Amy Cameron Email & Phone Number

United Kingdom

Leeds, England, United Kingdom

In my role I lead on communications around the West Yorkshire’s City Regional Sustainable Transport Settlement (CRSTS). The £830 million CRSTS programme is aimed at providing an integrated and inclusive transport network. I help lead cross-functional project teams, working closely with colleagues across the organisation as well as our partnership councils, private sector organisations and Central Government.I also support and lead on communications around active travel, as well as… Show more In my role I lead on communications around the West Yorkshire’s City Regional Sustainable Transport Settlement (CRSTS). The £830 million CRSTS programme is aimed at providing an integrated and inclusive transport network. I help lead cross-functional project teams, working closely with colleagues across the organisation as well as our partnership councils, private sector organisations and Central Government.I also support and lead on communications around active travel, as well as strategic transport projects including the West Yorkshire Rail Strategy and Mass Transit. Show less

Leeds, West Yorkshire, United Kingdom

West Yorkshire Combined Authority brings together local councils and businesses to build a strong, successful economy where everyone can build great businesses, careers and lives. I led communications for project and priority areas for the Combined Authority with a focus on transport, including strategic rail (HS2, Northern Powerhouse Rail, East Coast Main Line). I also supported the Combined Authority and the West Yorkshire Mayor’s media strategy, including identifying positive… Show more West Yorkshire Combined Authority brings together local councils and businesses to build a strong, successful economy where everyone can build great businesses, careers and lives. I led communications for project and priority areas for the Combined Authority with a focus on transport, including strategic rail (HS2, Northern Powerhouse Rail, East Coast Main Line). I also supported the Combined Authority and the West Yorkshire Mayor’s media strategy, including identifying positive media opportunities and monitoring and responding to press enquiries.Key achievements - Actively representing the Combined Authority in partnerships around strategic rail, including HS2 East and Transport for the North- Led on communications for the Consortium of East Coast Main Line Authorities (ECMA), a cross-party group of councils and Combined Authorities on the East Coast Main Line. Developed and delivered a communications plan for the Consortium, which centred around a research report they had commissioned, this work helped secure national and regional press coverage which resulted in both the UK and Scottish Governments responding to the concerns raised by the group- Helped develop a public affairs function for the Combined Authority, which involved identifying opportunities for the Combined Authority to communicate its priorities with Government - Delivery of party conference activity, which included fringe events at the Conservative and Labour party conferences, this was the first time the Combined Authority had delivered events of this nature Show less

Wakefield, United Kingdom

Arriva Bus (UK) is part of the Deutsche Bahn group, one of the leading providers of passenger transport in Europe. Arriva Yorkshire runs a network of local bus services across West Yorkshire, South Yorkshire, East Riding of Yorkshire and North Yorkshire. I led the Yorkshire marketing team in the execution of the marketing and communications strategy for the regional business. Key achievements:- Developing and growing the regional social media channels. Previously these… Show more Arriva Bus (UK) is part of the Deutsche Bahn group, one of the leading providers of passenger transport in Europe. Arriva Yorkshire runs a network of local bus services across West Yorkshire, South Yorkshire, East Riding of Yorkshire and North Yorkshire. I led the Yorkshire marketing team in the execution of the marketing and communications strategy for the regional business. Key achievements:- Developing and growing the regional social media channels. Previously these channels were under-utilised and followers remained stagnant. These then averaged a minimum 2% growth per month- Create, prepare and control regional campaign plans to increase awareness of Arriva Yorkshire’s bus services.- Responsible for the regional PR strategy, including monitoring and responding to all press enquiries- Support all internal communication initiatives, ensuring any communications are in the Arriva tone-of-voice and follow the brand guidelines Show less

Bristol, United Kingdom

Kings Court Trust is one of the UK's leading estate administration providers, working with a nationwide network of business partners (Will writers, financial advisers and funeral directors) to deliver a comprehensive probate service to bereaved families. My role involved developing, implementing and supporting the marketing and communication strategy - focusing on B2B projects in the legal and financial sector. • Support the development of the internal and external… Show more Kings Court Trust is one of the UK's leading estate administration providers, working with a nationwide network of business partners (Will writers, financial advisers and funeral directors) to deliver a comprehensive probate service to bereaved families. My role involved developing, implementing and supporting the marketing and communication strategy - focusing on B2B projects in the legal and financial sector. • Support the development of the internal and external communications strategy for Kings Court Trust and take a leading role in the implementation of this strategy• Create an engaging content calendar to support the overall marketing strategy• Develop and implement the use of social media to drive engagement with our business partners and customers• Develop and implement a PR strategy to raise awareness of Kings Court Trust within the financial and legal sector• Develop engaging and relevant content on a regular basis to drive traffic to the website• Liaise with business partners and agencies in relation to departmental activity and projects • Liaise with the regional sales team to ensure that marketing and communications requirements are met• Deal with all internal marketing queries and act as a main point of contact within the marketing team• Support the management of the departmental budget by planning activity appropriately and within financial constraints Show less

Bristol, United Kingdom

Title Research has over 50 years' experience in probate research, specialising in tracing missing beneficiaries and dealing with overseas assets. Title Research works for a diverse range of clients including legal service firms, public bodies, major corporations and membership bodies. My role is to support, develop and implement the marketing and communications strategy for Title Research.• Support the development of the internal and external communications strategy for Title Research… Show more Title Research has over 50 years' experience in probate research, specialising in tracing missing beneficiaries and dealing with overseas assets. Title Research works for a diverse range of clients including legal service firms, public bodies, major corporations and membership bodies. My role is to support, develop and implement the marketing and communications strategy for Title Research.• Support the development of the internal and external communications strategy for Title Research and take a leading role in the implementation of this strategy• Create an engaging content calendar to support the overall marketing strategy• Develop and implement the use of social media to drive engagement with our clients• Develop engaging and relevant content on a regular basis to drive traffic to the website• Liaise with the regional sales team to ensure that marketing and communications requirements are met• Deal with all internal marketing queries and act as a main point of contact within the marketing team• Support the management of the departmental budget by planning activity appropriately and within financial constraints Show less

Chippenham

Chippenham Business Improvement District (BID) is a BID representing and comprising of around 380 businesses in Chippenham Town Centre. The BID delivers a range of services, major projects and events as well as acting as a representational voice for businesses. Role included the strategic support and management of business communications and marketing strategy on a variety of projects both B2B and B2C.Key achievements:- Growing and managing all key communication tools for the BID.-… Show more Chippenham Business Improvement District (BID) is a BID representing and comprising of around 380 businesses in Chippenham Town Centre. The BID delivers a range of services, major projects and events as well as acting as a representational voice for businesses. Role included the strategic support and management of business communications and marketing strategy on a variety of projects both B2B and B2C.Key achievements:- Growing and managing all key communication tools for the BID.- Creating and running all social media channels. This averaged a minimum reach of 35,000 people per month with no paid for ads. This grew substantially during campaigns, most notably reaching over 200,000 people for the Christmas campaign.- Project managing the website creation from the tender process to the design and build. Managing the day-to-day running of the site, including implementing organic SEO techniques. The website received over 10,000 views in the first 3 months of launch.- Organising and running various events from networking breakfasts to our large Fairy Tale Christmas event which saw our marketing campaign reaching 800,000 people and 15,000 people attending the event. During the event I was a main contact, working closely with all key stakeholders.- Generating online interest in our Christmas video and as a result it received over 10,000 views in less than 24 hours and gained regional coverage.- Successfully launching several campaigns, including the promotion of our town Wi-Fi and app. The campaign saw almost 1000 people register for the Wi-Fi with over 300 downloading the town app. Show less

Cardiff, United Kingdom

July 2013 to July 2014(Subsidiary of General Electric)GE Aviation Wales overhauls and repairs aeroplane engines. The site is one of the largest aviation sites in the world and has over 1,300 employees. Role included working on all internal and external communications (ensuring that everything was in line with the GE brand guidelines), as well as organising and supporting events.Key achievements- Building a brand new internal intranet site. The site was incredibly successful with… Show more July 2013 to July 2014(Subsidiary of General Electric)GE Aviation Wales overhauls and repairs aeroplane engines. The site is one of the largest aviation sites in the world and has over 1,300 employees. Role included working on all internal and external communications (ensuring that everything was in line with the GE brand guidelines), as well as organising and supporting events.Key achievements- Building a brand new internal intranet site. The site was incredibly successful with over 3000 views in its first week.- Worked closely on all corporate social responsibility initiatives sitting on both the community and charity committees. One of the main events I supported and organised was a ‘Give and Gain Day’ where we had over 400 employees help give a local town centre a makeover.- Project managing the internal newsletter, writing all content and sourcing imagery. Worked closely with the designers to ensure it achieved the right style and feel.- Organised and supported the Annual Women’s Network event. The award and networking event saw over 200 employees attend along with senior managers within GE Aviation from around the world.- Helped manage the creation and filming of an internal fire health and safety video. This video was shown to the GE Aviation network at the international H&S event, it was highly commended for its best practices and the videos creativity. Show less

Ba (Hons) Public Relations, Public Relations, First Class Honors

Covering a wide range of Public Relations and business orientated subjects. With a strong emphasis on putting the theory into practice.

Education record

Five Scottish Higher Qualifications.