• Purchase and resale of second hand home goods; identifying profitable items that suit the colorful boutique branding of Friendly LBC Vintage. Internet sales via Etsy with Star Seller status. Brick and mortar merchandising and sales via Long Beach Vintage Etc. antique mall• Managing social media; styling and photography of products, graphic design, copywriting and paid advertising; original Reels content creation (e.g., "Shop With Me", "Take a Tour of My Booth", etc.) and utilization of Stories on Instagram• Customer service; responding to inquiries in a timely manner, resolving order issues• Packaging and shipping of Etsy sales

• E-blast graphic design and content creation; created attention-grabbing visuals, engaging product collections and copy to drive sales of adult novelty products (B2B)• Branding and packaging; managed brand portfolio of 45 lines, ensuring branding remained consistent across channels, product packaging and associated materials; copyediting and proofing• Webpage creation and management (non-developer); directed development of design, layout and content for brand websites. Added and updated product pages, news and more via Miva and WordPress• Managed social media content; Twitter and Facebook for B2B customers and Instagram for end users• Print advertising; managed advertising calendar and publisher relationships, provided creative input and content for print ads• Publicity; worked with publicist to create press releases and create pro-brand editorials for trade magazine

• Brought premium consumer electric products from development phase to launch and beyond; e.g., the Home Bakery Maestro® Breadmaker, for which we created exclusive recipes, a dedicated product page, a series of instructional videos and digital scale GWP promotion to improve customer baking results and support sales• Coordinated trade shows, associated logistics and outreach; generated leads by introducing Zojirushi products to buyers in the housewares and tabletop, outdoor and gift markets• Managed social media accounts (Facebook, Instagram, Twitter, YouTube); increased Facebook likes by 144% through effective platform management, improving content and paid social media advertising campaigns• Supported sales by creating media and materials that educated retailers and consumers in order to drive sales; e.g., product videos, sales sheets, and creation of Amazon A+ page content

• Worked in tandem with marketing to collect customer requests and complaints for use in the modification of (then-) current product production and future product development• Fielded a wide variety of inquiries from Zojirushi customers; advised on the use and care of products, answered recipe questions, and used detailed product knowledge to help with product selection• Used mechanical and materials knowledge to remotely identify product issues and troubleshoot problems

• Assisted and upsold customers on high-end fashion and accessories• Utilized client book to make email blasts and phone calls to create sales opportunities