Amy Adkins Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Houston, Texas, Us

• Account Team Lead that plans, implements, and measures success of comprehensive strategic marketing plans for clients and their respective budgets. • Manage the execution of existing marketing strategies and plans including implementation and production of creative strategy on various platforms (website, PR, SEO, digital, social, video production, events, etc.).• Oversee the dedicated account service team, and manage outside vendors and partners.• Define scope, approach and draft strategy for various projects and clients. • Provide strategic direction and collaborate with internal web, digital, and creative teams to execute marketing plans and their respective tactics.• Attend agency management discussions and decisions.• Participate and assist in new business pitches, as required.

New York, Ny, Us

• Represented the agency at the client level and provides account leadership on both day-to-day needs and overall account branding strategy while managing junior agency team members.• Responsible for the overall management, high performance, and profitability for the client’s US and CA teams as a trusted partner and advisor.• Managed client’s brand partnership with Amazon Prime and ensured brand compliance. • Worked on integrated strategy across multiple platforms (i.e., TV/CTV, radio, digital, social, OOH, video, experiential, etc.).• Collaborated with internal cross-functional teams for each campaign/project on all deliverables from creative to media to finance, amongst others.• Oversaw financials for both agency fees and OOP fees and responsible adhering to the SOW, scope, managing team hours, and pulling burn reports.

Austin, Tx, Us

• Account Supervisor over a team of four for the Texas Lottery account where Third Ear serves as the AOR. • Established core relationships with clients and key partner agency counterparts; attended and led client meetings/presentations. • Partnered with creative and production departments within the agency to deliver on projects for digital, print, OOH, audio, POS and video. • Worked closely with billing coordinators on a daily basis to ensure the invoicing falls within all government parameters. • Led Lottery experiential events with the Director of Experiential team (i.e., Texas State Fair, Texas Music Tour featuring Wale, etc.). • Supervised and approved project timelines and schedules to ensure that deliverables are on schedule and on budget.

Austin, Texas, Us

• Point person on all client communication for day-to-day activities from problem-solving to overall campaign strategy development and execution. • Worked internally with cross-functional teams to meet deadlines.• Wrote strategic plans and creative briefs to initiate projects needed to satisfy the client’s specific needs. • Prepared and tracked estimates and scope of work for the client. • Oversaw client performance reports and metrics for all campaign initiatives.• Reviewed and proofread all client work (blogs, email drip campaigns, social content, digital creative packages, etc.) and disseminated changes to the Project Manager and creative team. • Collaborated with the social media team, writers and other creative teams to ensure best practices and updates in the brand and industry sphere are employed. • Collaborated with the project management about staff resources and work prioritization through project management system (Wrike). • Prepared for client review and approval monthly and quarterly campaign and content schedules. • Checked team time tracking on an ongoing basis to ensure invoice accuracy and monitored hours spent on projects to ensure profitability. • Additional duties: Onsite account management of video shoots to ensure the client vision aligned with production team. Included pre-production, video shoots and post-production.

• Responsible for onboarding the new marketing agency for campaign planning, strategy recommendations, budgeting, managing client relationships for the Shower Stream product. • Lead in drip campaigns and incentive marketing in order to drive engagement with consumers – including AB testing. • Represented Shower Stream at industry events and in charge of all digitalmarketing strategies and collateral. • Built deep relationships with key industry contacts with the goal of having the Shower Stream product viewed as a valuable partner • Met with investors for quarterly reviews and overall performance from a marketing perspective.

Oakland, Ca, Us

• Provide pre-sale support such as pulling market inventory availability to put together digital and audio proposals for national clients and top agencies. • Responsible for client retention and upsell opportunities. • Fulfill research requests where applicable. • Cultivate positive business relationships with external clients as well as internal sales, advertising, graphic design and technical teams.

Austin, Tx, Us

• Work with Account Executives and Digital Sales Directors to discuss campaign strategies, proposals, and ad platforms for core and new accounts.• Worked with agencies and direct client to implement actionable account plans that define a clear growth strategy. • Maintain health of post sale campaigns through optimization strategies to maximize budget and ROI

Austin, Tx, Us

• Work with Account Managers to discuss campaign strategies and goals.• Buy, negotiate, and manage multiple digital campaigns • Establish performance and engagement metrics, track revenue and delivery, and compile reports.

Austin, Tx, Us

• Utilize buying programs to send and maintain all TV/Cable and radio buys for two senior buyers and the Buying Director for Golfsmith in over 50 markets.• Responsibilities include managing and maintaining media plans and goals for Golfsmith, MasterCard, NCL, AARP, Zales, and Popeyes. • Participated in a social media project for the LeapPad for LeapFrog monitoring hashtags on blogs, Facebook, and Twitter.

Houston, Texas, Us

• Contract coordinator to Renee Lewis in multiple marketing campaigns for high-end real estate clientele.• Assist creative director in photo shoots for print ads, and created press releases for upcoming events for our clients.• Met with clients about status of sales and upcoming promotions.• Host events for clientele at properties, which include setting up vendors, choosing themes and organizing meetings.• Update media budget and contact publications for rates.• Update and maintain websites and Facebook pages with current photos and copy.

Austin, Tx, Us

• Utilize Donovan, Excel, and Microsoft Outlook to send and maintain all TV/Cable and radio buys for three senior buyers. • Responsibilities include managing and maintaining media plans, market flow charts, planning goals, and resolving all media discrepancies for over 25 markets. • Effectively coordinate media efforts with buyer and clients, and assist in the negotiating of rates and added value. • I have worked with the following accounts: AT&T/Bell South, Walmart, BMW, Chili’s, MasterCard, Norwegian Cruise Line, Hallmark, Air Force, and AARP.

Assisted the head of the music video department.

• Prepared guest lists and prepped from guest arrival to events.• Put together media kits for Sundance Film Festival for our movie Thumbsucker• Participated in LA Fashion Week for Rockin Republic Show.• Prepare for Sundance Film Festival, work in an Oscar Suite for Natural Color Diamond Association (NCDIA), and greet guests at Rockin Republic Fashion show for L.A. Fashion Week.

• Perform a wide variety of executive clerical and administrative duties as required by daily operations for the TV and Film Departments. Temporary job.

Austin, Tx, Us

• Worked under the New Business Director helping prepare pitches for potential clients.• Created PowerPoint decks after internal research for potential clients and competitors that was presented to the CEO of the company.• Involved in creating ‘war rooms’ in preparation for new business pitches.