Amy Lund Email & Phone Number

Bountiful, Ut, Us

Salt Lake City, Utah, United States

-Led the development of marketing campaigns and initiatives that attract, convert and nurture customers for four brands at CHG.-Wrote compelling strategic creative briefs to guide creative output.-Assisted in the development, presentation and execution of annual marketing plans, ongoing assessment, brand development and stewardship.-Stayed updated on competitive, audience and market trends, and impact to our business.-Oversaw four brand budgets and ROI impact.

-Report to and work directly with the CEO to develop marketing strategies for internal programs and events-Developed messaging and branding for the launch of Chamber business education courses - including ads, blog posts, press releases, newsletters, social strategy, and registration process-Revamped content strategy to focus on inbound marketing using educational pieces and creative storytelling-Manage all branding efforts including two rebrands of the company, marketing materials, and web design-Launched and continue to oversee a new website with updated branding and voice-Secure speakers, venues, and catering for 40 events per year - including two golf tournaments and one 600-person gala-Communicate the shift of mentality from an old, stuffy Chamber to an improved Chamber model with business courses geared toward helping educate business owners

-Facilitate and create internal and external communication to promote WCF's brand and values including newsletters and press releases-Manage social media outlets and create campaigns that promote safety and WCF's brand-Update and edit all WCF website content-Coordinate and execute company-wide events including a five-day national conference with 500 attendees-Built an app using CrowdCompass to help attendees at the national conference navigate and enhance their conference experience-Manage and update the AASCIF website and create the quarterly AASCIF newsletter-Create videos and take pictures as needed for the company-Developed and implemented an SEO plan to help improve website ratingsCompany committee involvement includes:-Health and Wellness Committee-Mission, Vision and Values Committee-Employee Activities Committee

-Provided customer service to existing and prospective policyholders-Managed small business accounts and sold existing policyholders on additional products and services-Chosen to represent the Marketing Department to help redesign and rewrite the current online payment program-Obtained Property & Casualty Insurance license

Greater Salt Lake City Area

-Worked on national accounts including: Popeyes, eHarmony, Astrophysics, Protection 1, School Improvement Network, Independa and more-Prepared media lists, press releases, pitches, briefing books, media proposals and strategically pitched story angles and marketing strategies to top-tier national and regional media outlets-Personally negotiated and secured media placement with Fast Company, Bloomberg Radio and numerous industry specific publications

-Conducted research on how the marketing of princesses effects our ideology and how we perceive ourselves. -Worked with professors to code and analyze qualitative data -Presented our research at the Positive Marketing Conference at Fordham University in NYC

-Develop web content for graduate programs at Utah State-Update graduate program websites-Execute events for Research Week at Utah State

Equity Derivatives Settlements Team-Onboarded 3 teams to an email sorting interface and discovered the reporting functionality within the program-Created and edited a procedures manual with detailed instructions of the email interface onboarding process-Communicated cross-regionally with interns in Bangalore

-Managed the ProForm brand on Facebook, Twitter, Google+ and Pintrest-Assisted in content and campaign creation

-Assisted incoming freshmen with their transition from high schoool to college-Coordinated with other members of A-team to facilitate New Student Orientation-Peer Mentor to a class of 30 students for their first year of college

Bachelor Of Science (Bs), Public Relations

Associate'S Degree