Amy Anderson Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona Area

Solutions Through Research is a small market research company. Clients primarily include private companies, media companies, strategic advisory firms, and market research firms. We offer the following:★ Research Strategy - we'll help you determine what you need, whether that's licensing data, buying a report, or conducting primary research ★ Research Support - we'll become your on-call researcher, jumping in to research projects at the beginning, middle, or end - wherever necessary to fill the gaps and meet your timelines★ Research Synthesis - we'll write the summary reports and/or analyze data you have already collected (qual or quant). ★ Licensed user of SPSS, Q, DisplayR, and Alchemer. Familiar with many more...★ Certified Insights Professional (IPC), Certified Recollective Expert

Research Rockstar provides more than 25 e-learning classes for market researchers available in real-time and on-demand formats. Many courses count towards continuing education credits and certificates through the Insights Association. I teach two courses in the virtual classroom: ★ Questionnaire Design 201: Scale Selection★ Open-Ended Questions: Construction, Analysis & Reporting

Phoenix, Arizona Area

Nielsen Scarborough provides local market lifestyle, shopping, and media behavior information to clients such as media companies, agencies, and large corporations. By utilizing their proprietary web-based software platform, PRIME Lingo, I analyzed and summarized data by creating Excel spreadsheets, PowerPoint slide presentations, or writing executive summaries to fulfill the needs of the client.

Phoenix, Arizona Area

Determined and prioritized company’s research needs. Executed proprietary research and analyzed secondary research to address strategic business needs and to aid in day-to-day revenue generation. Purchased research sample and vendor support when appropriate. Managed $500,000 research budget, negotiated vendor contracts and managed research provided by corporate. Presented research to groups ranging in size from 3-200. Distilled and translated complex data into information usable and relevant to the audience. Managed R&D team of 5 analysts and 1 intern.

Phoenix, Arizona Area

Managed proprietary survey projects, including vendor relationships, data analysis, and presenting results. Took lead role in collaboration and development of company’s operational plans and strategic long-term goals, including analyzing market trends/forecasts and setting audience goals related to azcentral.com and Community Newspapers. Published monthly economic summaries for executives and management. Managed a Regional Market Analyst who provided research for Palm Springs, Salem and Sioux Falls markets.

Phoenix, Arizona Area

Supported azcentral.com sales team by analyzing online traffic metrics. Supported Arizona Republic sales reps within the categories of Real Estate, Recruitment, and Furniture by providing specific market research training, Supported sales teams by fulfilling research requests, developing presentations, and reporting competitive media information. Researched and presented category data for annual operational planning.

Reno, Nv

Held analyst position for 3 years before transferring to The Arizona Republic. As the advertising financial analyst I managed a zero-based advertising expense budget, assisted in yearly budget creation by analyzing revenue trends, worked with sales managers to estimate weekly advertising revenue, and wrote monthly economic reports. Additionally, during these years I managed 2 advertising trip incentive programs and was awarded a trip to Hawaii (2002) and Italy (2003) as a result of achieving the P&L budget goals. Prior to the analyst position, I was an executive assistant to the sales director, strategic marketing director and vice president of advertising sales. Prior to that, as my first position with RGJ, I was a classified voluntary sales coordinator.

B.A., Rhetoric With Emphasis In Publishing/Editing

Activities and Societies: Prose Editor of Montage Literary Arts Magazine

Graduate Certificate, Geographic Information Science And Technology, 4.0 / A

The GIST certificate program at USC provides the foundations of spatial data thinking. Unlike most GIS programs which are rooted.

Continuing Education Program, Principles Of Market Research

200 Hours or 20 CEU Units - recognized by Insights Assoc., ESOMAR, and MRII.

One Semester, Industrial Design, Sustainability, Dean'S List, 2011

Received 3 A+'s in one semester!