Amy Dilts Email & Phone Number

Fort Worth, Texas, Us

Executed Omnichannel initiatives, joint promotions, and product launches with ThinkGeek.com, brick-and-mortar ThinkGeek stores, and the parent company; GameStop. Served as product owner for the ThinkGeek.com customer experience. Drove cross-departmental projects and promotions. Managed, communicated, and built consensus around promotion schedules and timelines. Optimized product sell-through using analytics and best practices for site merchandising.• Managed digital content and product life cycle to ensure customer-friendly page display while increasing search engine optimization (SEO) for a catalog of about 3,000 active products and 2,500 new products annually.• Coordinated with Marketing, Creative, User Experience (UX), Engineering, Inventory, Customer Service, and Operations teams to launch company-wide initiatives and promotional plans (gift centers, changes to international shipping, etc.).• Crafted and implemented site-wide promotions such as gift with purchase, free shipping, daily deals, and merchandising opportunities (Mother’s Day, Pi Day, IP branded events, etc.).

Directed online product merchandising and shopping experience for the ThinkGeek e-commerce site (desktop, mobile, and app), producing revenue of more than $100M. Managed consumer-facing elements including product pages, promotions, gift centers, messaging, and A/B testing to maximize conversion and revenue.• Executed a pre-order launch with one week's notice for a collection of products to time with E3 (Electronic Entertainment Expo) generating over $600K in pre-orders within the first three months.• Re-categorized and maintained data integrity for products affected by large annual taxonomy updates for a customer-focused website supporting buyer strategy and catalog growth.• Launched, maintained, and updated digital content for products and pages while adhering to best practices.

Led a team of 8 photography, digital graphics, and copywriting professionals, including 2 freelancers, in creating content assets for the company’s e-commerce site, catalogs, and packaging. Maintained schedules and production timelines and ensured compliance with project budgets. Prioritized projects and managed project backlog. • Scheduled photo shoots and established production timelines to meet marketing and promotion schedules.• Sustained a high-volume cadence of 40-55 quick-turnaround projects per week.

Silver Spring, Md, Us

Managed production and prioritized workflow of print content in a fast-paced, deadline-driven environment. Copyedited and fact-checked print and digital layouts and presentation materials. Obtained product estimates from vendors and reconciled invoices against contract pricing. Curated images for PR, marketing, and product packaging. Created graphics and digital product art for print and web ads, stickers, product mockups, and display headers for such vendors as Amazon, Netflix, YouTube, Comcast, Hulu, and iTunes. Administered product listings and supplied metadata and assets for Amazon Marketplace. • Facilitated launch of Acorn TV, a subscription streaming service featuring British programming, with copyediting and asset creation.• Managed product listings on the company wholesale site and on Amazon Marketplace. • Created, edited, and sent marketing emails using HTML, Adobe Dreamweaver, and CoolerEmail. • Instituted a new archive solution, in collaboration with IT, for digital images and assets.• Increased employee professional development by mentoring junior staff in learning production processes and software such as Photoshop.

Silver Spring, Md, Us

Supported the production of print materials, prepared and submitted disc label artwork and other elements to DVD manufacturers, and reviewed and authorized final approvals of product packaging digital proofs. Coordinated internal review of print material edits and organized final print files.• Instituted a new workflow for designers that improved productivity and efficiency and drove significant company savings of $10K per year.• Protected intellectual property by archiving digital images, final print files, and product samples.

Managed a staff of 10 in all sales, operations, and visual merchandising of a store grossing more than $830K in annual revenue. Worked directly with vendors to control inventory, fill in popular styles, and negotiate returns.• Established a standard employee counseling system later adopted by all company-owned stores.• Improved employee success, including smoother onboarding and reduced attrition, by revising and reformatting company handbook and training manual.