Amy Koch Email & Phone Number

Durango, CO, US

North America

North America

United States

• Manage engagement between all of our North America marketing agencies and 300+ marketers.
• Oversee all North America marketing agency operations, working in tandem with our NA and global marketing procurement team.
• Appointed to lead new WPP OpenX marketing model transition for North America; inclusive of all Creative+ areas of marketing and media.
• Co-lead of engagement team for Marketing Operations team (2021-2022) & short-term assignment leading Character 2.0 marketing / sustainability campaign for North America (2021).

North America

• Leadership position within the field marketing team responsible for operational guidance, efficiency solutions, cross-functional connections, agency management and leading agile, effective project teams.
• Lead for multiple Project Teams within Field Marketing and across Marketing Assets & Activation Team; managing one direct report
• Conduct RFPs, negotiate, select & manage staffing agency partner; including MSA contracts and annual Project Statements with Agency Ops team and Legal
• Oversee Topo Chico field marketing DME budget $2.6m, working together with DME COE & TC marketing lead; includes monitoring spend vs. budget across 4 regions, monthly DME review calls, redistributions in SAP, agency.
• Manage 6 warehouse leases for our team through KO real estate and a fleet of 51 company vehicles through Element fleet agency
• Partnership development internally & externally; working together with Business Affairs & Legal for contract negotiations and fulfillment

El Segundo, CA

• Responsible for strategic planning and execution of consumer-focused field marketing activation across 12+ US markets with the challenge of building consumer awareness of the coconut water category while simultaneously.
• 12 direct reports in major markets nationally; built a best-in-class field marketing team from the ground up with an eye towards developing top talent and an impressive retention record
• Managed overall field marketing DME budget ranging $2mm to $3.5mm+; including monthly budget tracking, reporting and agency management responsibilities
• Created “Team ZICO” ambassador program with mix of 3-5 high level pro athletes and 50+ local level athletic ambassadors across each focus market with strong positive influence; included identifying athlete ambassador.
• Routinely created efficiencies for our team with use of iPhone technology, GPS tracking and time-saving reporting systems that report all-in-one qualitative and quantitative results to satisfy key stakeholders and.
• Developed, negotiated, leveraged and managed national projects with $500k+ budgets focused on accomplishing clear business objectives, such as the “What’s Inside is Everything” IMC experiential event in NYC and the.

Durango, Colorado, United States

• Built business plan from scratch with partner to secure bank loan.
• Managed process from vision to execution of brick-and-mortar juice bar in downtown Durango; including creative look & feel, store build-out & equipment, all finances & bookkeeping including payroll, menu development.
• Localized / community-based marketing, including weekly farmer's market presence throughout the summers.

Development & execution of strategic, community-based marketing plans with the goal to establish and integrate this NY-based gym into the Seattle market, as well as enable the gym to achieve its annual revenue & net membership goals. Marketing plan includes high-level advertising, as well as grassroots community outreach & relationship building to grow.

• Developed strategic event marketing plans focused on building brand affinity, while managing the FIJI Water team of 8 event managers to ensure plan implementation in key major markets nationwide

- Dir, RB Air Races USA is responsible for overseeing the strategic direction and execution of the Red Bull Air Races in the US.- This position works closely with both the International RB Team and RBNA Communications team to build the image of the brand and create unmatchable content for earned media. - Responsible for $5mm+ per race budget with two US.

• Selected as the first Sports Marketing Manager in the US to lead event marketing in top priority and most active action sports region (territory included So Cal, Hawaii, Las Vegas, Phoenix, SLC)
• Managed high-profile Red Bull-owned events with budgets ranging $10k-$1mm; first major project was SLC winter Olympics activation; lived in Park City for a month to leverage all assets with key stakeholders
• Managed and leveraged Red Bull athletes; coordinating numerous athlete projects to create earned media
• Cultivated key partnerships, such as Mammoth Mountain, Park City Mtn Resort, Woodward West Action Sports Camp

• Responsible for all aspects of the business, including client relations, creative concept development, management of Event & Promotions Department, budget management and a college intern program.
• Produced one of the first EVER Red Bull events in the US on Venice Beach, CA; which turned into a 10-city national tour the following year.

Dual Masters Degree, Education & Special Ed

Activities and Societies: Alpha Delta Pi sorority (3 yrs), Varsity Dance Team for basketball (3 yrs), Intramural Chairman3.9 cumulative GPA

Master'S Degree, Education

Completed undergrad & grad school; 3 years on Gator basketball dance team; ADPi sorority Intramural Chairman.