-Sugar & Spice is a 21 year old minority female owned & operated Thai restaurant in Cambridge. It has been named Best Thai by Eater Boston, Time Out Magazine, Boston Magazine, and the Boston Globe. It has been featured on ABC Channel 5 News for a segment. -Currently in the process of expanding new restaurant concepts to more locations Boston and Cambridge area, expected Fall 2024. -Led full scale restaurant rebrand including working with the executive chef to devise a new menu, systems reorganization, and website redesign. Evaluated and shifted to new POS, online ordering & reservation system. Changes led to a $4MM+ increase in sales and a 10% decrease in fixed costs.-Led beverage program purchasing and execute payroll for all staff.-Hired and coached 25+ staff on customer service and safety.-Created and managed charitable programs that resulted in 8,000+ free meals donated to the local community via store front and hospitals to support the community during the COVID-19 pandemic. Resulted in a 20% increase in community goodwill.

Tournant at 2 Michelin star Jean-Georges in NYC

Hyundai T2 Regional Strategy (oversee all 7 regions), integrated digital focus

Integrated media strategy on Hyundai T2 for West, East, Mountain Region

New Business - Lead role during the entire pitch process from ideation, powerpoint creation, presentation, strategy, and facilitating team coordination. Lead presenter during international client pitching - Help to close major accounts ($500K to $1M+ initial contracts) in the insurance, auto, and alcohol industries. Contributed a strategic approach that has been highlighted as reason for moving into next round of pitching and/or winning the accountAccount Management, Media & Partnerships - Monitor digital and social media (Facebook, Instagram, Youtube, Twitter) performance to manage spend and create client facing presentations showcasing performance. - Execute multiple on-site sponsorships, social media (in-house and influencer), digital, and television campaigns with partners that led to a 10% increase in US brand recognition - Independently find creative solutions to client’s business problems through innovative partnership and personalization opportunities that align with client’s values and business needs - Develop good relationships with clients with day to day management of client deliverables that resulted in client allocating more business to agency - Manage and coach more junior members of the client team through guidance and training of regular task stewarding as well as reviewing and providing feedback on client deliverables - Cultivate vendor connections as the agency’s main contact point to ensure client success

Ridesharing/Tech Industry Client- Identified many first to market opportunities for the client that exceeded sponsorship KPI’s for numerous campaigns. Exceeded client KPIs by achieving a 20% increase in worldwide brand recognition through daily account management of the client’s partnerships with the United Nations, Rihanna, the Despicable Me movie franchise, and the C40 coalition - Created client wide POVs for new business opportunities and vendor updates- Ensured all campaigns stood within approved budget with creative ways of maximizing ad spend as well as led rate and implementation cost negotiations. Stewarded timely creation and delivery of work to clients across an inter-disciplinary team that included strategy and sales - Managed up to senior leadership to ensure client fire drills were always addressed urgently

Kellogg's (CPG)- 2 time recipient of the Kellogg's “Helpful Cheermeister” Award (Q3-Q4 2016). This person uses their energetic attitude to positively impact others, going above and beyond to help the KG team while maintaining a strong work ethic.- Managed 6+ digital (Amazon, Instagram, Facebook, Twitter, Google, Hulu) campaigns simultaneously by optimizing to rigorous MOAT & comScore campaign KPIs including low IVT, high target index, strong pacing, high in-view, consistent frequency, and delivery in full for all partners. All digital campaigns overseen exceeded Kellogg’s benchmarks and expectations. Pulled DoubleClick Google reports and tracking pixels in order to verify campaign success, used Prisma to ensure client success.- Delivered well executed digital campaigns by vetting RFPs from vendors to ensure that all executed plans led to strong ROI and brand sales lift studies - Stewarded national network, syndication, and news television buys (including the 2016 Rio Summer Olympics) for the entire KG portfolio. Achieved a 99 to 101 index of accuracy for overall portfolio and individual KG brands’ dollar and TRP-by-demo goals due to constant stewardship of TV deliverables like the brand tracker, vendor tracker, post buy, and conversion factor reports - Planned and delivered print campaigns by pulling Tardiis and MRI reports to correlate with strong performing by-demo publications to contribute to a high ROI performance - Established leadership by leading the design, quality assurance, training and rollout of a portfolio wide project of a new naming methodology for Kellogg's tracking pixels that impacted the entire activation campaign stewardship process

-Horizon is the largest privately held media agency that has clients such as Burger King, Geico, Corona, and Turner. The mobile team won MediaPost's Mobile Agency of the Year in 2014-Reviewed plan recommendations and results to produce highlight trends and insights to be used by team to optimize agency’s mobile buying practice-Executed competitive research and audits to fuel insights for project-based work and aided in monthly forecasting and calculate cross channel percentages -Created case studies for outstanding performance in mobile campaigns for awards submission-Supported Mobile Strategist in the development of position papers and best practices -Evaluated partners for partnerships by initiating meetings to learn media capabilities