As a seasoned Marketing Manager with over 10 years of experience, I specialize in creating data-driven marketing strategies that drive growth and enhance brand visibility. My expertise spans strategy development, digital marketing, content creation, campaign optimization, and sales enablement with a proven track record of delivering results.I have spent time in multiple disciplines like channel marketing, account-based marketing, large format advertising, programmatic buying, and web development across multiple industries. My non-linear career path makes me a well rounded marketer having served in front of and behind the curtain. I am adept at building authentic, productive, and cross-department relationships, building all-new marketing strategies and programs, and repairing underperforming operations. My superpower is data storying telling and leveraging data insights to influence strategy. Data Storytelling, JIRA, Confluence, Smartsheet, LiquidPlanner, Salesforce, Tableau, DOMO
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Leader, Global Partner ActivationCiscoBend, Or, Us -
Go To Market Acceleration Manager, Global Partner MarketingCisco Feb 2022 - Present -
Program Manager, Americas Partner MarketingCisco Jun 2021 - Jan 2022 -
Technical Business AnalystG5 Mar 2021 - Jun 2021Bend, Oregon, United States -
Technical Project ManagerG5 Aug 2019 - Mar 2021o Responsible for the planning, management, and execution of product development projects from inception through successful release to the organization.o Works with a cross-functional team of product managers, business analysts, engineers and testers to manage the delivery of new product features.o Owner of coordinating all of the activities required to bring the product to market. This involves bridging gaps between different teams within the company and aligning all teams required for… Show more o Responsible for the planning, management, and execution of product development projects from inception through successful release to the organization.o Works with a cross-functional team of product managers, business analysts, engineers and testers to manage the delivery of new product features.o Owner of coordinating all of the activities required to bring the product to market. This involves bridging gaps between different teams within the company and aligning all teams required for successful Go-To-Market deployment.o Possess a deep knowledge of project management best practices and how to apply them in an effective, pragmatic way across complex projects.o Actively looks for ways to improve process efficiencies and effectiveness. Show less -
Implementation Project ManagerGetg5 Apr 2018 - Aug 2019Bend, Oregon Areao Coordinate resources and third-party vendors to execute performance driven websites for Multi Family real estate properties across the United States.o Adhere to industry and G5 best practices to provide the customer with the vehicle for achieving optimal performance. o Maintain 15-20 multi phased projects at a time all involving planning, consulting with internal teams, managing expectations, time management, and client driven deadlines. o Proactively manage customers to the terms… Show more o Coordinate resources and third-party vendors to execute performance driven websites for Multi Family real estate properties across the United States.o Adhere to industry and G5 best practices to provide the customer with the vehicle for achieving optimal performance. o Maintain 15-20 multi phased projects at a time all involving planning, consulting with internal teams, managing expectations, time management, and client driven deadlines. o Proactively manage customers to the terms of the contract (specifically scope, price, and timeline) and explaining platform features while maintaining high customer satisfaction.o Remain an advocate for G5 and the industry’s best practices while taking into the account the customer’s input, special requests, and specific business needs. o Work with the client's technical point of contact / domain manager to assist with the IP address change or obtain client login & password from domains and launch the websites. Show less -
Project Manager: Digital Innovation And Sales StrategyLamar Advertising Company Jan 2016 - Apr 2018Baton Rouge, Louisiana Areao Maintain working relationships with industry technology companies listed above and National Agencies/Advertisers. o Projects use of future technologies and/or capabilities potential client use.o Lead discussions with clients while making recommendations to best fit the client’s needs.o Communicate client’s campaign objectives to upper level management along with recommendations and possible future obstacles. o Research and vet technology companies to provide recommendations… Show more o Maintain working relationships with industry technology companies listed above and National Agencies/Advertisers. o Projects use of future technologies and/or capabilities potential client use.o Lead discussions with clients while making recommendations to best fit the client’s needs.o Communicate client’s campaign objectives to upper level management along with recommendations and possible future obstacles. o Research and vet technology companies to provide recommendations to upper management based on predetermined criteria. o Work directly with Lamar’s internal programmers and developers to execute dynamic campaigns for clients (i.e. triggering creative based on weather, traffic, vehicle type, consumer travel patterns).o Oversees all aspects of dynamic campaigns from start to finish including: invoices, contracts, programming, client relations, internal collaboration, data analysis, conflict resolution, strategic planning, problem solving. Show less -
Project Associate: Digital Innovation And Sales StrategyLamar Advertising Company Jan 2016 - Dec 2016Project Associate: Digital Innovation And Sales Strategyo Learn, discover, interpret, and understand client’s campaign ideas and desires o Participate and/or lead discussions with clients while making recommendations to best fit the client’s needso Manages client’s expectations for what Lamar can/cannot execute based on internal business rules o Communicate client’s campaign objectives to upper level management along with recommendations and possible future obstacles o Research and vet technology companies to provide recommendations… Show more o Learn, discover, interpret, and understand client’s campaign ideas and desires o Participate and/or lead discussions with clients while making recommendations to best fit the client’s needso Manages client’s expectations for what Lamar can/cannot execute based on internal business rules o Communicate client’s campaign objectives to upper level management along with recommendations and possible future obstacles o Research and vet technology companies to provide recommendations to upper management based on predetermined criteria including but not limited to: compliance with Lamar’s business integrity, innovative concept, back end functionality, ability to provide performance data, aligns with National Sales’ goals o Works directly with Lamar’s internal programmers and developers to execute dynamic campaigns for clients (i.e. triggering creative based on weather, traffic, vehicle type, consumer travel patterns)o Oversees all aspects of innovative and dynamic campaigns from start to finish including: invoices, contracts, programming, client relations, internal collaboration, data analysis, conflict resolution, strategic planning, problem solvingo Remains well educated on new technologies within the industry: Mobile Ad Serving, Geo-fencing/Geo-targeting, mTAGs/NFC/QR, Vehicle Recognition, Geo-temporal Ad Serving, etc. o Projects use of future technologies and/or capabilities potential client use Show less -
National Sales Associate: Digital Innovation And Sales StrategyLamar Advertising Company Jan 2015 - Jan 2016Baton Rouge, Louisiana Areao Assist Director of Innovation and Digital Strategy and National Sales Account Executives with all sales support requestso Compile, analyze, organize, and rationalize all proposal assets while consolidating details and data into digestible media plans for nationally recognized agencies and direct contact clients o Interpret, conceptualize, and breakdown market data based on marketing research principles including but not limited to: Eyes On Impressions, Total Rating Points, Visibility… Show more o Assist Director of Innovation and Digital Strategy and National Sales Account Executives with all sales support requestso Compile, analyze, organize, and rationalize all proposal assets while consolidating details and data into digestible media plans for nationally recognized agencies and direct contact clients o Interpret, conceptualize, and breakdown market data based on marketing research principles including but not limited to: Eyes On Impressions, Total Rating Points, Visibility Index, TAB Out of Home rating information, etc. o Analyze internal processes to make knowledgeable recommendations to upper management for execution strategies, client relations, improvements on tools and/or technologies needed, etc. o Participate in client meetings and discussions revolving around innovative and dynamic campaign concepts while making suggestions and recommendations on the media plan and functionality of the OOH campaign o Assist the Directior of Innovation and Digital Sales in preparations for client meetings and discussions o Performs day to day clerical tasks required similar to those of the National Digital Coordinator role Show less -
National Digital CoordinatorLamar Advertising Jul 2012 - Jan 2015o Receive and analyze requests for proposals from National/Regional Agencies/Advertisers o Gather and organize National Digital proposals while negotiating rates when necessary o Manages all National Digital execution of campaigns including but not limited to: material tracking, scheduling, post buy analysiso Oversee any service issues during the course of the campaign while communicating intensively with the agencies/advertisers o Assist National Sales Representatives, Digital… Show more o Receive and analyze requests for proposals from National/Regional Agencies/Advertisers o Gather and organize National Digital proposals while negotiating rates when necessary o Manages all National Digital execution of campaigns including but not limited to: material tracking, scheduling, post buy analysiso Oversee any service issues during the course of the campaign while communicating intensively with the agencies/advertisers o Assist National Sales Representatives, Digital OOH Strategist, and Local Digital OOH Strategist with any and all digital supporto Works efficiently in a deadline driven environment as well as accommodates all last minute campaign changes requested o Participates in weekly brainstorming meetings discussing new ideas and concepts for potential and existing agencies/advertisers Show less -
Business CoordinatorExerfit Family Fitness Aug 2010 - Jul 2012o Remained highly involved in all Front Desk operationso Supervised Front Desk Attendants o Scheduling athletic events and assisting in event management for events including but not limited to: volleyball tournaments, wresting tournaments, basketball clinics, and Exerfit’s Annual Duathlon o Creating financial and inventory reports to submit to upper level management as often as needed o Simplified large amounts of data for management to review and make decisions with regarding… Show more o Remained highly involved in all Front Desk operationso Supervised Front Desk Attendants o Scheduling athletic events and assisting in event management for events including but not limited to: volleyball tournaments, wresting tournaments, basketball clinics, and Exerfit’s Annual Duathlon o Creating financial and inventory reports to submit to upper level management as often as needed o Simplified large amounts of data for management to review and make decisions with regarding staffing, budgeting, etc. o Promoted company’s name and services in children’s fairs and on site promotions including but not limited to: the annual Boo at the Zoo event, Healthy Kids Expo, Baton Rouge Parents Cover Kids Event and Birthday Basho Responsible for all monetary transactions and contractso Maintained, assisted, and provided labor for two consecutive summer camps, held at this facility Show less
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Marketing And Seo SpecialistRemax Real Estate Group Feb 2012 - May 2012Baton Rouge, Louisiana Areao Develop, analyze, and update multiple social media accounts: Twitter, Facebook, and LinkedIno Utilizing social media software to increase web traffic: TweetAdder3o Schedule postings to multiple social media accounts via social media management dashboard: HootSuiteo Create and update Search Engine Optimization pages o Perform administrative office duties
Amy Cox Education Details
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Marketing
Frequently Asked Questions about Amy Cox
What company does Amy Cox work for?
Amy Cox works for Cisco
What is Amy Cox's role at the current company?
Amy Cox's current role is Leader, Global Partner Activation.
What schools did Amy Cox attend?
Amy Cox attended Louisiana State University.
Who are Amy Cox's colleagues?
Amy Cox's colleagues are Sean Kirkendall, 동준이, James Michael, Lê Thành, Derek Strong, Andre Cassino, Alejandro Avila Picado.
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