Amy Jaspers Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Greater Seattle Area

Since 1972 Cascade Designs has led with customer-driven innovations and grown to become the parent company of some of the most respected brands in the outdoor industry.-- This position was created in response to my work on the MSR Retail Marketing project-- Implements marketing programs that strengthen retailer relationships while driving awareness and product sales for the brands of Therm-a-Rest, MSR, Platypus, SealLine and PackTowl-- Efficiently manages the digital asset platform, increasing retailer/distributor use of all Brand Marketing content while ensuring a consistent brand presence within the Sports Specialty, Amazon and National Account (ex: REI, MEC) sales channels-- Provides timely and impactful retail marketing support to sales reps and retailers through the implementation of digital newsletters, sales collateral, and clinic training materials

Greater Seattle Area

Since 1969 MSR has revolutionized the way people experience the outdoors through its belief that better, safer, more reliable equipment is the key to unlocking great adventures. The focus of the Retail Marketing project was to strengthen MSR’s retailer partnerships by increasing its brand presence, product sell-through and implementation of marketing programs both in-store and online. -- Identified key retailers by conducting an audit assessing MSR product support, digital marketing strength, in-store merchandising, available marketing opportunities, and usage of MSR digital assets-- Created retailer marketing tiers outlining goals that emphasized MSR’s commitment to helping retailers grow their business while maximizing its brand presence-- Outlined opportunities to optimize MSR’s training and Retail Staff Ambassador program through an audit of top online training platforms and collaboration with sales reps

Bellevue, Wa

Eddie Bauer offers premium-quality clothing, accessories and gear for men and women that complement today's modern outdoor lifestyle. -- Contributed to the development of innovative marketing programs for Eddie Bauer Retail and Outlet store seasonal campaigns with a focus on store team support, coordination of in-store events and assessment of local market opportunities for store partnerships-- Created and executed marketing plans for new store openings, relocations, and Out-of-Home campaigns that drove store traffic and sales

Seattle, Wa

Contour brought to market action cameras, accessories and mobile apps that fostered creativity and allowed users to share their adventures through beautiful HD video. -- Supported the Sports Specialty, National Account, and International sales channels through the management of its visual merchandise, sales incentive and training programs-- Contributed to the successful launch of Contour products into 675 Best Buy US stores and 272 Apple N America stores in October 2012, followed by its expansion into all 1,008 Best Buy US stores in April 2013-- Increased product sell-through by implementing engaging retail associate video contests, sales contests and training programsNoteworthy Awards: Red Dot Product Design Award (May 2011), #7 Inc. 500 List of Fastest-Growing Companies (Aug. 2011), and #1 Fastest-Growing Private Company by the Puget Sound Business Journal (Oct. 2011)

Seattle, Wa

DRY Sparkling is a better tasting, better for you soda using all-natural ingredients and a minimal amount of pure cane sugar as sweetener. As Marketing Manager I contributed to the growth of DRY Sparkling’s brand awareness, sampling and national sales through the management of its event sponsorships, social media, tasting room, in-store demonstrations and promotional programs.

Seattle, Wa

K2 Sports began as an American ski company in 1962 and has grown into an international portfolio of 14 world-renowned brands, driven by innovation and a passion for the outdoor sports enthusiast. -- Promoted to US Marketing Manager position in 2007-- Drove the K2 brand experience and incremental sales within retail, both online and in-store, by translating global brand initiatives into regional channel programs for K2 Skis, K2 Snowboarding and K2 Skates within the United States market-- Maintained excellent relationships with the sales reps and retailers through the timely implementation of marketing collateral, POP, in-store displays and sales incentive programs-- Managed the install, operations and dismantle of the K2 Snowboarding booth at the SIA tradeshow

Seattle, Wa

-- Promoted to Merchandise Coordinator position in November of 2005-- Facilitated the timely purchase, delivery, and payment of all promotional items, print materials, display fixtures and giveaway items for the brands of K2 Sports-- Created an efficient ordering process for the Marketing teams that had not existed previously-- Established and maintained great relationships with vendors, both domestic and international, requiring excellent service and competitive pricing per each order processed

Seattle, Wa

-- Promoted to Dealer Services Lead position in November of 2004-- Managed the communication, individual performance and daily operations of the K2 Snowboarding and Morrow Snowboards Dealer Services team ensuring all sales and service goals were achieved-- Assisted in the hiring, training and successful management of the Dealer Services team-- Implemented all pre-season and closeout sales programs per Sales Manager direction

Seattle, Wa

-- Presented K2 Snowboarding’s outerwear line to participating dealers at the SIA national and SWRA regional shows-- Contributed to a 48% increase in K2 Snowboarding outerwear sales for the southeastern sales rep group-- Strengthened K2’s position in the snow sports outerwear market through energetic presentations and excellent communication of product features and pricing

Seattle, Wa

-- Provided excellent service to dealers, consumers, and sales reps for the K2 Snowboarding, Morrow Snowboards and K2 Bikes brands -- Received K2 Sports’ “Rookie of the Year” award in September 2004-- Maintained the timely processing of orders for dealers and sales reps in assigned territories -- Increased brand sales with outstanding knowledge of product lines, high phone answer volume and support of the Sales Managers’ programs

Ann Arbor, Mi

Represented Sun & Snow Sports through the retail sales, service, purchasing and marketing of products in the snow sports, in-line skate and competitive swim industries. Increased store sales with a strong knowledge of product lines, customer base and leading the sales staff with consistent enthusiasm. Established successful product line assortments as Buyer of winter softgoods and swimwear. Promoted the retail store, products and services at local sports events.

New York, Ny

Responsible for the research, organization and distribution of client sales plan information for analysis, budgeting and forecasting by the Vice President, Director and Sales Planners in the department. Strengthened Account Executive sales positions by providing accurate sales plan information/changes (i.e. viewer demographics, plan restrictions) using DealMaker software.