Amy Armstrong
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Amy Armstrong Email & Phone Number

Founder Director and Leadership Coach at The Executive Alchemist
Location: United Kingdom 11 work roles 9 schools
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Current company
Role
Founder Director and Leadership Coach
Location
United Kingdom

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Amy Armstrong is listed as Founder Director and Leadership Coach at The Executive Alchemist, based in United Kingdom. AeroLeads shows a matched LinkedIn profile for Amy Armstrong.

Amy Armstrong previously worked as Coaching Lead and Programme Design for the Innovation Leadership Programme at Future Finance and Co-Host of The MindStyling Podcast at The Mindstyling Podcast. Amy Armstrong holds English Language And Literature, Ma from University Of Oxford.

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The Executive Alchemist

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Profile bio

About Amy Armstrong

Supporting Leaders to Navigate Innovation and Thrive Under PressureWith over 20 years of experience in leadership, coaching, and training, I work with senior leaders who are navigating the challenges of innovation, managing complex projects, and seeking personal growth in high-pressure environments.As part of my work on the Innovation Leadership Programme, I provide coaching support to participants, helping them tackle real-life innovation projects within their organisations. My focus is on giving them the tools and confidence to lead change effectively while maintaining balance.As the Founder of The Executive Alchemist, I also specialise in coaching leaders who feel overwhelmed, stressed, and often are struggling with confidence, focus, and energy levels. My approach combines practical strategies with a deep understanding of human behaviour to help leaders regain clarity, manage stress, and enhance their resilience.All my work is focused on helping people achieve their best, whether through leadership growth or finding the personal balance they need to thrive.

Listed skills include Leadership Development, Executive Coaching, Leadership, Strategy, and 10 others.

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The Executive Alchemist
The Executive Alchemist
Founder Director and Leadership Coach
United Kingdom
AeroLeads page
11 roles

Amy Armstrong work experience

A career timeline built from the work history available for this profile.

Coaching Lead And Programme Design For The Innovation Leadership Programme

Current

City Of Bristol, England, United Kingdom

Sep 2024 - Present

Co-Host Of The Mindstyling Podcast

Current

Bristol, England, United Kingdom

The podcast that showcases leaders who aren’t afraid to push the boundaries and gives you the tools to start "MindStyling" for yourself. We join hosts Dr Becky Sage and Amy Armstrong as they interview a diverse range of guests who’ve cut their own path to success, building confidence and resilience, and able to take winning action regardless of their circumstances. We invite you to subscribe and try out these things for yourself as you build a successful future, whatever that means for you. Finalists in the BBC Radio 5 live, Rachael Bland Podcast Award.https://themindstylingpodcast.buzzsprout.com/

Jun 2020 - Present

Founder Director And Leadership Coach

Current
The Executive Alchemist

Bristol And London, United Kingdom

As Founder Director of The Executive Alchemist, I get to work with brilliant individuals at all stages of life. In my work as an award-winning leadership and wellbeing coach and trainer, I am privileged to partner with established and emerging leaders and entrepreneurs, helping them to lead themselves and others to find their voice, fulfil their potential, and soundly beat stress, overwhelm and self-doubt.In my private practice as a clinical hypnotherapist, I support clients to live the quality of life they deserve – helping them to overcome chronic stress, anxiety and depression; get a good night’s sleep; improve sports performance; and ease phobias including public speaking, spiders, and all those other challenges our brain can throw at us.Drawing on my 13 years of leadership in fast-growing business in the EdTech sector, I work closely with SETsquared in Bristol, the global #1 university business incubator, coaching, training and mentoring their founder directors and teams. And the highlight of my year is working with undergraduates and post-graduates at Cardiff Business School to prepare them for the workplace.In short, I specialise in enabling individuals to excel under stress, with a particular interest in supporting female founders and emerging leaders to shine.I am honoured to have been awarded Wellbeing Coach of the Year for the Bristol Prestige Awards 2020, shortlisted as Small Business Coach 2019 by the International Coaching Awards, and to win Hypnotherapy Specialist of the Year for the LTG Spa and Wellness Awards 2019/20.

Jan 2015 - Present

Clinical Hypnotherapist

Current
Solution Focused Hypnotherapy

The Family Practice, 116 Gloucester Road, Bristol Bs7 8Nl

Clinical solution-focused hypnotherapy is a powerful partner to coaching. With stress now the number one cause of long term absence from work, understanding the science of the brain can play a powerful role in maximising the performance of leaders and their teams. In private practice, I work with Senior Executives to help them overcome the debilitating effects of chronic stress, anxiety, depression and phobias. I am a fully insured and qualified solution-focused hypnotherapist, specialising in effective help with stress, sleep, panic attacks, phobias and self confidence.

May 2012 - Present

Business Partner, Executive Coach, Trainer And Consultant

Practice

Bristol And London, Uk

Practice is a coaching and consulting firm focused on facilitating great leadership and organisational behaviours in fast growing private companies. We help establish vision, objectives, focus and accountability underpinned by a culture of values, strengths and teamwork.Initially as Lead Associate, then joining Founder Director, Alice Chapman, as her Business Partner, it was an honour to facilitate and develop high performance people, teams and businesses with the aim of coaching our clients to sustainable success.

May 2012 - Jul 2016

Director Of Operations / Director Of Quality

Tabs Training / Learndirect Centres

Se, Sw And London

I was a member of the Senior Leadership Team responsible for the successful merger of TABS Training and TLE on their acquisition by learndirect. As Director of Operations I led on the resolution of many of the significant challenges and opportunities resulting from the overnight growth of the business by 50% and 200 new members of staff. We moved quickly to restructure the £12m organisation, choosing to split Operations from Quality and Audit; I was delighted to move to the position of Director of Quality. In this role I led the newly merged network of 25 centres from a serious 'no assurance' risk rating to 'high assurance' within 9 months and achieved 96% customer satisfaction. In addition we designed and rolled out 13 new accredited qualifications to over 5,000 learners via a robust Programme Development Framework.

Jun 2013 - Oct 2014

Freelance Consultant

Businessbrilliance

An Executive Coach and Business Consultant, specialising in performance management and development for the employment and skills sector.Projects included senior management coaching for business growth; risk management; and the design and implementation of Right First Time compliance processes for a £5m rapid growth Adult Skills Budget training provider.

Aug 2011 - May 2013

Performance Director, South West

Accountable for business development and learndirect delivery of skills and qualifications to adults and businesses across the South West, including the delivery of £12m of government contracts per annum via a dispersed network of providers. Secured £2.5m of new business in 2011 co-leading a complex, national new business project.Transformed the South West from the lowest to highest performing region across all target areas within three years. At the same time achieving a grade two "good" rating from Ofsted and the lowest audit recovery rate ever for Ufi in 2008/09.

Jul 2006 - Jul 2011

Head Of Network Development

A complex role responsible for the success of three critical areas:1. Set up and initial project management of a whole scale Delivery Chain Review designed to reduce operating costs by £10m (45%).2. Head of the UK online network of over 6000 centres, overhauling all systems and processes to re-secure a good risk rating from internal auditors and ensure greater efficiency, consistency and transparency.3. Project owner for the first year of delivery of the Home Office contract for Life in the UK Citizenship tests via 80 assessment centres across England and Scotland.

Jun 2005 - Jul 2006

Director Of London

Led the region to turnaround performance, delivering government contracts totalling £28m per annum. Secured £2m of ESF funding to pilot innovative workforce development across London and established strong strategic partnerships with key stakeholder bodies such as the pan-London Strategic Area Review. Developed a profile as a respected presenter speaking on the benefits of e-learning at events hosted by bodies such as the Institute of Small Business Advisers, and the Greater London Authority event 'Connecting People: Tackling Exclusion'.Prior to being Director, led a highly successful £0.74m marketing campaign targeting hard to reach groups of London learners at a very local level, resulting in 25% increase in literacy and numeracy course enrolments.

Aug 2003 - Jun 2005
9 education records

Amy Armstrong education

English Language And Literature, Ma

Activities and Societies: Vice-President of St Hugh's College, Co-President of the British Romanian Educational Exchange Scheme, Stage.

Corporate & Executive Coach Training Programme Endorsed By The Institute Of Leadership & Management

The Corporate and Executive Coaching Programme syllabus is the most advanced in the UK, designed by professional coaches and endorsed.

Certified Business Coach

Evercoach

Advanced business coaching and consulting skills

Clinical Hypnotherapy Practitioner Diploma, Diploma In Clinical Hypnotherapy & Psychotherapy

Clifton Practice Hypnotherapy Training - A Centre Of Excellence

I studied extensively at one of the UK's leading hypnotherapy training organisations, Clifton Practice Hypnotherapy Training to gain.

Advanced Coaching Skills

The Supercoach Programme From Judymay Murphy

Education record

Certified Practitioner Of Neuro Linguistic Programming

Education record

Public Speakers University And Mastermind Group

Education record

Berkhamsted School For Girls
FAQ

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What company does Amy Armstrong work for?

Amy Armstrong works for The Executive Alchemist.

What is Amy Armstrong's role at The Executive Alchemist?

Amy Armstrong is listed as Founder Director and Leadership Coach at The Executive Alchemist.

Where is Amy Armstrong based?

Amy Armstrong is based in United Kingdom while working with The Executive Alchemist.

What companies has Amy Armstrong worked for?

Amy Armstrong has worked for The Executive Alchemist, Future Finance, The Mindstyling Podcast, Solution Focused Hypnotherapy, and Practice.

How can I contact Amy Armstrong?

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What schools did Amy Armstrong attend?

Amy Armstrong holds English Language And Literature, Ma from University Of Oxford.

What skills is Amy Armstrong known for?

Amy Armstrong is listed with skills including Leadership Development, Executive Coaching, Leadership, Strategy, Business Strategy, Performance Management, Team Building, and Mentoring.

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