New business development, account implementation and maintaining and deepening customer relationships within the central Wisconsin territory. Work with primary account owners to identify goals for the customer relationship, creating and presenting business reviews to customers, maintaining relationships through an effective call cycle, and support implementation by monitoring timelines and identifying barriers to success.

• Account Management; Maintain loyal customer base of 50+ accounts within Public Sector in Central Wisconsin area via multiple touches per month (in-person, phone, email).• Infrastructure Design and Development• Project Management ranging from Unified Communications installs/cutovers, Route/Switch upgrades, Wireless installations, etc.• Responsible for up to date forecasting, customer relations management within ConnectWise CRM• RFP Responses and Proposal Development: Attending onsite walkthroughs/customer meetings, Solution development, Bill of Materials, Pricing, Final Submission• Developed yearly budgeting and technology plans • Competitive Price and State Contract Knowledge • Engage vendor on client visits and onsite walkthroughs• Work with distribution to negotiate pricing• Vendor relationships, OIP, Deal Registration, etc.• Responsible for organizing and leading trades show efforts (GIPAW, Brainstorm), including ROI analysis• Presentations to board members of schools/ governments

Drive overall go-to-market strategy that is both specific and measurable.Develop and implement high impact and differentiated positioning and messaging across market segments.Develop high-impact sales tools to help improves sales win rates and shorten sales cycles.Evangelize company vision, story and product strategy.Measure success of product marketing materials to determine the most effective resources in driving sales.Design, implement, and facilitate annual marketing plan.Develop marketing strategy based on the market.Establish and maintain a consistent brand/image throughout all lines, activities, and events.Plan and administer the Marketing budget.Build and develop a marketing team.Market research, including brad awareness, customer satisfaction, industry trends and other competitive and demographic research.Analysis of research and development of actionable plans based on findings.

• Responsible for development, design, and implementation of multiple Internet marketing plans and strategies, which includes, but is not limited to organize search engine optimization (SEO), pay-per click (PPC) campaigns, paper-per-placement (PPP) campaigns, lead generators, content development and optimization, search engine marketing (SEM), and online press releases.• Manage and direct all PPC campaigns, SEO/SEM strategies, website content/layout/usability, and any other Internet marketing campaigns including email marketing, mobile marketing, and online chat.• Analyze and review website traffic metrics and ROI.• Research and recommend new SEO/SEM strategies, Internet marketing and advertising technologies, and current trends.• Responsible for bank’s internet marketing research, including brand awareness, customer satisfaction, industry trends, and other financial, competitive, and demographic research. Responsible for the analysis of research and development of actionable plans based on findings. • Determine agencies and vendors and negotiates contract terms and conditions for services.• Oversee development and production of bank marketing collateral materials.• Establish and maintains a consistent brand/image throughout all product lines, marketing activities, and events.• Oversee the maintaining of bank internet advertising compliance files.

• Developed and executed comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives.• Worked with each account manager to develop a marketing plan for each managed account and present it for approval.• Provided support to upper management in deal negotiations, contract development, and other business projects.• Directed the marketing department with planning and execution of marketing and promotions, including advertising and sales.• Provided marketing direction for all sales channels provided to the account. This includes print, internet, email and search engine optimization.