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Managed customer marketing programs driving customer success story creation and promotion, product update communications, In-product discovery, advocacy recruiting and in-person event experience, referrals and up-sell/expansion revenue. I created and implemented the plan for building Infusionsoft's Advocacy program which included Customers, Partners and Employees. The advocacy program builds stronger relationships with our company's biggest advocates and mobilizes them in ways that are… Show more Managed customer marketing programs driving customer success story creation and promotion, product update communications, In-product discovery, advocacy recruiting and in-person event experience, referrals and up-sell/expansion revenue. I created and implemented the plan for building Infusionsoft's Advocacy program which included Customers, Partners and Employees. The advocacy program builds stronger relationships with our company's biggest advocates and mobilizes them in ways that are beneficial to both parties. We measure success by new referrals, reviews on review sites, social reach, and engagement within the program.I completely revamped our customer referral program to make it easier for anyone who wants to refer business to Infusionsoft, to easily do so and get compensated. I also served on Infusionsoft's Diversity & Inclusion committee. Show less

I was responsible for demand generation through partner channels, partner communication, event promotion, marketing support as well as Advocacy marketing for Customers and Employees. I worked to build relationships with our many partner types, customers and employees to determine what marketing materials and events they need to be most successful in promoting and re-selling Infusionsoft while growing their businesses.

I worked closely with our wide range of Partner channels at Infusionsoft to ensure they received what they need to promote Infusionsoft to their following and help them grow their businesses. Through these efforts, I was also responsible for demand generation and sales goals each quarter to ensure company growth month over month.

I obtained and managed relationships with publishers while optimizing campaigns for advertisers based on data and reporting provided by the systems we used for campaign and relationship management. I was also responsible for the company blog and social media pages.

I managed relationships with clients and vendors by providing reporting and marketing assets to help lead generation campaigns be successful.