Amy Shetler Email & Phone Number

Minneapolis, Minnesota, United States

• Lead creative for Brand Experience and Visual Merchandising elements for 100 Evereve store locations
• Developing a creative strategy to scale and grow VM while maintaining a boutique store aesthetic
• Creating brand awareness and recognition by ensuring consistent, thoughtful and sustainable visual storytelling and brand elements across all channels
• Active and contributing partner and thought leader to Styling, Merchandising and Store Design teams

• Brand and Business Development Consultant; creating marketing and messaging strategy and securing $50k of new business annually for clients
• Creative Consultant; inclusive of design, work-shopping, art direction, and visual styling, successfully creating and executing projects based on client needs

• Led and executed all things brand, marketing, communications and PR for total company
• Created strategy for and designed visual and written content, including brand image and messaging, ensuring integrity and consistency in all channels
• Actively contributed to member experience and implementation teams, ensuring excellent MX, UX, and engagement strategies
• Member of the Executive Leadership Team

Charlotte, North Carolina, United States

• Head fashion stylist for total Belk, overseeing on-figure and off-figure styling for all marketing channels
• Aligned and influenced key leaders in design, merchandising and marketing to support styling initiatives
• Led team of 4 full-time stylists and all freelance stylists

Greater Minneapolis-St. Paul Area

• Led the creation and styling of key looks for each of Target’s owned apparel brands on a monthly basis
• Managed daily workload and developed a team of 3 stylists
• Cultivated strong partnerships with Marketing, Design, Merchandising, and Trend teams to gain alignment on key look strategies
• Executed physical styling on-figure, flat-lay and on mannequin
• Oversaw visual styling communication documents for corporate and store associates

Blaine, Minnesota, United States

• Styled and assisted on photo shoots and events, inclusive of sourcing, prepping and physical styling
• Creatively merchandised product launches and focuses for Aveda retail stores, Institutes, and Salons
• Concepted and sourced props, plants, and fixtures for in-store displays and windows
• Designed event spaces inclusive of retail pop-ups, corporate meetings and industry shows

Master Of Science - Ms, Strategic Design And Management With Sustainability Independent Focus, 4.0

Bringing together design thinking, management, and applied social sciences, the graduate program responds to the need for global.

Bachelor'S Degree, Apparel Merchandising And Design

Apparel Design