Vp, Creative Services Group Director
CurrentGSW is one of the largest health and wellness advertising agencies in the world. Healthcare and people. Both are capable of amazing things. Yet all too often and on too many levels, they're not connecting. Treatment, prevention, insurance, marketing; the list goes on.The solutions may not be obvious, but they are out there. We believe that to find them, we need to change the conversation. To move from lecture to dialogue. From complex to simple. From inaction to action. GSW provides a full range of client resources, including research, analytics, marketing and brand consultancy, advertising, promotion, public relations, advocacy, medical education, meetings and events, interactive communications and more. For more information visit gsw-w.comApril ’11-current -- VP, Agency Operations Group Director • Supervised and developed more than 12 direct reports, overseeing nearly $35 million of agency business. Responsible for oversight of project management, production and planning teams.• Worked closely with finance and CFO, manage and maintain yearly scope planning documents, assuring correct staff is allotted to earn fee and complete planned work.• Worked to assign and align account staffing responsibilities in the best interest of the agency, looking at hourly rates v. staff salaries to determine best financial outcome for the agency while maintaining the service level that clients expect. • Encouraged and demonstrated a can-do attitude, actively contributed to building a unified team structure consistently on a situation-by-situation basis by taking a player/coach approach, stepping in to complete assignments as needed.• Championed client and agency process, finding cost- and time-saving efficiencies to increase overall effectiveness. • Developed, managed, and supported client relationships with key accounts; identified value-added opportunities to strengthen client/agency partnerships.