I am a seasoned writer and editor with a razor-sharp eye for detail and a reputation for creating clear and engaging content. I have worked extensively in B2B, B2C and e-commerce environments, with both large corporations and small businesses. Today, I bring a wealth of experience and expertise to my freelance clients.
Freelance
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Freelance Writer, Editor, And ConsultantFreelance 2011 - PresentI am a freelance writer and editor for a variety of clients. If you need a hardworking and talented writer, blogger, editor, or proofreader... let's talk.Specialties include: Writing; editing; proofreading; copywriting; content strategy; content management; editorial management; AP Style; Chicago Manual of Style; SEO; UX / user experience; talent acquisition, recruitment, engagement and retention; human capital management issues; human resources; employment branding; workplace issues; humor and pop culture; creative writing.Confab 2011, 2012, 2013, 2014 attendee. Mediabistro courses completed: Intro to Copy Editing; Advanced Copy Editing; Boot Camp for Journalists; Research and Reporting; Grammar, Meaning and Punctuation. Poynter ACES Certificate in Editing.
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Board MemberNeighborhood Hoa Nov 2018 - Sep 2020Charlotte, NcI served as one of the five Board Members for my neighborhood HOA.
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Editorial ManagerCareerbuilder.Com Mar 2014 - Nov 2016Chicago, IlAs an editorial manager on the content and communications team, I was responsible for both day-to-day management and long-term editorial strategy for our employer blog, The Hiring Site. I planned the editorial calendar and assigned articles to both in-house and external writers. I wrote and edited a variety of digital and print pieces for our internal and external clients, including emails, direct mail pieces, website content, metadata, headlines, social media profiles, ad copy, and blog posts. I ensured the editorial content we produced across our platforms was on schedule, in line with our voice, tone and style, and strategically sound. I worked closely with others to ensure we were creating content that met the needs of our internal clients and external customers, flowed seamlessly across the entirety of a campaign, accurately represented our brand and messaging strategy, and was approachable, clear, and helpful. I also tracked performance of our employer blog through Google Analytics and Tableau, and optimized our blog posts, whether that meant strengthening copy, SEO or a call to action. I regularly created and updated metadata for our B2B website, including our category and product pages. I believe as content creators, we need to test our content on a consistent basis to successfully adapt to our users' changing needs and behaviors. -
Creative Services ManagerCareerbuilder.Com Jun 2013 - Mar 2014Chicago, IlIn my role as creative services manager of the communications and marketing team at CareerBuilder, I was responsible for managing creative projects and providing leadership for CareerBuilder's internal creative services team of five, and determining the best marketing mix to use to share the CareerBuilder story with our B2B and B2C audiences. I was also responsible for directing and managing multiple projects simultaneously within established time frames and budgets while maintaining the highest quality of work. -
Content Strategist | Writer | EditorCareerbuilder May 2011 - Jun 2013Chicago, IlAs a content strategist on the communications and marketing team at CareerBuilder, I planned, wrote, and created standards for internal and external content, creatively attacking problems across the life cycle of a project. I worked to create, maintain and govern excellent content on behalf of our internal teams, including content for the CareerBuilder website, our niche industry sites, and our employer blog, The Hiring Site. My goal was always to bring into being meaningful, user-friendly and actionable information for the people who came to our website or interacted with our other content in other ways. Additionally, I wrote on a range of recruitment and business-related topics on The Hiring Site, striving to bring a dose of clarity and humor to sometimes complicated issues around employee attraction, engagement and retention. I also created content for CareerBuilder ebooks, emails, marketing campaigns, whitepapers, social media accounts, and various other marketing materials. I started CareerBuilder's first official Twitter account, and was initially the voice of @cbforemployers on Twitter. -
Copywriter, Communications And Marketing TeamCareerbuilder.Com Mar 2008 - May 2011Chicago, Il• As a Sr. Copywriter, I planned, developed, wrote and edited a wide variety of print and Web communications content for marketing programs which supported our various sales divisions. • This included content for social media accounts, blog posts, ebooks, direct mail pieces, white papers, internal sales materials, byline articles, blog posts, newsletters and email campaigns. -
Email Marketing CoordinatorCareerbuilder.Com Aug 2006 - Mar 2008Chicago, Il• Responsible for providing marketing support to sales force in their email communication with clients.• Coordinated, tested and executed email campaigns sent to over 250,000 clients weekly.• Proofed/edited email copy on a regular basis.• Trained sales reps in using our email program and created training materials.• HTML creation; Dreamweaver experience. -
Account ExecutiveCareerbuilder.Com Oct 2004 - Aug 2006Chicago, Il• Responsible for selling online advertising packages.• Created and edited clients' job postings to help them maximize candidate results and enhance their hiring and branding initiatives.• Consistently exceeded monthly revenue quota. -
Associate Board Member, Vp Of Special Events (Pro Bono)Literacy Chicago Jun 2009 - Jul 2011Chicago, IlAs VP of Special Events on Literacy Chicago's Associate Board, I spearheaded The Well-Read Affair and several other Associate Board special events to raise funds for Literacy Chicago, increase the organization's exposure in the Chicago area, and empower more individuals to achieve greater self-sufficiency through language and literacy instruction. -
Director Of Display And Classified AdvertisingArt New England Jul 2003 - Sep 2004Boston, Ma• In charge of prospecting, maintaining and gaining advertising clientele for Art New England.• Edited copy and design from initial proofing stages through blues.• Wrote advertising proposals.• Created media kits for advertising campaigns.• Strategized/executed marketing plans.
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Policy InternWildlife And Countryside Link, Llc May 2002 - Sep 2002London, United KingdomPolicy Intern at a liaison body for 36 environmental organizations in the UK. • Produced press releases.• Coordinated anti-whaling task force meetings.• Planned a European Union event for major environmental advocates, decision makers and members of Parliament.• Created media kits.
Amy Mcdonnell Education Details
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Communications-Journalism; English, Film Studies, Psychology Minors -
Communications Studies -
Communications -
Walsh Jesuit High SchoolCollege Prep
Frequently Asked Questions about Amy Mcdonnell
What company does Amy Mcdonnell work for?
Amy Mcdonnell works for Freelance
What is Amy Mcdonnell's role at the current company?
Amy Mcdonnell's current role is Freelance writer and editor. Content creator. Storyteller. Grammar enthusiast. Word nerd..
What schools did Amy Mcdonnell attend?
Amy Mcdonnell attended University Of Dayton, Bond University, University Of Tampa, Walsh Jesuit High School.
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