Amy Mrstik Email & Phone Number

Dallas, Tx, Us

+ Help sales team grow client accounts through strategic email outreach

+ Help sales team increase physician engagements, applications and click-through rates+ Train and equip sales team with best practices and resources on messaging outreach, audience segmenting, Salesforce list building, automated drip campaigns and audience pain points + Run A/B tests on audience segmenting and messaging content+ Strategize, test and implement methods to improve email campaign CTR and open rate+ Uncover unique techniques for targeting audiences and pairing personalized messaging in successful email campaigns+ Deliver weekly reports on sales tool utilization and performance metrics+ Build reports and analyze data to determine trends, opportunities and A/B test results + Partner in the successful rollout of several sales enablement products by providing product feedback and QA testing, planning rollout communication and training, and ensure user adoption post-launch

Remote

+ Launched content operations software within strict deadline and managed entire process from discovery and onboarding to implementation and training+ Improved content awareness and application across the org by developing a self-service dashboard that enables marketing and sales to filter and search for content by multiple criteria, elevating the information from a static weekly email to a dynamic web-based spreadsheet + Refined email newsletter process by implementing and executing a scalable, trackable and simplified process that streamlined operations + Built a scalable newsletter reporting process and dashboard to provide insights to key stakeholders, reducing time to pull analytics data from 4 hours to 30 minutes+ Identified, built and implemented replicable content production workflows reducing project delays, creating clear project timelines and improving team efficiency

+ Delivered a global social media strategy and roadmap for implementation+ Developed competitive analysis and researched aspirational companies and content+ Implemented new social media management software+ Support social media management by drafting social copy, scheduling posts, designing social graphics, researching trending conversations, and adjusting strategy based on performance

Dallas, Texas, United States

+ Plan, manage and measure social media campaigns+ Coordinate and execute social and content initiatives across various business lines+ Oversee digital marketing agency and paid media marketing+ Produce and edit internal and external video projects

Dallas/Fort Worth Area

Social media manager for the Hilltop family of companies, including PlainsCapital Bank and HilltopSecurities+ Develop, design and distribute social media content+ Write creative copy for print and digital ads, social media posts, marketing collateral and website copy+ Offer social media training and employee engagement resources across business linesMember of the Culture Council

Dallas/Fort Worth Area

* Freelance, self-started position+ Contribute in strategy for digital content, blogging, social media messaging, website content, promotion tactics, and event marketing+ Head writer and editor for blog content, including performance and festivals reviews, artist spotlights, and other events+ Conduct in-depth interviews with local musicians to transform into a publication feature+ Attend local events to cover live on social media or document for recap content

Dallas

(Formally Canonball)+ Strategize, manage and analyze client's digital presence through strategic content marketing+ Lead social media management efforts for clients in the commercial real estate industry+ Manage content intern classes each semester+ Establish and implement internal processes

Dallas, Texas

(Formerly Canonball)+ Develop and implement content strategy, brand identity and digital storytelling for clients+ Strategize, implement and measure creative digital campaigns for clients+ Responsible for creative and technical copywriting

Athens, Ga

Dallas, Texas

+ Developed new website’s core functionality and managed content creation to assist in the launch of Anthony Travel’s newly branded website via WordPress+ Proofread, edited and crafted copy for marketing materials that contributed to the success of several events including the Croke Park Classic, NCAA international tours and Disney athletic tournaments+ Conducted research for creative branding, competitive analysis and trend tracking for the company’s website re-launch + Monitored, researched and created content for social media platforms to increase customer engagement+ Edited and designed both internal and external marketing materials on Adobe Illustrator, InDesign and Photoshop

Athens, Ga

Athens, Georgia Area