Amy Bourne Email & Phone Number

Key responsibilities include:• Working in strong partnership with business leaders to shape, lead and roll out the market engagement strategies for our Retail, FMCG and Financial Services sectors.• Building lasting relationships with internal business leaders, as well as advisors, clients and key sector influencers to shape the market approach.• Leading and actively coaching a market-aligned team of marketing managers and executives to successfully implement all levels of marketing activity. • Collaborating with leadership and brand / creative resources to create compelling messaging, content and creative that will land key messages and create a strong position for Newton’s brand.• Driving and leading marketing initiatives that will challenge existing ways of working.• Contributing to Newton-wide marketing and BD initiatives to continuously improve our marketing approach and execution.• Strongly advocating our marketing approach including presenting to leadership and the wider business on a regular basis.

Bath, United Kingdom

Responsibilities include: • Creating and implementing the overall marketing strategy and sector/regional specific marketing plans. • Advising and influencing the Partners and consulting team to achieve the best outcomes for the business. • Managing the annual marketing budget. Continuously review the impact of marketing activity to maximise the impact of spend and evaluate the ROI. • Developing, planning and delivering all marketing activity within the business, including both ongoing activity and specific projects: - Maintaining and updating marketing channels, including the website, social media and search engine optimisation, on an ongoing basis. - Building new channels to market, with a particular focus on digital channels. - Planning and coordinating marketing campaigns, events and award submissions. - Developing and expanding brand awareness. - Undertaking competitor analysis and market research on an ongoing basis and communicate findings internally as appropriate. • Working with the consulting team to support sales activity, in order to develop new and existing client accounts:- Developing and maintaining materials for business development activity, client pitches and proposals. - Managing specific campaigns to generate sales leads. - Driving effective use of the CRM system to manage the sales pipeline.

Bath, United Kingdom

Role and responsibilities include:• Managing the inbound marketing strategy using Hubspot • Working with the Marketing Director to help implement and evolve the brand across all on and off-line channels.• Playing a key role in defining the marketing strategy, implementing value-add marketing support and campaigns to raise both the profile of the firm and opportunity to win work• Working with senior management and the marketing team to define, develop and drive forward business plans and strategies across teams. • Managing campaigns to increase brand positioning and leads as well as positioning the firm as industry and thought leaders. • Creating and overseeing social media and broader digital strategy, aligning such to the firm and individual team objectives. • Working with external agencies to manage and execute the SEO and content strategy to make sure the firm is being seen across the right channels by the right people.• Ensuring effective ROI against profile raising marketing channels, from the website and social media through to marketing campaigns and events.• Managing sponsorship opportunities to ensure full ROI is realised• Overseeing the co-ordination and execution of all events across the firm with the Marketing Co-Ordinator• Training and advising stakeholders around their own profile raising activities particularly focusing on online opportunities such as LinkedIn.• Managing major projects such as the new website including liaising with external agencies and internal stakeholders to ensure that the right brand message is communicated in the right way.

Bath, United Kingdom

Responsible for overseeing events, sponsorship, digital marketing, design and branding across Thrings and the firms other brands (Hyphen Law, Novum Law and Paragon Costs Solutions). With a strong specialism in Digital Marketing I am responsible for website, social media, email marketing and online advertising strategy (see below).

Bath, Bristol, Swindon, London

Responsible for building and managing the digital capability for Thrings across all business channels and regions in order to measurably add value and support brand positioning. Responsibilities include:- Creating and implementing an integrated digital strategy that utilises all areas of online and digital marketing including: - Web strategy - content development, SEO and performance measurement using Google Analytics- Social media - development and implementation of a social media strategy, daily editorial planning content creation and moderation of Twitter and LinkedIn pages, live tweeting from special events - Email marketing – managing the email strategy across six sectors ensuring best practice techniques as well as contributing content - Line manager to the Marketing Assistant Key achievements:- Through website development & social media, increased visits to the site by nearly 40% in 9 months to almost 9,000 visits per month - Increased the time those visitors spend on the site by 10% when compared to the old site, ttuk.com - Developed & implemented a newsletter strategy/policy to ensure consistency of content & convert into traffic to the website & enquiries - Frequently present to staff members about the importance of social media marketing & the firms social media strategy establishing myself in my new role and getting engagement from staff - Frequently hold LinkedIn training for all staff across all offices, resulting in two thirds of fee earners using LinkedIn for business development compared to one third using it before- Developed & implemented a social media strategy responsible for 30% of website traffic establishing both LinkedIn and Twitter in the top 5 of ways to find thrings.com - Manage the firms Twitter feed, @ThringsLaw resulting in over 1500 relevant followers to date- Project managed new website builds including, Novum Law, Hyphen Law & Asbestos Answers which all went live on time & on budget.

Responsible for the implementation of the marketing strategy across four office locations for top 100 law firm, including:Expertise in brand development through two major rebrand projects (November 2007 & March 2011). Project management of major website build, working with design, interactive and web development agencies to deliver a best in class product. Organisation and evaluation of all bespoke B2B and B2C events, across four office regions, to ensure maximum ROI. Management of public relations including media relations, writing and editing by-lined articles profiling partners to increase thought leadership and market visibility, as well as the management of regular advertorial commitments and media monitoring. Identification of opportunities for sponsorship in all local markets to ensure maximum ROI.

Bath, United Kingdom

Advise, manage and implement the social media strategy for Liz Cox & British Bagmakers.

Shepton Mallet

Responsibilities included: • Working alongside the in-house marketing team to develop a multi channel, digital marketing strategy for Kilver Court/Sharpham Park incl website and social media strategy as well as content creation. Key achievements: - Reviewed current website including recommendations for improving visitor experience and managed early stages of a new website build for Kilver Court- Social media strategy focusing on Facebook and Twitter - Made recommendations for email newsletter content, design and strategy culminating more than 30% open rate (when previously this was approx 15%) - Secured comprehensive and competitive SEO proposal from agency for both Kilver Court & Shapham Park websites

Managing the sale of Endowment policies from a Market Maker or Life Assured to Client. Liaising with Life Center, Client and Marketing Maker to ensure best practice.