Developed marketing strategies to increase group sales & private event revenue. Managed grass roots and street team marketing initiatives. Developed & ensured consistency of Billy Bob’s Texas brand and listings across all marketing platforms. Managed fulfillment of Billy Bob’s Texas sponsorship partners & deliverables. Created consistent marketing collateral, used across all marketing platforms. Provided monthly digital media summaries for Google Analytics, Facebook Ads, Google Ad Words, and others. Developed and implemented the company’s Social Media Strategy, developing brand awareness, and generating inbound traffic. Ensured consistency in voice and cultivating a social media presence. Monitored effective benchmarks for measuring the impact of social media programs, and analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results. Regularly provided feedback and insights gained from social media monitoring, and evolved strategies in a timely fashion. Monitored trends in social media tools and applications. Designed and produced regular reports summarizing social media efforts and website optimization; translated anecdotal and quantitative data into recommendations for improved performance.

Planned marketing and branding objectives. Expanded product solutions and offerings. Prepared marketing strategies alongside other company executives and staff. Analyzed market trends and recommended changes to marketing and business development strategies based on analysis and feedback. Prepared and adhered to budgets. Oversaw creation and delivery of press releases, advertisements, and other marketing materials. Designed print ads and publications. Ensured brand messages were consistent. Gathered and analyzed customer insight. Nurtured and enriched all external perceptions of the company and growth of market share. Engaged consumers on social media. Led all areas of content generation and production across all media platforms. Drove overall CRM and direct marketing. Collaborated with sales and sourcing to develop strategic partnership activities and implemented the execution framework and strategic plan on identified opportunities.

Assisted in the development and implementation of marketing plans and initiatives at the hotel. Oversaw all marketing communications including sales materials, presentations, direct mail campaigns, public relations, advertising. Increased sales by combining technology with creativity, utilizing a strategic approach toward website management, Search Engine Optimization and Email Marketing. Led the creative development and design of all marketing vehicles in accordance with brand identity standards. Worked closely with Sales Team on development and execution of marketing and follow-up strategies. Conducted market research on area competition’s marketing and promotional programs. Social Media Administrator for Hotel and Restaurant, with emphasis on growing fan base and communicating relevant, engaging offerings to followers.