Amy Westfall Email & Phone Number

Coppell, TX, US

Richardson, TX, US

• Senior Product Marketing Manager, Controls & IAQ. Leading the commercializationactivities with the Residential Sales and Marketing teams for the Controls & Indoor Air Quality product line. [Lennox branded thermostats.
• Spearheads product marketing initiatives and go-to-market (GTM) strategies for Indoor Air Quality (IAQ) and Controls businesses, driving revenue growth for a combined total of $168M.
• Actively represents the Voice of the Customer during the discovery and requirements phases of new product introductions.
• Serves as a brand advocate, enhancing brand awareness and ensuring a positive customer experience.
• Leads communication and product training initiatives for the dealer network to support field sales efforts.
• Monitors and analyzes the financial performance of product categories, driving product PIPO (Phase in Phase Out) and optimization actions during new product launches and SKU optimization efforts.

www.a29photography.comOwner and Photographer of families, sports/motorsports, and weddings.Responsible for all Digital media and branding for Super B Racing, an amateur sports team.Sell sponsorship/marketing partnership opportunities with the Super B Racing team.Create sponsorship packages for Super B Racing and other customers.Karting racing photographer.

Irving, Texas, US

• Danco is a subsidiary of NCH Corporation, leading innovation through cleaning water, conserving energy, and delivering maintenance solutions since 1919.Innovative and results-oriented professional with expertise in.
• Defines the product vision and inspires cross-functional leaders to achieve revenue and customer satisfaction goals while supporting the company’s overall strategy.
• Strategic product innovation leader for all chemical products under the Liquid Rhyno Brand. Brand leader and storyteller, utilizing the strength of cross-functional teams to define and seamlessly execute branding.
• Led successful launch of Liquid Rhyno drain care chemical line
• Composed 3 to 5-year product roadmaps that are incremental, scale, and profitable, limiting the need for buybacks
• Developed innovative on-trend matte black 10-SKU product line for consumers to repair and refresh their existing fixtures

Plano, Texas, US

-Consistently surpassed the Product Development Adoption rate KPI each season by seamlessly integrating with merchandising teams at every stage of the process and meticulously designing products to fit within fixtures-Led vendor relationships to seamlessly integrate products from external markets with our private label offerings, strategically ensuring.

Charlotte, North Carolina, US

• Established a vertically integrated line of Denim bottoms and Dressy bottoms.
• Designed new button and rivet for new denim launch for Fall 2016 which led to the complete rebranding of the Cato logo in Fall of 2016.
• Streamlined Denim fit, fabric, and outlook starting Fall 2016
• Established full Denim Wash Library
• Partnered with an outside wash house to design unique washes that were owned and formulated for Cato-established fabrics.
• Streamlined fit, fabric, and outlook of all Dressy Bottoms starting Fall 2016

New Albany, Ohio, US

• Led Denim and Casual Separates team product strategy through wash development, fabric strategy, and innovative & creative details, meeting EBITDA growth each season.
• Partnered cross-functionally on Merchandising strategy by designing to fixtures, eliminating excess product and fixture constraints.
• Aligned product innovations to seasonal plans and influenced merchandising decisions ahead of development to avoid over and excess development, saving sample costs.Casual woven tops, Casual Bottoms, Skirts, Jackets.