Creative Director
CurrentAs Creative Director at Imbibe, I oversee and execute all creative decisions and design, giving visual guidelines to help cement the brand and propel its image forward.This includes internal company branding, print and internet advertising, leave-behinds and mailers, web presence through creation and maintenance of company websites, external brand promotion (i.e., trade shows and outdoor branding), print collateral through brochures and fliers and management of a small internal team and outsourced work.Additionally, I am responsible for the design of visually stimulating products, ensuring our brands are pioneered to enhance the beverage industry, not simply add to it. This involves thoughtful interpretation of what we are creating, who our demographic is, and what we want our product to achieve. The creative process involves product naming and wordmark branding, unit, substrate and multipack analysis through measurements and coordination with packaging resources, printer and co-packer capabilities and costs, coordination with distribution configuration, label and multipack conceptualizing across one or multiple skus, artwork design and coordinating with printers for production. Product branding also extends to website creation for upcoming brands, sell sheets, brand extensions, POP displays, product photography and yearly trade shows.
