Amy Kaplan Email & Phone Number

Parsippany, NJ

• Manage software product life cycle for features that facilitate HR and compliance capabilities
• Define the product roadmap based on customer feedback, business value and user research
• Convey requirements and priorities to scrum teams, ensuring delivery of sprint and release goals
• Articulate value proposition to stakeholders and customers via product demos, videos, and webinars
• Collaborate with marketing, sales, and service on launch activities and ongoing market-facing support

Parsippany, NJ

• Wrote user stories and acceptance criteria to identify product features and user experience design
• Oversaw product backlog by evaluating business priorities and technical requirements

• Managed P&L for $15 million portfolio of digital advertising products on Lawyers.com
• Successfully launched multiple products, exceeding sales goals by 15%
• Evaluated product pricing relative to competition and value delivered; analyzed customer ROI
• Implemented market research project to gain insights into customer needs and new opportunities

• Led creation and launch of B2C website to pilot pay-per-lead advertising; achieved $350,000 revenue
• Defined business requirements and vision for website prototype design and functionality
• Partnered with legal to draft terms and negotiate partnership contract with third-party vendor
• Guided pricing and sales compensation plan, working with finance and sales operations
• Developed sales training and determined revenue targets, sales motion and incentives

• Supervised paid search marketing with third-party agency, optimizing keywords and conversion rates
• Increased Lawyers.com website visitors by 30% over three years
• Established new partnerships with publishers and agencies, negotiated contract terms, oversaw campaign implementation, tracked and analyzed traffic growth, and reported results
• Managed product marketing, including direct marketing for lead generation

• Coordinated print advertising with a $1 million budget; securing ad space in legal trade publications

• Supported desktop publishing for the Martindale-Hubbell Law Directory and prepared professional listings for martindale.com, including copy editing, formatting, layout design and proofreading

• Guided peer review process with oncology specialists to compile original research for publication in “Cancer”, one of the oldest peer-reviewed journals in oncology

• Managed lifecycle book buying from major national publishers, negotiating discounts with sales representatives, analyzing sales forecasts, evaluating sales results, and controlling inventory levels

• Maintained currency and accuracy of serial publications database

Mba, Marketing

Ba, English