Amy Claire Auret (Beadon) Email & Phone Number

Sydney, New South Wales, Australia

Johannesburg Area, South Africa

2015 brought a new adventure into the world of freelancing. It began with a contract at Black River FC, where I worked on communication for Nando's, the launch of a new Tele Nova "The Road" for DStv and a First for Women pitch. Following this, I worked at Y&R on Investec and Nutriday, Grey JHB where I worked on Volvo and pharma brands, and GTB, where I worked exclusively on Ford. In 2017 I took a break from on-site work to have my first child, but have continued to assist clients from home including the PR Partnership (writing expo emailers, brochures, flyers and websites), Twenty-Twelve (Property brochures for Rawson and a financial website for a VCC, Impact Capital: www.impactcap.co.za), Faith & Fear agency (Profmed, Jawitz) and most recently, +One (Amajoya confectionary website and extensive work on Cash Converters). Freelancing enables me to keep an agile mind and I enjoy it immensely for its exposure to many different brands. I look forward to assisting you with yours.

Johannesburg Area, South Africa

2012 saw a move back to Johannesburg and a job as a senior copywriter at Joe Public. I quickly moved up the ranks and was soon promoted to Creative Group Head. I worked extensively on brands like Nedbank (creating TTL campaigns for the 'Nedbank Golf Challenge' and 'Nedbank Business Banking') and Clover.In 2014, my submission to end global poverty, 'Good Cents', was selected from over 900 entries as one of the eight worldwide winners of the Cannes Chimera Challenge, an initiative of the Bill and Melinda Gates Foundation. I was flown to Seattle with the Joe Public team to workshop the idea with some of the industry's greatest minds and collected the award the following year on the stage in Cannes.

South Africa

In my spare time, I was approached to assist as Sub-Editor for the South African edition of Objekt International Magazine. Over and above editing, I wrote full-length features for the magazine covering a range of topics including architecture, motoring design and horology.

Cape Town Area, South Africa

On my return to South Africa, I moved to Cape Town and started up at The Jupiter Drawing Room. Here I worked on TTL communication for brands like Hyundai and Lucky Star under the invaluable direction of Jonothan Beggs and Ross Chowles. I also conceptualised some rather catchy radio spots for Omo's "Oooooh-eh-eh" campaign.

Sydney, New South Wales, Australia

My art director at the time, Monique Kaplan and I were headhunted by Ogilvy Sydney in 2009. It was a true learning curve and I worked with some wonderful people on brands like KFC and Diet Coke. A letter from ECD, Paul Carpenter:To whom it may concernHaving worked with Amy for about a year, I have found her very professional, pleasant and keen to please. She has delivered some great work on a very tough account and always done it with a smile.She has built good relationships with her immediate work colleagues and her personable manner in presentations has been welcomed by her clients.She has also worked on accounts outside of KFC including, Coke, NSW Lotteries and an extraordinary global pitch for the Australian Wool Industry.She will be sadly missed in Australia and South Africa will be lucky to have her back.RegardsPaul CarpenterCreative Director

I began my career at Ogilvy Johannesburg following the completion of a successful internship in my final year of studies. Under the creative guidance of industry greats, Gerry Human, Fran Luckin and Bridget Johnson, I grew from strength to strength and went on to win a Gold Craft Loerie award for writing in my second year. I created TV, radio, print and digital ads for brands like Bakers, KFC, DStv and Audi, and was sent to Paris for a few weeks to work on Dove.

Bachelor Of Arts - Ba, Branding And Copywriting

Completed the degree with distinction and awarded "Copywriter of the Year" at graduation.

Ba Communications Management, Copywriting

Education record