Amyl Patterson Email & Phone Number

New York, United States

Ann Arbor, Michigan, United States

• Communicate with client and agency stakeholders to discuss account strategy based on marketing objectives
• Leverage data insights to optimize and report on existing campaigns and to inform future account strategy
• Assist with campaign creation across Google Search, Display, YouTube, Shopping, and Discovery platforms

East Lansing, Michigan

• The MSU Alumni Office strives to foster the meaningful engagement of Spartans through connections, service, and investment. As a marketing intern, my core activities include:
• Collaborated closely with staff members to plan and execute marketing strategies and tactics
• Assisted with the development of content (blog posts, email newsletters, social media posts) as well as graphic design needs
• Managed content and maintenance of social media brands on Facebook, Instagram, and Twitter
• Proofread and edited materials to ensure consistency and accuracy, recommending changes where necessary

• Developed a cross-channel strategy for a back to school campaign encompassing paid social, programmatic, and influencer channels
• Worked with internal stakeholders to develop campaign briefs in order to align media strategy to overall business objectives
• Complied and analyzed market insights and provided summaries of key findings and trends to stakeholders across the organization
• Assisted with creative trafficking, reporting, and optimization efforts to provide recommendations for improved performance

Plymouth, Michigan

• Assisted in the development of marketing materials including direct mail and digital ads
• Coordinated aspects of consumer marketing events and retail store events
• Collaborated with vendors on creative development tactic execution and proofing
• Developed and updated marketing calendar in Microsoft Excel

Novi, MI

• Worked as sales associate to ensure customers were satisfied with shopping experience
• Responded to the needs and wants of customers in a timely and effective manner
• Responsible for cash register operations and sales in excess of $1,000 per shift
• Maintained brand image through knowledge of product, sales, promotions, and policies