Amy Scherer, Mba Email & Phone Number

Remote

Virginia, United States

Greater Seattle Area

Greater San Diego Area

• Manages team of Product Managers, Product Designers and Graphics Designers (four associates) responsible for Product Management, Design & Training for all products within company portfolio.
• Product lifecycle management encompassing strategic pricing positioning, future product enhancements, obsolescence, establishing KPI’s & reporting for product sales, margins and key trends.
• Development of multi-year product category strategies including market positioning, competitor analysis & full feature & pricing strategies.
• Administrator and key contributor to Speakman’s strategic multi-year product roadmap.
• Responsible for the management of all warranties, trademarks and patents for products.
• Development & management of Market Research firms & projects.

Greater San Diego Area

• Drives overall product vision, strategy and mix for commercial brass & emergency equipment product lines including OEM products.
• In conjunction with sales & marketing teams developing and maintaining a 1, 3 & 5 year strategic product plan, which enhances Speakman’s brand & competitive position.
• Develops idea submissions for new products, product licensing, and continuous improvement projects working closely with Engineering and the cross-functional approval team to guide products through the stage gate.
• Creates full go-to-market strategic product plans for all new products.
• Responsible for the management of all warranties, trademarks and patents for products within the commercial brass & emergency equipment lines.
• Product lifecycle management encompassing strategic pricing positioning, future product enhancements, obsolescence, establishing KPI’s & reporting for product sales, margins and key trends.

New Castle, DE

• Manages the Operational Engineering and Project Management staff (seven associates), providing direction on the daily activities of the department as well as strategic leadership for the long-term projects/directives.
• Responsible for improvements and technical support of existing products, including completion of projects resulting in an annual cost savings of $75-100,000 annually.
• Project Manager for high profile custom products hospitality projects.
• Maintains & understands all applicable ISO Standards and Procedures related to the Operational Engineering Department. Making suggestions for improvement, developing processed to improve department efficiencies and.
• Recruits, trains and supervises an adequate force of technicians, engineers & project management staff while maintaining high morale & efficiency within the department.
• Contributor to corporate cross-functional initiatives such as inventory planning, product certification/listings, re-branding & re-development of company website.

New Castle, DE

• Project manager for resourcing projects, which resulted in $1.5M in operational savings on an annual basis
• Responsible for the management of new product development projects including communication between cross-functional departments within the organization
• Developed processes to streamline & increase visibility for new products, resulting in higher efficiency
• Contributed to the strategic planning of company product lines through competitive market analysis, attending trade shows and visiting with sales representatives and customers
• Managed relationships with global manufacturing vendors
• Reviewed company product lines for health and gap analysis to determine new products to support sales initiative and customer needs

New Castle, DE

• New product introductions & planning including market research
• Development of product training for employees, sales force & customers
• Maintenance & distribution of product data for Speakmancompany.com & customers
• Press release writing
• Website maintenance & planning

New Castle, DE

• Marketing campaign coordination
• Database management
• Product training document development for outside sales representatives
• Press release writing & distribution
• Website maintenance & planning

Easton, MD

• Coordinated promotions for several of the agency’s top clients
• Negotiated third party promotions, sponsorships and trade deals to enhance client media plans
• Produced extensive recap presentations of client advertising
• Sales for client event programs
• Liaison between the media & media buyers for our clients

Master Of Business Administration (M.B.A.), Business Administration

Project Management Certificate, Project Management

Expected Completion: December 2013

Bachelor’S Degree, Communications/Rhetoric & Anthropology

Activities and Societies: Sigma Alpha Lambda Leadership & Honors Organization, 2005 National Society of Collegiate Scholars, 2005 Golden.