As a marketing lecturer at the University of Michigan Ross School of Business, I teach consumer behavior, persuasive communication, and brand strategy. Before teaching, I had a successful career in sales within the pharmaceutical, laboratory, and biotech industries, bringing many new products to market and winning several awards in market share growth. With my sales background and 17 years working in academia, I have developed a strong passion for hands-on learning opportunities for my students as well as collaborating with small business clients to create and implement problem-solving marketing strategies. Whether in the classroom or consulting, small and local is my focus.