Developing and executing the marketing strategy for the Group, for the company’s target sectors. Selected Accomplishments• Launched a new Group website that consolidated three individual website into one• Supported strategies to introduce and communicate the new strategy of the Group• Lead the internal communications and support the development of a new intranet• Introduced and released the marketing process for the business• Introduced new ways of working and tolls into the Marketing Team (e.g. Team Planner, Monsido)• Supported the introduction of HubSpot into the business, leading the Marketing adoptionSkills and Day to Day tasks include: • Channel management and development (Website, Social Media and Intranet)• Creation of campaign strategies• Creation and dissemination of messaging for internal and external audiences • Managing the Group Marketing Team• Implementing the Group Brand working closely with the Brand Manager• Data analytics and reporting• Process owner for the marketing function • Marketing budget management • SEO • Organic and Paid Marketing techniques exploredPennant’s website is www.pennantplc.com

Working collaboratively with communicators across the Group to enhance corporate reputation across multiple channels, which includes external campaigns, channel evolution (website, LinkedIn) and corporate and financial reporting. Selected Accomplishments:• Supported implementation of a Group social media scheduling tool• Aided with proofing and verification of corporate and financial reporting • Supported the launch of a new internal awards programme• Grew the LinkedIn following by over 4,000 Skills and Day to Day tasks include: • Digital Communications - LinkedIn and website content development to share key messages• Support Corporate and Financial reporting activities • Internal Communications - work with the wider team to develop and support campaigns • Capability Projects - help develop team processes and toolsThe Spirax-Sarco Engineering website can be viewed here: https://www.spiraxsarcoengineering.com/ Spirax‐Sarco Engineering plc is a thermal energy management and niche pumping specialist.It comprises three world‐leading Businesses. It is a FTSE 100 company, with a global reach.

Provide & create marketing material, whilst collaborating & support overseas Group marketing requirements. Liaise on a 1:1 basis with the Group’s in-house graphic designer to produce eye-catching, on brand digital & traditional content.Selected Accomplishments: • Produced a business marketing plan • Implement the timeline to create (& re-vamp) product specific brochures for print and digital• Create campaign timelines for new product launches• Produce website announcements, social media posts and internal comms• Develop video scripts and organise for product videos • Develop & monitor engaging digital content to build social media audiences, including announcements for events, product facts & incorporation of key industry dates.• Lead the CSR Policy • Organise company charity events and internal awards. Skills and Day to Day tasks include: • Creating social media content• Sourcing images and information from people• Content creation and writing up articles for internal and external use • Organise and help create storyboards for product videos• Produce and organise sales material updates• Input into the marketing plan • Event Support• Branding Support• Market Research as required • General business supportThe Pennant website can be viewed here: www.pennantplc.comPennant International Limited operates worldwide, with offices in Europe, North America and Australasia. The Group exports its range of technical training solutions around the world to train the next generation of engineers in defence and regulated civilian sectors. Products and services include electrical and mechanical trainers, E-learning, Virtual Reality, Emulation, interactive Technical Documentation and Media Services and many more related skills and products.

Writing and producing all social media posts & utilising statistics and analytical data to improve performance of future posts & make informed scheduling decisions. Selected Accomplishments: • Successfully achieving the predicted target audience of followers by the end of the first 3 months (Facebook/ Instagram from 0 to 420 followers), by driving growth on the pages organically, to save expenditure on paid social platforms. • Personally, undertaking market research of competitor platforms to increase knowledge of trends in the marketing, without the need to pay external agencies to carry this out.• Edited & sourced imagery to create eye-catching, innovative, cornerstone content, to drive customer engagement.Experience and day to day tasks include:• Creating social media platforms• creating content for social posts• posting across all social media platforms.• gaining followers and making the business name visible to a wider audience.

Spent time writing press releases for numerous clients to target to national newspapers, magazines & websites, to promote the latest company news and increase exposure and reach about specific holidays. Worked closely with other account managers to brainstorm innovative & exciting campaigns.Selected Accomplishments: • Organising press trips for journalists, to ensure the trip was relevant to our client’s business objectives, as well as build on networking techniques, to create new opportunities.• Copywriting press releases & website content to fulfill both client and journalist requests, as well as being informative, interesting & improving SEO where possible.• Monitoring & recording external coverage to show success of campaigns and reach, as well as developing branded, presentation of coverage for clients.Skills and Day to Day tasks include: • Responding to media requests providing information, client suggestions and prices• Writing press releases and targeting them to key media outlets • Copywriting• Organising press trips for journalists • Monitoring coverage and sending to clients with key metrics• Creating social media content, scheduling and posting • Working on campaign ideas, thinking creatively and identifying possible brand partnershipsPR consultant at Travel Tonic (which was formerly branded Fiona Reece Public Relations until October 2018). Travel Tonic is an innovative, independent PR and digital communications agency specialising in luxury travel, lifestyle, adventure and well being. Examples of client experience include i-escape.com, Best at Travel, Hike Caribbean, Glamping, and Discover Carmarthenshire. The Travel Tonic website can be viewed here: www.traveltonic.co.uk

Working as part of team and carrying out administration duties. Handling queries, selling products from the Student's Union shop and dealing with any other last minuet tasks that are required.

Summer Work at H&M:Supporting customers with queries linked to products, working in a team, quick and efficient on the tills and understanding the store layout to find the necessary products. Summer Contract at Restaurant (May 2017 to August 2017): Monitoring and creating content for all social media platforms. Encouraging interactivity where possible. Scheduling post to the key social platforms to ensure continuous presence online. Running competitions and monitoring customer responses and queries. Working with other individuals to gain necessary visual content to support posts.

Hired to carry out 6 months in the Product Marketing team for the UK division (Mira Showers), followed by 6 months in the Marketing team with the UK based team for the premium products of the Kohler brand. Effectively writing marketing briefs for the design department, carry-out and understand the finding of competitor trends to make informed decisions, effectively time manage the product change process to ensure correct content updates happen. Selected Accomplishments: - Successfully identifying & achieving the launch of a new product range. Through communicating with global teams to obtain information on product regulation and stocks, undertaking Sales Analysis to provide insight into consumer demand, to predict, retail outlets to sell & demand for the correct product. - Undertaking & making recommendations of how improving business efficiency by modifying and changing packaging. Extensive research & analysis carried out in Excel to undertake all packaging measurements, to lead to a standard size to suit multiple products, to benefit from cost savings through economies of scale. - Creating, proof-reading & scheduling Facebook posts to achieve the targeted interactions. Additionally, carrying out social media analysis of our own channels to utilise areas for improvement. I have been involved in a number of the following tasks: Competitor Research, Marketing Briefs, Social Media, Sales Analysis, Launching New Products, Using Internal Processes, SAP, Creating Bubble Maps and Continuums, Market Research and Analysis, Providing Information to Customers and Pricing.