I'm passionate about telling a story through consumer research. As VP of Market Research I'm consistently working on an extensive and diverse slate of film projects. By summarizing and contextualizing data, I work cross-divisionally to integrate and maximize each film's marketing campaign. I enjoy contributing to strategic insights as well as identifying targeted opportunities and potential threats. Research is also an important part of the production phase and through the use of recruited audience screenings, I've seen first hand how playability is affected when quality research is utilized - which has led me to become quite passionate about this process. While research is a passion, collaborating with various business units and understanding each individual campaign on a holistic level is what I truly enjoy.