Amy Jo Davidson Email & Phone Number

Gainesville, Florida, United States

• Compose all website and marketing copy for event promotion, donation requests, advocacy programs and miscellaneous marketing collateral.
• Social media management and design. Creating and curating posts and promotions across social media platforms, as well as implementing new content plans to increase organic engagement.
• Fostering partnerships with community businesses to increase awareness and coordinate cross-promotional campaigns for donation drives and fundraising goals.
• Ensure all copy is updated per state and company guidelines. Optimizing website copy with SEO best practices to increase organic reach and discoverability.
• Research statistics and current trends for infographics, value propositions and marketing collateral. Utilizing research and company reports to use in community education and outreach.
• Help manage and work with interns to provide enrichment and experience in the nonprofit realm.

Gainesville, Florida, United States

-Devised copy for websites, social media, advertising campaigns, case studies, featured articles,press releases, email campaigns, newsletters, and product descriptions. Utilized SEO analytics tocreate roadmaps for effective site navigation and greater online visibility.-Developed the brand style guide for use by employees and brand partners. This included.

Gainesville, Florida Area

-Executed market research on consumer demand, product viability, user needs, and drivers.Used A/B testing to establish blueprints for product development and advertising.-Managed products through their lifecycle, tracking sales to fill consumer gaps, meet customer needs and phase out low performers (designs no longer topical).-Cataloged products based on.

Remote

■ Wrote 2,000+ articles on web properties including eHow, USA Today Travel, Match, The Nest and Parenting.