Amy Grant Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Led a department of digital advertising professionals and eight figure media investment to drive online revenue for 173 franchises across the Canada, the US and Australia.

Vancouver, Canada Area

Led a team of digital marketing & communication professionals and several million in annual media & production budgets to drive online revenue for PlayNow.com in BC & Manitoba.- Led marketing & brand strategy for PlayNow.com and its entire suite of lottery, casino and sports betting products, driving consistent double-digit YOY growth-Implemented & oversaw two cross-functional Agile Marketing teams- Leveraged data and audience segmentation to drive player-centric… Show more Led a team of digital marketing & communication professionals and several million in annual media & production budgets to drive online revenue for PlayNow.com in BC & Manitoba.- Led marketing & brand strategy for PlayNow.com and its entire suite of lottery, casino and sports betting products, driving consistent double-digit YOY growth-Implemented & oversaw two cross-functional Agile Marketing teams- Leveraged data and audience segmentation to drive player-centric activities and to support the Enterprise Digital Strategy - Supported senior and executive leadership decision-making- Negotiated contracts for Canucks Entertainment sponsorship & was part of the media agency RFP evaluation and selection team Show less

Vancouver, British Columbia, Canada

Drove the strategic direction of digital marketing for enterprise sports betting & casino portfolios, launching flagship products supported by the following:• 7 figure, multi-touchpoint, multi-language ad campaigns integrated across display, video, search, social media, influencer, email, direct mail, web, POS, earned & mass media• Development of a net-new brand in partnership with creative agency• Design and branding of retail spaces, connecting brick & mortar to digital… Show more Drove the strategic direction of digital marketing for enterprise sports betting & casino portfolios, launching flagship products supported by the following:• 7 figure, multi-touchpoint, multi-language ad campaigns integrated across display, video, search, social media, influencer, email, direct mail, web, POS, earned & mass media• Development of a net-new brand in partnership with creative agency• Design and branding of retail spaces, connecting brick & mortar to digital experiences- Leveraged data to shape brand, creative and media development and to establish the new visual identity for the beloved brand Sports Action- Developed agency briefs, marketing proposals and post-evaluations Show less

Vancouver, British Columbia, Canada

Responsible for providing strategic and tactical implementation of digital and traditional marketing campaigns for PlayNow Sports in BC and Manitoba. - Developed marketing briefs, proposals and post-evaluations- Optimized digital campaigns and implemented changes swiftly to enhance campaign performance- Built strong relationships with business leads while providing recommendations to reach objectives- Remained abreast of digital trends and best practices across… Show more Responsible for providing strategic and tactical implementation of digital and traditional marketing campaigns for PlayNow Sports in BC and Manitoba. - Developed marketing briefs, proposals and post-evaluations- Optimized digital campaigns and implemented changes swiftly to enhance campaign performance- Built strong relationships with business leads while providing recommendations to reach objectives- Remained abreast of digital trends and best practices across platforms as both a professional and personal interest, and shared learnings to boost collective digital knowledge and growth Show less

New Westminster, British Columbia, Canada

Responsible for online & offline advertising and related budgets.- Designed and served paid search & display ads; optimized creative & bidding strategies to enhance campaign performance- Supported with offline media buying of TV, print & OOH- Maintained close relationships with vendors & sponsorship partners

New Westminster, British Columbia, Canada

Oversaw internal marketing, external advertising and development of major college publications.- Managed team members and led cross-functional marketing areas of writers; designers; and web, digital & social media specialists- As key department liaison for program managers and faculty, performed intake needs assessments determining resource and budget allocation- Developed bespoke marketing plans to meet stakeholder objectives and executed on photo shoots; collateral;… Show more Oversaw internal marketing, external advertising and development of major college publications.- Managed team members and led cross-functional marketing areas of writers; designers; and web, digital & social media specialists- As key department liaison for program managers and faculty, performed intake needs assessments determining resource and budget allocation- Developed bespoke marketing plans to meet stakeholder objectives and executed on photo shoots; collateral; digital and mass advertising; web; and social media, and oversaw the Douglas College brand Show less

New Westminster, British Columbia, Canada

Responsible for creative production and artwork submissions to publishers. Maintained relationships with media vendors and supported in media buying. Participated in rebrand of Douglas College and development of their “DO what you love.” campaign, still in market today.

Vancouver, British Columbia, Canada

Authored job descriptions; screened and interviewed candidates; and performed references. Marketed successful candidates to high-profile clients.

Vancouver, British Columbia, Canada

Corporate Trainer (Head office) (Sept 2004-Apr 2005) Trained all new Franchisee Owners and staff to create the corporate menu in their cafes. Integral in the execution of ten café grand re-openings. Developed training programs and manuals to help Franchisees and their staff minimize costs and maximize profit.General Manager (Sept 2003- Sept 2004)Hiring, training and development of 24 employees, including an assistant GM and 5 shift leaders. Delivered monthly financial… Show more Corporate Trainer (Head office) (Sept 2004-Apr 2005) Trained all new Franchisee Owners and staff to create the corporate menu in their cafes. Integral in the execution of ten café grand re-openings. Developed training programs and manuals to help Franchisees and their staff minimize costs and maximize profit.General Manager (Sept 2003- Sept 2004)Hiring, training and development of 24 employees, including an assistant GM and 5 shift leaders. Delivered monthly financial projections to the Area Director. Drove sales targets and managed food, labour and variable costs to produce a profitable location. Assistant General Manager (Jan 2000- Sept 2003)Supported hiring, development and management of staff, with strong emphasis on culture building & reducing turnover. Supported the Area Director with challenged locations via observational assessments and implementing new processes & training, before moving to next challenge. Show less

Bachelor Of Business Administration (Bba), Business/Commerce, General

Marketing Management Diploma- Communications