Working with Hm's executive team, drive brand, creative and content strategy that leads to business results in-store and across all marketing channels.

Set and implement content strategy for the National Pork Board’s external communication initiatives. Oversee strategy for, and implementation of, a consistent tone, voice and approach to content shared with all external audiences. Develop annual content development and distribution strategies by audience in collaboration with cross-functional teams in support of organizational objectives.Lead a team of content creators, channel managers and creatives who are responsible for planning… Show more Set and implement content strategy for the National Pork Board’s external communication initiatives. Oversee strategy for, and implementation of, a consistent tone, voice and approach to content shared with all external audiences. Develop annual content development and distribution strategies by audience in collaboration with cross-functional teams in support of organizational objectives.Lead a team of content creators, channel managers and creatives who are responsible for planning, developing, distributing and measuring content about pork and our industry across owned channels (digital and traditional) to a diverse mix of audiences. Show less

Providing strategic digital communications counsel across the organization, I work as part of a team with expertise in content development, content management, information architecture, search engine optimization, distribution, inbound marketing, copywriting, conversion, social media and analytics. I am responsible for communicating strategy, plans, processes and progress to colleagues, senior leadership and board members.

Managed domestic brand website, including all content and functional updates and analytics reporting. Developed content strategy for marketing promotions and foundational business objectives. Planned, wrote and edited content for social media and newsletters. Regularly presented digital updates and trends to stakeholders. Provided training and support for association websites.

Plan and execute practice, games and other development opportunities for competitive teams.

Planned, wrote, edited and designed internal and external communications. Managed all media relations. Developed and maintained website content and social media channels. Represented ChildServe at various community events.Assisted in the planning of three major organizational events.

Managed, wrote, edited, solicited materials for, developed schedules and prepared for print an award-winning quarterly magazine. Wrote news releases and organized public relations support for community activities. Coordinated special events for external audiences. Maintained website and social media. Developed external information brochures, newsletters and print advertising.