Decisive, innovative executive with a real passion for leading teams and businesses through transformation. Deep knowledge of how to craft, execute and measure integrated marketing programs in support of revenue, brand, product, and customer goals. Significant change management and P&L experience across a variety of B2B, B2C, and dual-sided marketplace brands and industries – including generative AI, fintech and financial services, hr tech, data analytics software, and eCommerce.Specialties: business transformation, marketing strategy and execution, building high-performance teams, growth marketing, customer segmentation and lifecycle management, brand purpose and brand building, business strategy and strategic planning, product positioning and GTM, integrated and multichannel campaigns, community building, eCommerce P&L, partnership and M&A strategy, change management.