeling, immunohistochemistry, PCR, sequencing, cloning, nucleic acid isolation, etc.

Iowa City, Iowa, United States

• Managed daily manufacturing activities and personnel, with 2 direct reports.
• Developed chemical processes and HPLC purification methods for phosphoramidites and oligonucleotides
• Directed Marketing and Sales efforts for IDT gene knock out products and services.