Running the Marketing and Customer Service strategy (and teams) for Pendo's newly acquired community and content brand, Mind the Product (see Mind the Product for description of role).

Mind the Product is the world’s largest community of passionate product people, offering community, a membership program, content, large scale conferences, training and more. The brand helps product managers excel in their careers and build products people love. Promoted to Director of Marketing and Communications in 2021 to add an additional layer of strategy to the brand’s Marketing pursuits, as well as adding Customer Service into my remit, taking on these additional responsibilities:- Additional line management and strategic direction for the Customer Service team- Pandemic pivots - when our small company was forced to pivot overnight to survive the pandemic, I led on all Marketing for the following as part of a reduced team including research, pricing, messaging, go-to-market strategy, launch planning, ad more: - Launched brand new digital membership program (in 8 weeks), liaising with content, design, product, and development on a daily basis - Moved in-person training courses online, reformatting to suit an online audience, liaising closely with sales, ops, and training teams - Pivoting from in-person conferences to well loved, interactive digital events (and back again to hybrid conferences once the world opened up again), liaising closely with ops, sponsorship management, curation, and membership teams- Leading on growth strategy for our online membership program- Launched company’s first ever fully automated lead generation campaign to great results- Identified and spearheaded strategic Inbound project to create healthier funnel across the business- Steered Marketing team through acquisition process with new company owners, Pendo (who we joined in February 2022)- Continued streamlining and creation of Marketing and Customer Service processes to ensure structure, organisation, and efficiency across business

Promoted to Marketing Manager in 2018 to hire and lead a small team of marketing professionals and to lead Marketing across the brand at more strategic level, taking on these additional responsibilities:- Line management and strategic direction for our small Marketing team- Collaborating daily with the product, development, design, and sales teams to deliver the best outcomes for the customer and business- Identifying the need for and leading on a data clean-up project in Mailchimp in order to better target key customers- Launched two brand new conferences (Manchester, UK, and Singapore) to an excellent reception, growing ticket numbers for both in year two- Leading on marketing strategy for all conferences and large scale events- Budget creation and management- Creating new marketing processes to ensure structure, organisation, and efficiency across business

Employed as the first full time marketer for this growing global community brand (employee number 7!), I supported all aspects of Mind the Product’s offerings including multiple global conferences, global peer meetups, professional training workshops, and more- Managing all event marketing and comms for large scale conferences (San Francisco, London, and Hamburg), training workshops, and more- Campaign management for regular event ticket releases- Campaign and launch management for newly created workshops- Content creation through collaboration with our world-class Content team- Paid ads campaign management- Social channel management- Copy writing and copy editing for campaigns, website, and more- Website updates and page design (light HTML)- Design of digital and print assets- General marketing support for 200+ local meetups across the globe (with a global audience of over 200,000 product people)- Owner of all Marketing Ops platforms (Mailchimp, Eventbrite, Hopin, and more)

Managing Unwins seed brand including large-scale promotions and new product development• Liaising with creative teams at Emma Bridgewater & Delicious Magazine to produce large-scale promotions for the brand• Liaising with contacts at national seed accounts such as Wilko, Tesco & Asda to deliver bespoke offerings• Planning for large-scale horticultural events• Working closely with seed production team, dispatch team & quality team to ensure orders are fulfilled• Liaising with external companies & internal studio team to ensure projects are delivered on time• Competitor research (creative & commercial)• Data analysis to support commercial planning and tracking success of campaigns• Developing seed range for new season including identifying new markets and trends, leading to new creative concepts. Handling all commercial aspects of this• Social media concept development and management• Budget management• Packaging and point of sale development• Sales team support

Increased active users and annual revenue for a variety of Redgate’s flagship software tools through strategic and tactical marketing- Collaborating daily with the product, development, design, and sales teams to deliver the best outcomes for the customer and business- Co-leader of the company’s community evangelist program, “Friends of Redgate”- Competitor analysis to identify gaps in functionality, messaging, and more- Researching customer personas and product usage- Planning and managing timelines and strategy for product releases and campaigns- Liaising with our in-house creative agency and overseeing project output- Creating product documentation, blogs, and educational & promotional videos for campaigns & long-term promotion- Copy writing and editing for blog posts, emails, web pages and newsletters- Planning, monitoring and interacting on social media- Designing and monitoring effect of website changes (whilst staying true to company brand and style-guide)- Overseeing content and budgets for paid media channels- Organising, promoting, and managing webinars with industry experts- Helping to plan and attending events in the UK and abroad to demonstrate products and conduct market research- Reviewing influencer conference sessions to reflect product & topic are represented accurately- Brainstorming ideas for writing and proofreading publishing content

Improved processes for one of the company sales teams by enhancing sales reporting and supporting their activities.

*Temporary contract*• Supporting Sales & Marketing Director with marketing initiatives for brand new product• Booking stand space for and organising trade shows to showcase products• Managing content on social media sites• Editing content for trade show advertisements and show guides

*Temporary fixed term contract*• Organising trade show in Amsterdam to showcase products• Managing website activity then altering to improve system based on day-to-day results• Managing social media advertising• Editing and publishing articles for company website• Writing, creating, distributing and monitoring client mailshots via online campaign websites• Liaising closely with key customers to troubleshoot issues, give quotes and discuss future business• Liaising customer suggestions and queries with web code writers and support team to improve product

Managing largescale location & live television shows for ITV Studios, including launching brand new formats• Planning, organising and scheduling various large outdoor location projects and live event TV shows• Supporting producers, directors and executive members of staff on a daily basis• Managing show talent (celebrities, judges, experts), team researchers and runners on a daily basis• Negotiating initial deals with service companies• Handling large amounts of float and expenses, raising purchase orders, processing invoices, making and reconciling credit card payments. Negotiating rates with studio crew and deals for camera equipment• Liaising with show suppliers with regards to their products used/advertised in certain shows• Booking all crew, set up and running of studio including technical equipment, scheduling and general staff/crew matters• Arranging all UK and international travel and accommodation for filming and meetings• Looking after all production vehicles; including dealing with insurance matters and repairs• Liaising with the local councils, police and residents (for filming & event permits)• Finding, maintaining and managing long-term client accommodation and negotiating rates and contracts• Liaising with property agents, setting up properties and dealing with all related issues• Senior administration (including managing office I.T. issues, setting up new offices for brand new teams and show formats

*Temporary fixed term contract*Collaborating with the creative team to help manage large-scale live and non-live projects• Researching venues for potential fashion events, researching props and recruiting location scouts for viral shoot, liaising with London Film Office regarding location filming permissions• Liaising with legal department • Planning all logistics with team and third parties for shoot days• Distributing and reconciling float and team expenses, writing purchase orders

*Temporary fixed term contract*Assisting with production of well-known studio television show • Managing contestant audition days, including booking travel, orchestrating the logistics of the trips, liaising with venue• Managing of the production office whilst in studio, supervising staff in the office

*Temporary fixed term contract*• Setting up and managing accounts with logistics companies; handling large amounts of money, distributing and reconciling float, making & reconciling credit card payments dealing with invoice and PO enquiries• Supervising, scheduling and delegating work to all junior members of staff• Assisting Series Producer with travel, accommodation and general tasks• Updating shows website to advertise donated items. Ensuring that all props are delivered in time for fortnightly shoots, handling all logistics for shoots & props• Looking after all production vehicles; including dealing with insurance matters and repairs• Planning travel, schedules and writing logistics information packs for all pre-show filming• General administrative tasks, including taking minutes at team meetings, coordinating team I.T. issues and staff inductions