Amy Jo Davidson Email & Phone Number

Gainesville, Florida, United States

• Compose all website and marketing copy for event promotion, donation requests, advocacy programs and miscellaneous marketing collateral. • Social media management and design. Creating and curating posts and promotions across social media platforms, as well as implementing new content plans to increase organic engagement.• Fostering partnerships with community businesses to increase awareness and coordinate cross-promotional campaigns for donation drives and fundraising goals.• Ensure all copy is updated per state and company guidelines. Optimizing website copy with SEO best practices to increase organic reach and discoverability.• Research statistics and current trends for infographics, value propositions and marketing collateral. Utilizing research and company reports to use in community education and outreach. • Help manage and work with interns to provide enrichment and experience in the nonprofit realm. • Create marketing and website content that meets all nonprofit-specific guidelines with regards to state and national policy and privacy regulations.

Gainesville, Florida, United States

-Devised copy for websites, social media, advertising campaigns, case studies, featured articles,press releases, email campaigns, newsletters, and product descriptions. Utilized SEO analytics tocreate roadmaps for effective site navigation and greater online visibility.-Developed the brand style guide for use by employees and brand partners. This included A/Btesting of various styles, graphics, and logo designs to zero in on the most appealing aspects.-Designed and edited imagery for websites, brand boxes, logos, brochures, and sales collateral.-Rebuilt all websites using WordPress and HTML expertise. Redesigned the parent site VOSIQ, andproduct sites CoRe, AlertTrace, and Scout. Managed sites daily, preparing new product pages andupdating based on weekly meetings with both engineering and senior executives.-Conducted site research using heat maps, A/B testing, user data and customer feedback to createpages that were optimized for both visitor experience and SEO discoverability.-Created and edited product and industry videos utilizing customer feedback, along with marketanalysis. Videos generated organic engagement and brand awareness, while being utilized by ourcustomer care team for client assistance.-Interviewed existing clientele to foster significant relationships and collect data for case studies,product development, and customer care.-Established Google Ad campaign account with a conservative budget. Used A/B testing and marketresearch to create rich audience bases and garner new prospects for our sales department.

Gainesville, Florida Area

-Executed market research on consumer demand, product viability, user needs, and drivers.Used A/B testing to establish blueprints for product development and advertising.-Managed products through their lifecycle, tracking sales to fill consumer gaps, meet customer needs and phase out low performers (designs no longer topical).-Cataloged products based on performance and market analytics. Maximized site engagement,leading to an increase in sales and enhanced user experience.-Implemented SEO best practices for copy and tags, increasing visibility. Designed SEO roadmaps to enhance navigation and increase conversions.-Maintained affiliate programs, including ShareASale, CJ Affiliate, Amazon Associates, and Shopify.-Managed projects between art, screen printing and production departments, developing designs to meet demand and plan for future events.-Developed ad strategy using market analysis, budget guidelines, and user behavior. Collaborated with CEO to ensure maximum ROI and brand visibility.-Managed ad campaigns across Facebook, Instagram, and Google Ads. Oversaw lifecycle, with A/B testing, audience analytics, and content variations.-Created brand guide, in conjunction with CEO, developing creatives that metobjectives for brand voice, communications, and marketing goals.-Composed and managed email campaigns. Tracked performance to enhance campaigns, optimizing for engagement and conversions. Campaigns aided product management duties, like utilizing overstock to create sales incentives.-Designed imagery for website, social media, and ad campaigns.-Setup and directed photoshoots, creating storyboards, scouting photographers along with models,and coordinating with the art department to ensure optimized and usable content.-Developed partnerships and features, increasing sales and utilizing cost-effective ad placement,including features in TV and film. Garnered measured success with ROI exceeding investment.

Remote

■ Wrote 2,000+ articles on web properties including eHow, USA Today Travel, Match, The Nest and Parenting.