Serve as the chief marketing officer for a four-hospital community health system in coastal South Carolina. A member of the senior leadership team with responsibility for marketing and communications, government relations, community relations and referral relations. Lead an in-house team that has been recognized with hundreds of regional and national awards. A frequent speaker at industry conferences.

Provided senior leadership for the marketing and communications function of a national, publicly traded healthcare company with annual revenues of $635 million. Led the development and execution of the company’s annual strategic marketing and communications plan. Provided brand management for a national corporate brand and more than 200 local agency brands. Formulated and carried out marketing and communications initiatives to support business development, employee communications, community relations and market development. Crafted executive communications, including speeches and board presentations. Led the company’s media relations and social media initiatives. Prepared required financial communications and the company annual report. Directed the company’s corporate social responsibility initiatives.

Directed strategic and creative development and implementation of all marketing communications activities of an eight-hospital health system, including brand management through advertising, national and local media relations, public affairs, internal communications, social media and other public communications. Prepared executive communications such as speeches and board communication. Oversaw the health system’s corporate social responsibility initiatives, including community benefit reporting and cause marketing. Supervised the marketing communications staff and managed agency partners. Developed annual strategic marketing communications plans and budgets. Measured and evaluated marketing communications ROI.