Amy Kaplan Email & Phone Number

Parsippany, Nj

• Manage software product life cycle for features that facilitate HR and compliance capabilities• Define the product roadmap based on customer feedback, business value and user research • Convey requirements and priorities to scrum teams, ensuring delivery of sprint and release goals• Articulate value proposition to stakeholders and customers via product demos, videos, and webinars• Collaborate with marketing, sales, and service on launch activities and ongoing market-facing support

Parsippany, Nj

• Wrote user stories and acceptance criteria to identify product features and user experience design• Oversaw product backlog by evaluating business priorities and technical requirements

• Managed P&L for $15 million portfolio of digital advertising products on Lawyers.com• Successfully launched multiple products, exceeding sales goals by 15%• Evaluated product pricing relative to competition and value delivered; analyzed customer ROI • Implemented market research project to gain insights into customer needs and new opportunities

• Led creation and launch of B2C website to pilot pay-per-lead advertising; achieved $350,000 revenue• Defined business requirements and vision for website prototype design and functionality• Partnered with legal to draft terms and negotiate partnership contract with third-party vendor• Guided pricing and sales compensation plan, working with finance and sales operations• Developed sales training and determined revenue targets, sales motion and incentives

• Supervised paid search marketing with third-party agency, optimizing keywords and conversion rates• Increased Lawyers.com website visitors by 30% over three years• Established new partnerships with publishers and agencies, negotiated contract terms, oversaw campaign implementation, tracked and analyzed traffic growth, and reported results• Managed product marketing, including direct marketing for lead generation

• Coordinated print advertising with a $1 million budget; securing ad space in legal trade publications

• Supported desktop publishing for the Martindale-Hubbell Law Directory and prepared professional listings for martindale.com, including copy editing, formatting, layout design and proofreading

• Guided peer review process with oncology specialists to compile original research for publication in “Cancer”, one of the oldest peer-reviewed journals in oncology

• Managed lifecycle book buying from major national publishers, negotiating discounts with sales representatives, analyzing sales forecasts, evaluating sales results, and controlling inventory levels

• Maintained currency and accuracy of serial publications database

Mba, Marketing

Ba, English