Amy Kaplan Email & Phone Number

Marietta, Ga, Us

Marietta, Ga

Experienced freelance account manager and recruiter with a proven success record. Specializing in managing pharma/healthcare accounts and identifying top-tier candidates across various industries.

Scout Health is a full service talent acquisition firm offering career coaching, resume writing and LinkedIn profile updates to catch the attention of potential employers. We specialize in Pharma Advertising (HCP & DTC), Medical Communications (Promotional MedEd, CME, Medical Affairs, Managed Markets), and Healthcare PR. Our talent ranges from HR, Project Management, Medical/Scientific, Account, Creative (Art/Copy), Strategists, GM’s, Operations, and Presidents. #ScoutHealth #PeopleOverResumes

• Responsible for overseeing Pfizer’s www.GetHealthyStayHealthy.com (GHSH) and Pfizerpro.com initiatives• Includes working with Medical Editor-in-Chief to ensure content, visuals, SEO, social language and editorial calendar are on target with Pfizer’s corporate unbranded strategy for GHSH• Supervise team of program managers, copywriter, art director and developers on GHSH• Maintains day-to-day client correspondence and on strategic and account related items for PfizerPro.com• Responsible for all digital properties and initiatives for Sanofi (Multaq), including Tablet PC detail aids and digital convention materials (plasma panels, iPad APPS, etc)• Serve as digital liaison between Razorfish Healthware and Medicus LifeBrands on all Sanofi projects

• Experience marketing in APL and AML leukemia • Led pre-launch initiatives for AML therapy including; messaging, branding, logo development; and market research• Provided clients with unsolicited team-generated ideas for improving business and driving strategic direction • Led the development and presentation of 2010 Business Brand Plan including strategy, objectives, and tactics • Supervised account team and oversees that strategic and marketing direction is followed by creative team• Attends and helps evaluate market research results

• Experience in the following categories: oncology and cord blood banking• Supervised multiple re-branding of Arimidex and Faslodex for AstraZeneca, including revising positioning statements, key messages and artwork • Participated in new business pitch which awarded agency a new therapeutic category (cord blood banking)• Oversaw creation of content and creative materials for the ViaCord national sales meetings• Worked seamlessly with Brand to ensure that strategic and marketing objectives are met• Oversaw development of client tactical plans for professional promotion and sales training• Supervised Senior Account Executive and Traffic Coordinator • Oversaw client workplan , budgeting, and monthly billing • Led the development of creative briefs and estimates• Worked in conjunction with creative team by evaluating creative product against strategic direction, and provides constructive feedback• Attended market research, conventions and photoshoots

New York, Ny

• Planned 2003 Endo Pharmaceuticals Speaker Reunion Meeting for key speakers; tasks included site selection, contract negotiation, on-site logistics, F&B menus, signage, agenda, AV requirements, travel and reconciliations• Managed and coordinated nationwide Lidoderm Dinner Meeting and Teleconference Programs • Updated and sent weekly Hot Sheet every Friday with outstanding issues related to dinner meetings• Generated, maintained and distributed the Lidoderm status report on a daily basis: 2003 fiscal year – 385 meetings planned and implemented

Bachelor Of Arts (B.A.), Print Journalism

Education record