Responsible for the day-to-day as well as strategic management of a large client in the beauty sector, with an unparalleled knowledge of product marketing, competitive activity, beauty trends and consumer behaviors in Search across devices and channels. Work with clients to define SEM, SEO and video advertising objectives, strategies, campaigns, optimizations, reporting on successes and areas for improvement. Leverage search trends by category to regularly inform major marketing… Show more Responsible for the day-to-day as well as strategic management of a large client in the beauty sector, with an unparalleled knowledge of product marketing, competitive activity, beauty trends and consumer behaviors in Search across devices and channels. Work with clients to define SEM, SEO and video advertising objectives, strategies, campaigns, optimizations, reporting on successes and areas for improvement. Leverage search trends by category to regularly inform major marketing decisions, from website development to product development. Work closely with Search Engines, including Amazon Marketing services (AMS) self-serve advertising platform, as well as online publishers and partner agencies to bring innovations to our clients, ensure superior performance, track competitive activity in the category and educate clients on an ever-changing space. Over 18 years of unrivaled experience and knowledge of the Beauty & Luxury industries. Show less

Responsible for Kidrobot.com e-commerce website, including strategy, sales objectives, online marketing plan, P&L responsibility, Europe and Japan third party sites and Amazon.com, representing 15% of total Kidrobot sales * Manage three direct reports, external technical agency and collaborate with internal creative, marketing and PR teams to execute online sales & marketing plan. Work with Operations and Allocations departments to ensure superior customer service, coordination will… Show more Responsible for Kidrobot.com e-commerce website, including strategy, sales objectives, online marketing plan, P&L responsibility, Europe and Japan third party sites and Amazon.com, representing 15% of total Kidrobot sales * Manage three direct reports, external technical agency and collaborate with internal creative, marketing and PR teams to execute online sales & marketing plan. Work with Operations and Allocations departments to ensure superior customer service, coordination will fulfillment center, resolve all logistics/technical issues, manage inventory/allocations, pricing, promotions, merchandising* Completed recent Kidrobot site redesign in three months, collaborating with marketing, sales, operations and creative to gather requirements, design creative elements and write specifications. Directed technical teams on development and implementation in extremely tight timeframe to launch newly design site on new technical platform in Nov 2009. Expected to boost sales by 10-15% over 2010 in extremely challenging environment for online sales * Direct Adwords and Affiliate marketing partners in creating and implementing campaigns and promotions to recruit new customers, drive traffic and maximize ROI* Partner with marketing to promote and grow Kidrobot online community, drive traffic to KIdrobot.com and increase sales via Kidrobot message board, the Kronikle (branded blog), Facebook, Twitter, Youtube, Myspace, Flickr and other social marketing initiatives Show less

Led creation of Kiehl's next-generation e-commerce site * Responsible for international deployment of e-commerce websites based on successful US model (10-12% of US total brand sales). Worked hand-in-hand with countries to educate them & provide e-commerce & online marketing guidelines * Developed and managed Kiehl's presence on Facebook; tracked Kiehl's "buzz" on various blogs, forums, review sites, photo-sharing sites & other community websites and presented regularly to… Show more Led creation of Kiehl's next-generation e-commerce site * Responsible for international deployment of e-commerce websites based on successful US model (10-12% of US total brand sales). Worked hand-in-hand with countries to educate them & provide e-commerce & online marketing guidelines * Developed and managed Kiehl's presence on Facebook; tracked Kiehl's "buzz" on various blogs, forums, review sites, photo-sharing sites & other community websites and presented regularly to management to build brand relationship platform and advise countries on local social marketing initiatives Show less

Responsible for global re-design and repositioning of the Biotherm In-Touch! Club, developed 2007 CRM plan incorporating both offline and online elements* Provided individualized guidance to all countries on customer segmentation, data collection and centralization, how to build, execute and measure the success of multichannel campaigns* Developed online and offline marketing campaigns to support launch calendar* Piloted conception and development of new… Show more Responsible for global re-design and repositioning of the Biotherm In-Touch! Club, developed 2007 CRM plan incorporating both offline and online elements* Provided individualized guidance to all countries on customer segmentation, data collection and centralization, how to build, execute and measure the success of multichannel campaigns* Developed online and offline marketing campaigns to support launch calendar* Piloted conception and development of new International e-commerce and informational site * Identified e-commerce opportunities for the brand worldwide in order to meet the brand's objective to rapidly expand its e-commerce operations Coordinated and communicated extensively with over 20 countries to educate & promote the importance of CRM & online media in their marketing plans/PPP budgets, localize Internet websites and CRM tools, repair technical issues, improve ROI Show less

Led development of L'Oreal Group .NET platform functionalities from a marketing perspective* Contributed to development of the L'Oreal CRM strategic vision and platform* Identified trends, new technologies and new direction for the group in online media