Amy Winterburn Email & Phone Number

Northbrook, Il, Us

Plan, manage, and implement all aspects of meetings, conferences, and events. Lead a program team to produce desired results, maintaining accurate and complete budget reports, reconciliation, post event follow-up, reviewing and analyzing the outcome to determine effectiveness for each event.• Oversee program performance and service contract reviews• Forecasts short-term and long-term deliverables• Evaluate current results, identify variances to planned performance, analyze cause of variance and recommend action through tracking expense plan performance• Provide expertise on systems or applications as needed by a department/discipline• Works with internal clients to plan and coordinate event logistics on a consistent basis• Review and monitor budgets• Participate in site location visits

Grand Rapids, Mi, Us

• Develop and implement social media strategies to enhance brand visibility and engagement.• Create, edit, and publish high-quality content for social media, websites, and other digital platforms.• Analyze social media metrics to measure the effectiveness of campaigns and identify areas for improvement.• Assist in fundraising events

Pensacola Beach, Florida, Us

Served as the main liaison between the organization and speaker, ensuring clear and effective communication.• Coordinated all logistical aspects of speaker engagements, including travel arrangements, accommodations, and technical requirements.• Maintained and updated speaker information in databases and CRM systems.• Collaborated with event planners, marketing teams, and other stakeholders to ensure successful event execution.• Managed signed speaker contracts and agreements, ensuring compliance with organizational policies.• Developed and maintained strong relationships with speaker bureaus.• Monitored and evaluated the effectiveness of speaker engagements, providing feedback for continuous improvement.• Implemented new processes and stream-lined current procedures for ease of planning, client meetings, and reporting

Holland, Michigan, Us

Solely responsible for clarifying and executing event strategy, international logistics, budget management, meeting revenue targets, and executing events by working closely with internal and external teams. • Built event department; established strategy, event calendar, and budgets to enhance brand experience, drive awareness and deepen relationships with new and existing franchise partners and employees. • Led overall strategy for 30+ external corporate & internal events, conferences, and tradeshows. • Planned and executed multiple exclusive events for 450+ top-tier franchise partners. o Generated and established a consistent 96%+ positive customer satisfaction. o Negotiated with external vendors to reduce overall event expenses by 35%. o Identified and implemented unique solutions and trends to maximize the brand experience and customer satisfaction.• Planned and executed 20+ tradeshows throughout the United States, Canada, Australia, and Europe. o Drove marketing initiatives to increase product visibility and market performance. o Increased booth footprint and market/event sponsorship for brand awareness. o Generated 72% ROI on all leads retrieved. o Established standard, repeatable processes for the efficient execution of tradeshows and events.• Developed post-event summary/analysis to identify future event improvements. • Created annual tradeshow and event strategy including annual schedule, budgeting, and marketing strategies for B2B marketing, B2C marketing, investor events, and creative marketing to support event and tradeshow initiatives.• Conducted site visits, negotiated contracts/rates and managed external relationships while engaging internal stakeholders. o Cut costs by $100k/year by revamping the contract process• Carried out event development, production, and execution from ideation, proposal to delivery while ensuring execution is timely, within budget, and clearly met target.

Grand Rapids, Michigan, Us

Collaboratively work with leadership to execute event activities and strategy that help attain the goals and objectives of Gordon Food Service, a $15B B2B and B2C distributor and retailer of foodservice products and services.• Solely responsible for over 20 North American trade shows with 400+ exhibitors; revamped and improved entire contract solicitation, review, and execution process, saving over $100k/year and driving greater efficiency to the process.• Managed the planning and budgeting of all food and beverage, audio visual, electrical, plumbing, and other on-site exclusive services for all national shows.• Worked with marketing and outside vendors to identify and order materials as needed for advertising leading up to and during trade shows and directed the efficient arrangement of facilities for maximum sales and revenue.• Lead, mentored, and trained junior level event producers ensuring they have a path of growth within the company and the events department.

Grand Rapids, Michigan, Us

• Responsible for all convention center venue contracting, negotiations, and site inspections for all North American and Canadian Trade Shows.• Responsible for on-site event management activities including facilitating and executing show seminars, ordering food and beverage, ordering on-site services, etc.• Worked with Event Managers and Incentive Trip Manager to create and execute event activities that help attain the goals and objectives of Gordon Food Service.• Coordinated communication with vendors, brokers, conference center service providers and decor contractors for venue requirements and exhibitor rules and procedures.• Worked with Marketing Services and outside vendors to identify and order materials as needed for advertising the upcoming trade shows.• Worked with Trade Show Manager to understand strategy and seminar/mini event needs, and develops plan to execute and facilitate.• Ability to develop floor plan and directs arrangement of facilities when on site.• Primary contact for vendors and divisional teams during planning and execution of events/trips, and acts as the face of the Events team while on site.• Hired and guided security and safety services for each event/trip as needed.• Directed support staff and participates in set-up and tear-down of events/trips.• Responsible for event logistics, including transportation of materials and people.• Ensured that all Trips/Events they are assigned to uphold the highest standards of integrity and Corporate Brand image.

Grand Rapids, Mi, Us

Leadership, management and supervision of event operations, hospitality sales, event department staff, and service and event execution while ensuring a quality experience for all guests. • Responsible for selling event space, building food and beverage menus, and organizing event details with internal and external vendors o Exceeded facility rental revenue budget by 25% and increased catering sales over $1 million within 12 months. o Reached over $550,000 in event related sales in 2014 fiscal year• Responsible for developing and maintaining customer relations o Increased clients return business by 25% over a 6-month time frame. o 62% of current clientele was rebooked business. o Increased new business by 30% and generated over $25,000 in new corporate business revenue.

Jacksonville, Fl, Us

Relationship manager between Kraft Foods and Acosta for the Midwest region. • Responsible for developing and maintaining customer relations, gaining new distribution at store level and marketing new products.• Managed local marketing and business relationships on behalf of the client for major retailers such as Affiliated Foods, Fareway Foods, Schnucks, Nash Finch, Central Stack, Central Ultra, Marsh, Roundy’s, Spartan, Piggly Wiggly Midwest, and Super Valu customers.• Held weekly conferences with the client and presented monthly progress regarding market reach, sustainability gains.

Atlanta, Ga, Us

*Responsible for raising $400,000 in new revenue as well as maintaining $250,000 in re-occurring established corporate funds and donations.*Managed logistics and planning for the Making Strides Against Breast Cancer breakfast and walk as well as three Relay For Life Events which included permit applications, vendor contracts, volunteer organization and coordination with the City of Grand Rapids.*Assisted in the planning and implementation of Cattle Barons Ball 2008 Exceeded monetary goal and scholarship donations Solicitation and organization of over 500 auction items Coordination of event site and vendors

Grand Rapids, Mi, Us

*Managed and coordinated logistics for blood drives and radio events. Accurately tracked completion of ongoing events and managed distribution of notifications on event changes.*Identified specific demographic areas in the greater Grand Rapids region to place event advertising. *Supervised placement of information within local community chambers and ensured website access to clients.*Executed budget entries, purchase orders, research and follow up communications.

Jacksonville, Fl, Us

• Coordinated the development and maintenance of customer relations, gaining new distribution at store levels, and marketing new products in the surrounding greater Grand Rapids area.• Coordinated Trade Show materials, displays, and logistics.• Independently managed 63 Stores in greater Grand Rapids area Grew business in frozen food by 56% for 10 stores Grew business meat section by 68% for 40 stores

Bachelor Of Science (B.S.), Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication