Amy Hubbell

Amy Hubbell Email and Phone Number

Director of Intelligence and The Brand Joy Lab @ PETERMAYER
New Orleans, LA, US
Amy Hubbell's Location
New Orleans, Louisiana, United States, United States
About Amy Hubbell

Deep management consulting and marketing agency experience. Devoted to harnessing data-driven and research-based insights to shape strategies that strengthen customer relationships. Focused on building brands and integrating digital and traditional interactions. I love to design and drive projects that enable brands to deliver marketing, sales and service experiences that are compelling to customers and profitable to clients.Specialties: Marketing and Customer Strategy, Customer Experience, Digital Marketing, Research, Analytics, Customer Insight, Customer Relationship Management, Brand Planning, Advertising, Management ConsultingIndustries: Financial Services (Banking & Wealth Management), Travel & Tourism, Telecommunications and moreBrands with which I've worked in various capacities:Travel & Tourism - Kennedy Space Center, The National World War II Museum, St. Augustine & Ponte Vedra Florida, Emerald Coast Florida, Coastal Mississippi, Arlington TexasFinancial Services - Hancock Whitney, Wells Fargo, Visa, Standard Chartered Bank Hong Kong, Union Bank of California, First Commerce Corporation (Acquired by Bank One, then Chase)Telecommunications - CenturyLink, Comcast, GlobalStarFood & Beverage - Grocery Outlet Bargain Market, Dixie Beer / Faubourg Brewing Company, SazeracHealthcare - Ochsner Health, East Jefferson General HospitalOther - Scott Equipment (construction/agricultural equipment), Mignon Faget (jewelry)

Amy Hubbell's Current Company Details
PETERMAYER

Petermayer

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Director of Intelligence and The Brand Joy Lab
New Orleans, LA, US
Website:
peteramayer.com
Employees:
98
Amy Hubbell Work Experience Details
  • Petermayer
    Director Of Intelligence And The Brand Joy Lab
    Petermayer
    New Orleans, La, Us
  • Petermayer
    Director Of Intelligence & The Brand Joy Lab
    Petermayer Feb 2024 - Present
    New Orleans, Louisiana, United States
    Designing, building and leading the Intelligence Center for the agency, an always-on Brand Joy Lab that develops, gathers and harvests insights around Joy and its impact in culture and on consumers and business results. We’re creating a system for identifying opportunities to optimize Joy within all the ways prospects and customers experience a brand, zeroing in on the most powerful means of elevating Joy, and building a system for measuring and monitoring Joy within categories, for prospects, clients and their competitors. In summary, we’re up to our eyeballs in Joy!
  • Self-Employed
    Freelance Strategy, Marketing, Research And Analytics Consultant
    Self-Employed Feb 2020 - Jun 2024
    New Orleans, Louisiana, United States
    For individual clients and agencies, I tackle challenges that demand specialized skills. Quick and easy scoping and kickoff, exceptionally high-quality insights and actionable results.
  • Petermayer
    Director Of Analytics, Search And Research
    Petermayer Jan 2015 - Jan 2020
    New Orleans, Louisiana, United States
    Built analytics, search and research capabilities, developing each as core competencies of the increasingly digitally-focused agency.
  • Petermayer
    Director Of Strategy
    Petermayer Oct 2011 - Dec 2014
    New Orleans, Louisiana, United States
    Led customer insight team that moved clients and colleagues to stronger, more compelling brand positioning and more effective marketing communications. Helped implement and integrate customer insight, research, testing and optimization efforts that constantly improved marketing effectiveness.
  • (Independent)
    Management Consultant
    (Independent) Jan 2006 - Sep 2011
    Provided management consulting, strategic planning, customer strategy, market analysis and CRM implementations. Position clients to drive profitable growth by - Identifying key challenges and opportunities and prioritizing the initiatives required, those that will deliver the most value to the client and its customers- Shaping customer strategies, designing & executing profitable marketing, sales and service programs- Leading CRM implementations that align people, processes and technologies with customer and company strategies
  • Accenture
    Senior Manager
    Accenture May 2000 - Jan 2006
    San Francisco, California, United States
    Senior Manager in CRM and Strategy practices. Provided consultation to major financial services clients on customer strategy, marketing/sales/service and customer insight. Created and implemented customer relationship development strategies for leading global businesses including Visa and Wells Fargo. Worked with clients and project teams to increase the value of both business-to-consumer and business-to-business relationships.
  • First Commerce Corporation
    Vice President, Customer Analytics & Database Marketing
    First Commerce Corporation Jan 1993 - Aug 1998
    Developed a customer insight program and team that:-Pioneered AI, predictive modeling, segmentation, lifetime value and best-next-product applications for bank marketing -Garnered industry-wide acclaim for innovations in insight-driven marketing-Was credited by investment analysts as a key driver of the bank’s record-setting acquisition price-Expanded customer analytics efforts beyond marketing applications to drive management decisions across the organization-Increased the organization's customer focus and the value of client relationships, generating significant media and analyst attention for the bank-Developed strategies to increase the bank's profitability, and tactical approaches for executing those strategies

Amy Hubbell Skills

Strategy Customer Insight Crm Marketing Strategy Marketing Research Marketing Strategic Planning Management Segmentation Database Marketing Analytics Business Strategy Management Consulting Program Management Leadership Digital Strategy Market Analysis Integrated Marketing B2b Brand Planning Account Planning Customer Analysis Data Mining Predictive Modeling

Amy Hubbell Education Details

Frequently Asked Questions about Amy Hubbell

What company does Amy Hubbell work for?

Amy Hubbell works for Petermayer

What is Amy Hubbell's role at the current company?

Amy Hubbell's current role is Director of Intelligence and The Brand Joy Lab.

What is Amy Hubbell's email address?

Amy Hubbell's email address is am****@****aol.com

What is Amy Hubbell's direct phone number?

Amy Hubbell's direct phone number is +141578*****

What schools did Amy Hubbell attend?

Amy Hubbell attended Tulane University - A.b. Freeman School Of Business, Loyola University New Orleans.

What skills is Amy Hubbell known for?

Amy Hubbell has skills like Strategy, Customer Insight, Crm, Marketing Strategy, Marketing Research, Marketing, Strategic Planning, Management, Segmentation, Database Marketing, Analytics, Business Strategy.

Who are Amy Hubbell's colleagues?

Amy Hubbell's colleagues are Peri Block Schaefer, Gabi Restrepo, Tiffany Cole, John Engert, Jessica Carney, Peter Njuguna, Pete Peterson.

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