Amy Armstrong

Amy Armstrong Email and Phone Number

Founder Director and Leadership Coach @ The Executive Alchemist
United Kingdom
Amy Armstrong's Location
United Kingdom, United Kingdom
Amy Armstrong's Contact Details

Amy Armstrong personal email

About Amy Armstrong

Supporting Leaders to Navigate Innovation and Thrive Under PressureWith over 20 years of experience in leadership, coaching, and training, I work with senior leaders who are navigating the challenges of innovation, managing complex projects, and seeking personal growth in high-pressure environments.As part of my work on the Innovation Leadership Programme, I provide coaching support to participants, helping them tackle real-life innovation projects within their organisations. My focus is on giving them the tools and confidence to lead change effectively while maintaining balance.As the Founder of The Executive Alchemist, I also specialise in coaching leaders who feel overwhelmed, stressed, and often are struggling with confidence, focus, and energy levels. My approach combines practical strategies with a deep understanding of human behaviour to help leaders regain clarity, manage stress, and enhance their resilience.All my work is focused on helping people achieve their best, whether through leadership growth or finding the personal balance they need to thrive.

Amy Armstrong's Current Company Details
The Executive Alchemist

The Executive Alchemist

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Founder Director and Leadership Coach
United Kingdom
Amy Armstrong Work Experience Details
  • The Executive Alchemist
    Founder Director And Leadership Coach
    The Executive Alchemist
    United Kingdom
  • Future Finance
    Coaching Lead And Programme Design For The Innovation Leadership Programme
    Future Finance Sep 2024 - Present
    City Of Bristol, England, United Kingdom
  • The Mindstyling Podcast
    Co-Host Of The Mindstyling Podcast
    The Mindstyling Podcast Jun 2020 - Present
    Bristol, England, United Kingdom
    The podcast that showcases leaders who aren’t afraid to push the boundaries and gives you the tools to start "MindStyling" for yourself. We join hosts Dr Becky Sage and Amy Armstrong as they interview a diverse range of guests who’ve cut their own path to success, building confidence and resilience, and able to take winning action regardless of their circumstances. We invite you to subscribe and try out these things for yourself as you build a successful future, whatever that means for you. Finalists in the BBC Radio 5 live, Rachael Bland Podcast Award.https://themindstylingpodcast.buzzsprout.com/
  • The Executive Alchemist
    Founder Director And Leadership Coach
    The Executive Alchemist Jan 2015 - Present
    Bristol And London, United Kingdom
    As Founder Director of The Executive Alchemist, I get to work with brilliant individuals at all stages of life. In my work as an award-winning leadership and wellbeing coach and trainer, I am privileged to partner with established and emerging leaders and entrepreneurs, helping them to lead themselves and others to find their voice, fulfil their potential, and soundly beat stress, overwhelm and self-doubt.In my private practice as a clinical hypnotherapist, I support clients to live the quality of life they deserve – helping them to overcome chronic stress, anxiety and depression; get a good night’s sleep; improve sports performance; and ease phobias including public speaking, spiders, and all those other challenges our brain can throw at us.Drawing on my 13 years of leadership in fast-growing business in the EdTech sector, I work closely with SETsquared in Bristol, the global #1 university business incubator, coaching, training and mentoring their founder directors and teams. And the highlight of my year is working with undergraduates and post-graduates at Cardiff Business School to prepare them for the workplace.In short, I specialise in enabling individuals to excel under stress, with a particular interest in supporting female founders and emerging leaders to shine.I am honoured to have been awarded Wellbeing Coach of the Year for the Bristol Prestige Awards 2020, shortlisted as Small Business Coach 2019 by the International Coaching Awards, and to win Hypnotherapy Specialist of the Year for the LTG Spa and Wellness Awards 2019/20.
  • Solution Focused Hypnotherapy
    Clinical Hypnotherapist
    Solution Focused Hypnotherapy May 2012 - Present
    The Family Practice, 116 Gloucester Road, Bristol Bs7 8Nl
    Clinical solution-focused hypnotherapy is a powerful partner to coaching. With stress now the number one cause of long term absence from work, understanding the science of the brain can play a powerful role in maximising the performance of leaders and their teams. In private practice, I work with Senior Executives to help them overcome the debilitating effects of chronic stress, anxiety, depression and phobias. I am a fully insured and qualified solution-focused hypnotherapist, specialising in effective help with stress, sleep, panic attacks, phobias and self confidence.
  • Practice
    Business Partner, Executive Coach, Trainer And Consultant
    Practice May 2012 - Jul 2016
    Bristol And London, Uk
    Practice is a coaching and consulting firm focused on facilitating great leadership and organisational behaviours in fast growing private companies. We help establish vision, objectives, focus and accountability underpinned by a culture of values, strengths and teamwork.Initially as Lead Associate, then joining Founder Director, Alice Chapman, as her Business Partner, it was an honour to facilitate and develop high performance people, teams and businesses with the aim of coaching our clients to sustainable success.
  • Tabs Training / Learndirect Centres
    Director Of Operations / Director Of Quality
    Tabs Training / Learndirect Centres Jun 2013 - Oct 2014
    Se, Sw And London
    I was a member of the Senior Leadership Team responsible for the successful merger of TABS Training and TLE on their acquisition by learndirect. As Director of Operations I led on the resolution of many of the significant challenges and opportunities resulting from the overnight growth of the business by 50% and 200 new members of staff. We moved quickly to restructure the £12m organisation, choosing to split Operations from Quality and Audit; I was delighted to move to the position of Director of Quality. In this role I led the newly merged network of 25 centres from a serious 'no assurance' risk rating to 'high assurance' within 9 months and achieved 96% customer satisfaction. In addition we designed and rolled out 13 new accredited qualifications to over 5,000 learners via a robust Programme Development Framework.
  • Businessbrilliance
    Freelance Consultant
    Businessbrilliance Aug 2011 - May 2013
    An Executive Coach and Business Consultant, specialising in performance management and development for the employment and skills sector.Projects included senior management coaching for business growth; risk management; and the design and implementation of Right First Time compliance processes for a £5m rapid growth Adult Skills Budget training provider.
  • Ufi / Learndirect
    Performance Director, South West
    Ufi / Learndirect Jul 2006 - Jul 2011
    Accountable for business development and learndirect delivery of skills and qualifications to adults and businesses across the South West, including the delivery of £12m of government contracts per annum via a dispersed network of providers. Secured £2.5m of new business in 2011 co-leading a complex, national new business project.Transformed the South West from the lowest to highest performing region across all target areas within three years. At the same time achieving a grade two "good" rating from Ofsted and the lowest audit recovery rate ever for Ufi in 2008/09.
  • Ufi / Learndirect
    Head Of Network Development
    Ufi / Learndirect Jun 2005 - Jul 2006
    A complex role responsible for the success of three critical areas:1. Set up and initial project management of a whole scale Delivery Chain Review designed to reduce operating costs by £10m (45%).2. Head of the UK online network of over 6000 centres, overhauling all systems and processes to re-secure a good risk rating from internal auditors and ensure greater efficiency, consistency and transparency.3. Project owner for the first year of delivery of the Home Office contract for Life in the UK Citizenship tests via 80 assessment centres across England and Scotland.
  • Ufi / Learndirect
    Director Of London
    Ufi / Learndirect Aug 2003 - Jun 2005
    Led the region to turnaround performance, delivering government contracts totalling £28m per annum. Secured £2m of ESF funding to pilot innovative workforce development across London and established strong strategic partnerships with key stakeholder bodies such as the pan-London Strategic Area Review. Developed a profile as a respected presenter speaking on the benefits of e-learning at events hosted by bodies such as the Institute of Small Business Advisers, and the Greater London Authority event 'Connecting People: Tackling Exclusion'.Prior to being Director, led a highly successful £0.74m marketing campaign targeting hard to reach groups of London learners at a very local level, resulting in 25% increase in literacy and numeracy course enrolments.

Amy Armstrong Skills

Leadership Development Executive Coaching Leadership Strategy Business Strategy Performance Management Team Building Mentoring Management Team Leadership Key Performance Indicators Operations Management Business Development Project Management

Amy Armstrong Education Details

  • University Of Oxford
    English Language And Literature, Ma
  • The Coaching Academy
    Corporate & Executive Coach Training Programme Endorsed By The Institute Of Leadership & Management
  • Evercoach
    Evercoach
    Certified Business Coach
  • Clifton Practice Hypnotherapy Training - A Centre Of Excellence
    Clifton Practice Hypnotherapy Training - A Centre Of Excellence
    Diploma In Clinical Hypnotherapy & Psychotherapy
  • The Supercoach Programme From Judymay Murphy
    The Supercoach Programme From Judymay Murphy
    Advanced Coaching Skills
  • Certified Practitioner Of Neuro Linguistic Programming
    Certified Practitioner Of Neuro Linguistic Programming
  • Public Speakers University And Mastermind Group
    Public Speakers University And Mastermind Group
  • Chartered Institute Of Marketing
    Advanced Certificate In Marketing
  • Berkhamsted School For Girls
    Berkhamsted School For Girls

Frequently Asked Questions about Amy Armstrong

What company does Amy Armstrong work for?

Amy Armstrong works for The Executive Alchemist

What is Amy Armstrong's role at the current company?

Amy Armstrong's current role is Founder Director and Leadership Coach.

What is Amy Armstrong's email address?

Amy Armstrong's email address is am****@****ail.com

What schools did Amy Armstrong attend?

Amy Armstrong attended University Of Oxford, The Coaching Academy, Evercoach, Clifton Practice Hypnotherapy Training - A Centre Of Excellence, The Supercoach Programme From Judymay Murphy, Certified Practitioner Of Neuro Linguistic Programming, Public Speakers University And Mastermind Group, Chartered Institute Of Marketing, Berkhamsted School For Girls.

What skills is Amy Armstrong known for?

Amy Armstrong has skills like Leadership Development, Executive Coaching, Leadership, Strategy, Business Strategy, Performance Management, Team Building, Mentoring, Management, Team Leadership, Key Performance Indicators, Operations Management.

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