Amy Westfall Email & Phone Number

Coppell, Tx, Us

Richardson, Tx, Us

Senior Product Marketing Manager, Controls & IAQ. Leading the commercializationactivities with the Residential Sales and Marketing teams for the Controls & Indoor Air Quality product line. [Lennox branded thermostats, zoning equipment, air purifiers, and humidity control equipment and ventilation products] • Spearheads product marketing initiatives and go-to-market (GTM) strategies for Indoor Air Quality (IAQ) and Controls businesses, driving revenue growth for a combined total of $168M. • Actively represents the Voice of the Customer during the discovery and requirements phases of new product introductions. • Serves as a brand advocate, enhancing brand awareness and ensuring a positive customer experience. • Leads communication and product training initiatives for the dealer network to support field sales efforts. • Monitors and analyzes the financial performance of product categories, driving product PIPO (Phase in Phase Out) and optimization actions during new product launches and SKU optimization efforts. • Develops and implements programs to meet annual business objectives collaborating with cross-functional partners across the organization.

www.a29photography.comOwner and Photographer of families, sports/motorsports, and weddings.Responsible for all Digital media and branding for Super B Racing, an amateur sports team.Sell sponsorship/marketing partnership opportunities with the Super B Racing team.Create sponsorship packages for Super B Racing and other customers.Karting racing photographer around North Texas.Graphic design for various freelance needs.

Irving, Texas, Us

Danco is a subsidiary of NCH Corporation, leading innovation through cleaning water, conserving energy, and delivering maintenance solutions since 1919.Innovative and results-oriented professional with expertise in data-driven decisions, developing new products, solutions for various industries, and SKU consolidation. Responsible for the CPG product planning, P&L management, marketing, and execution throughout the Product Lifecycle. Identifies and leads Business growth opportunities, potential M&A deals, and product partnerships when applicable.2021, 2023, 2024 Vision Award Nominee•Defines the product vision and inspires cross-functional leaders to achieve revenue and customer satisfaction goals while supporting the company’s overall strategy.• Strategic product innovation leader for all chemical products under the Liquid Rhyno Brand. Brand leader and storyteller, utilizing the strength of cross-functional teams to define and seamlessly execute branding through all customer channels and POS outlets. • Led successful launch of Liquid Rhyno drain care chemical line • Composed 3 to 5-year product roadmaps that are incremental, scale, and profitable, limiting the need for buybacks • Developed innovative on-trend matte black 10-SKU product line for consumers to repair and refresh their existing fixtures • Drove development and completion of inventive Bucket Dustpan product launch, leading to a 2023 Pro Tool Innovation Award win• Partner to National Account Management leaders, creating compelling product stories through brand messaging, packaging, data, and overall product vision for B2B meetings.Product Focus: Chemical/Liquid Rhyno BrandPreviously focused categories: Toilet Innovation, Tub/Shower Innovation and Repair, Faucet Repair, Tubular Drain, HVAC, Valves and Fittings, Danco Brand

Plano, Texas, Us

-Consistently surpassed the Product Development Adoption rate KPI each season by seamlessly integrating with merchandising teams at every stage of the process and meticulously designing products to fit within fixtures-Led vendor relationships to seamlessly integrate products from external markets with our private label offerings, strategically ensuring avoidance of duplication. Private Label Product Leader Arizona Juniors Denim, Bottoms and jacketsPrivate Label Tops strategy & development-St. John’s Bay Woven tops and jackets Missy, Plus, PetitePrivate Label Strategy-Plus Size Topsa.n.a. And Worthington Knit and woven tops

Charlotte, North Carolina, Us

Established a vertically integrated line of Denim bottoms and Dressy bottoms.• Designed new button and rivet for new denim launch for Fall 2016 which led to the complete rebranding of the Cato logo in Fall of 2016.• Streamlined Denim fit, fabric, and outlook starting Fall 2016• Established full Denim Wash Library • Partnered with an outside wash house to design unique washes that were owned and formulated for Cato-established fabrics.• Streamlined fit, fabric, and outlook of all Dressy Bottoms starting Fall 2016• Led In-store merchandising initiatives that showcased new Denim Bottom fit and wash strategy for the end-consumer. Aligned store vision with e-commerce store-front to ensure synergy for the end-consumer.•Worked on process mapping for the updated company development process and RACI documents

New Albany, Ohio, Us

• Led Denim and Casual Separates team product strategy through wash development, fabric strategy, and innovative & creative details, meeting EBITDA growth each season.• Partnered cross-functionally on Merchandising strategy by designing to fixtures, eliminating excess product and fixture constraints.• Aligned product innovations to seasonal plans and influenced merchandising decisions ahead of development to avoid over and excess development, saving sample costs.Casual woven tops, Casual Bottoms, Skirts, Jackets, and DenimKnits and WovensWashed and Unwashed