Amy Conte Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, Us

Manages diverse multi-million dollar portfolio of global accounts across multiple industries, ensuring that solutions are aligned with client's brand strategy.Clients include:🧰 GE Appliances - lead the creation of a new brand platform targeting Pros and campaign efforts to drive awareness and traffic, exceeding the benchmark in the first six months post-launch.☀️ Fortune Brands Outdoor - lead efforts in combining 5 distinct brands (Therma-Tru, Larson, Fypon, Fiberon, Solar Innovations) into a singular brand platform and visual articulation.🏠 The United Way - lead new brand positioning and campaign to drive donors and brand ambassadors.🛳️ Margaritaville at Sea - after a successful first year in leading strategy and campaign messaging to drive bookings, now leading efforts to expand the client's product offerings.

Charlotte, Nc, Us

•Increased brand awareness by developing integrated campaigns, fresh content, and newsletters, in partnership with design, social media, public relations and other teams.•Lead strategy for relaunch of seasonal campaign which focused on developing innovative approaches and effective resource allocation. Resulted in 97% year over year increase, for 3 consecutive years.•Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer behavior, increasing channel revenue by 70% within 6 months.

Charlotte, Nc, Us

•Managed $2M marketing budget to develop and execute marketing strategies, budgets, and sales plans for Supplier offerings, resulting in 37% increase in active users.•Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.

•Advised clients on targeting, positioning, marketing channel strategy, and campaign development for B2B digital products.•Developed a comprehensive acquisition strategy across earned and paid media, resulting in $5M in revenue in a 12-month period.

•Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.

Charlotte, Nc, Us

•Created multi-channel marketing strategy to increase customer acquisition, generating over $3M in revenue for emerging lines of business.•Collaborated with analytics team to deliver accurate, actionable analysis and insights to leadership.

Charlotte, North Carolina, Us

•Increased brand exposure by developing new packaging, collateral, and marketing assets and optimizing target audience reach.•Orchestrated launch for 4 new products to expand market share and generate $6M in revenue.

San Francisco, California, Us

•Developed campaign performance metrics derived from raw company data to track improvements in organizational efficiency.•Collected, organized, and modeled data using Power BI and Adobe Campaigns.

West Chicago, Il, Us

•Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.•Conducted thorough reviews of marketing operations and workflows to devise and deploy improvement strategies, facilitating consistent campaign quality.