Amy Yan Email & Phone Number

Greater Los Angeles Area

• Promoted to lead all client onboarding and marketing account management of 250+ clients over 5 years, which included custom website content creation, Google AdWords management, press release distribution, journalist outreach, graphic design creation, and ongoing consultation.• Create and manage successful Google Ads campaigns based on client goals while optimizing Astanza’s campaign performance to increase PPC contact conversion.• Design Astanza marketing/sales collateral and custom client designs, including sales sheets, case studies, tradeshow backdrops, social graphics, product brochures, ebooks, webinar presentations, business cards, infographics, patient brochures, retractable banners, logos, and more.• Act as marketing subject matter expert and sales liaison to help grow accounts, foster client retention, and nurture repeat sales to existing clients.• Host quarterly webinars and create monthly newsletters to educate clients about company updates.• Use social platforms such as Facebook, Instagram, LinkedIn, Twitter, HubSpot, Google My Business, and Google Ads to build brand awareness and create channels for lead nurturing.• Train physicians, laser technicians, tattoo artists, and entrepreneurs in marketing and business operations at New Look Laser College courses, Astanza’s training division.• Hired and managed 2 marketing coordinators and 3 interns who generated an increase in Facebook and Instagram followers by optimizing content, implementing paid social campaigns, and creating profiles for targeted leads.• Spearheaded the creation of National Tattoo Removal Day, which is celebrated annually by laser tattoo removal businesses, practitioners, and patients nationwide. Managed the creation of the official website and continuously plan various marketing efforts to promote the day.• Started an awards initiative that earned recognitions like the Great Place to Work® Certification and numerous awards from MyFaceMyBody and the Aesthetic Everything Awards.

Learning Technology Center

Supported College of Education students and faculty by providing technology facilities, data networking services, and digital media equipment.

Austin, Texas

Managed a mini project to create a social presence for the website. Supported the Brand Marketing Director and developed insight on digital publishing and sales processes. Completed a group awareness strategy to make The Daily Dot a household name with collegiate audiences. Worked with the Editorial department and wrote stories that were featured on The Daily Dot site. Utilized Google Analytics, Facebook Insights, and Crowdtangle for social media analysis.

Austin, Texas Area

Utilized social networks to create dialogue between client and consumers. Generated buzz and supported sustainable development of Dell products. Helped promote Dell by working with the campus computer store. Increased Dell brand perception at campus events such as orientations, club events, and career fairs.

Greater New York City Area

Assisted in building fabric portfolio to showcase the company and delivered packages to clients.

Greater New York City Area

Proofread contracts made with clients. Filled requests to publish LLCs for ads in local newspapers.

Bachelor'S Degree, Rhetoric And Composition/Writing Studies

Activities and Societies: alpha Kappa Delta Phi, Texas Asian Panhellenic Council, Korean Undergraduate Student Association

Minor, Business Foundations Certificate Program

Activities and Societies: alpha Kappa Delta Phi, Korean Undergraduate Student Association, Texas Asian Panhellenic Council