Amy Jordan Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Minnetonka, Mn, Us

Woodbury, Mn, Us

Minnetonka, Mn, Us

• Manage team that is responsible for national account internal/external stakeholder management, E&I digital communications, marketing stakeholder management specific to commercial offers, and content management across three member platforms.• Lead national and key account client digital strategy across commercial member platforms including strategic planning & communications, marketing, customizations, and defect support. Additionally, actively involved in business development efforts to support UHC value story and close/retain new and existing business.• Responsible for creating, maintaining, and sharing out commercial digital value story that showcases the strategy and hundreds of initiatives being built and maintained on multiple platforms to internal & external stakeholders.• Manage and maintain multiple executive level reports and presentations on current and upcoming digital status & KPIs.• Create and deliver client facing strategic presentations showcasing the past and upcoming work being completed on myuhc commercial platforms – including existing and prospective clients• Co-Lead initial COVID-19 myuhc.com resource standup, maintenance, and communication for E&I. Lead COVID-19 At-home test kit digital response for E&I.• Manage many additional aspects of commercial digital strategy including UHC Mobile app strategy for E&I, digital initiative intake process across multiple commercial platforms, and meeting and event support showcasing commercial value story.

Project work for top five real estate company in Minnesota

St Louis Park, Minnesota, Us

- Start-up studio fitness organization, brought on to establish marketing program ahead of plans for large-scale growth.- As a member of the leadership team reporting directly to the CEO, held key role in setting the strategic direction for the organization as well as establishing the marketing direction to grow from three locations upon my start to 100 locations by 2025. Helped lead organization to 21% YOY growth from 2017.- Developed and implemented new location marketing launch template to help lead the rapid growth plans for the organization.- Redesigned and launched new website including establishing Google Analytics framework to allow organization to better optimize and convert new client leads.- Completed content planning across video, in-facility, email, blog and social media to engage current members and enhance organic lead generation efforts.- Established, managed, and directed relationship with digital agency for paid digital, search, and local advertising efforts.

Brussels, Bourgetlaan, Be

• Managed team and vendors responsible for global email marketing, mobile app messaging, and social media strategy, creation, and deployment for B2C & B2B loyalty programs and eight hotel brands which included transactional, lifecycle, and marketing messages.• Implemented shift of strategic practice in both messaging and segmentation for acquisition focused email, mobile, and social marketing campaigns to address the revenue needs of the hotels and shift revenue share of booking channel from third party sites to brand and mobile web.• Developed and implemented strategic focus on life-cycle based triggers for email and mobile marketing campaigns to align with customer journey for loyalty members and improve overall engagement.• Project lead for tool evaluation and subsequent migration process of new email marketing platform including improvements to process, data configuration, message deployment, template creative and redesign, and testing.• Responsible for creating new email and mobile app marketing process for managing creation, approval, and quality assurance of all communications before deployment• Member of global five-year planning team for CRM to elevate current practice and forecast potential gains through multi-phased investment process

Stamford, Ct, Us

• Worked as an extension of the global brand marketing team to strategize and execute on franchise hotel needs in North American region for three of the companies hotel brands. • Liaised with onsite hotel management staff as well as ownership and management companies in order to ensure that the hotels were meeting/executing brand marketing standards/initiatives and to help execute on individual marketing/sales needs.• Provide strategic insight through analysis of seasonal/historical data and trends for North American hotels on how best to achieve increased revenue through appropriately merchandising offers and partnerships within Starwood channels and external placements. • Responsible for executing marketing plans including content creation, creative, and media buying for hotels in southeast region through various marketing channels including email, paid search, SEO, digital display, branded web internal, print and outdoor.• Manage marketing budget of $450k across hotels in Southeast region which resulted in those hotels achieving 124% of 2014 projected revenue.• Responsible for rolling out loyalty marketing promotions and partnerships for Starwood Preferred Guest program across 200+ hotels in North America and the Caribbean.Starwood Cares Committee – Social Chair (June 2014 – Present)• Plan/execute events for the Atlanta Franchise Headquarters office

• Client facing, account management role responsible for managing large media budgets across multiple regions while working closely with creative agencies and in house buying teams.• Experience with media planning across traditional/digital mediums including buying/negotiating for both financial and retail clients.• Acquired corporate partnership and grass roots event marketing experience by executing numerous customer acquisition plans through local radio remotes and onsite events at Live Nation concerts across the country.• Completed number of competitive analyses of grocery retail client across multiple regions/markets.• Executed monthly social media analysis reports using Radian6.IPG Women’s Leadership Network – Activities Committee (March 2012 to June 2013)• Brainstorm, plan and execute events for Minneapolis IPG affiliate ad agency members

San Francisco, California, Us

• Project management role responsible for liaising between customer and many in house teams and vendors to ensure time and monetary constraints are met to close mortgage loans.• Responsible for managing the work flow of 35 people and trained fellow employees on new lending guidelines both at my site as well other sites around the country.• Responsible for customer service escalations of my team and managing difficult client expectations• Learned valuable sales and negotiation skills which helped me meet/exceeded monthly loan goals every month and was constantly one of the top loan closers• Managed continuous customer loan database of up to 10,000 loans at one time

• Created and executed bank events including trade shows, cocktail parties for board members, island theme open house, children’s events, and an annual golf tournament. • Participated in the execution of the marketing objectives for the bank including advertising, event planning, product marketing, community affairs, and in-company programming. • Worked closely with VP of Sales and Marketing as well as the marketing director to plan and execute events and community affairs for the bank. • Worked independently to create in-house advertising for bank products and events.• Assisted with the roll out of new tagline across all marketing elements including advertisements, community awareness, customer opinion and blog, and in-house banker participation.