Amy Baroch Labenski Email & Phone Number

Arlington, Virginia

I am responsible for maximizing positive impact of WETA National Productions by expanding and reaching new audiences through the creation and delivery of innovative education and engagement initiatives and by leveraging diverse and strategic partnerships. I work with producers, funders, executive-level stakeholders, and PBS stations across the entire U.S. to effectively execute broad initiatives – from development to implementation to follow-up and final evaluation.

Arlington, Va

I was responsible for developing the digital strategies and programs that attracted and engaged the CIS network and external influencers, helping to propel the organization into a digital leader in non-profit communication and public engagement. I was also responsible for ensuring the consistency of creative messaging and logo usage within the CIS National Office and across the entire CIS national network. Specifically, I oversaw the development and execution of a digital outreach and engagement strategy while managing and integrating the organization’s existing web, technology, content, and social media presence.

Mclean, Va

I was responsible for the development and execution of the short and long term enterprise roadmap for social media products at Gannett. I drove the strategy, product roadmap, design, development & implementation of social media features and enhancements on existing products and new, standalone apps across the Gannett network.

Managing the Project Merlin and Bento station on-boarding process and lead on social media initiatives, best practices and professional development opportunities on behalf of stations.

Managed Engage social media project, Engage web site, updates to Grantor(s), product roll-outs, special events, grant budget and expenditures totaling $3M. Supervised the Engage associate producer and department interns. Coordinated events with the Engage Advisory Board, member stations, and partners.

Worked with PBS Stations and The Corporation for Public Broadcasting (CPB) to monitor project progress with emphasis on developing creative solutions to project challenges. Evaluated project budgets and financial reports for all DDF grant funded projects. • Instrumental member of the annual PBS TechCon production team. Managed speaker database and communication, managed team of producers and over 70 presenters, maintained conference website, designed printed program book and agenda. Drafted contract documents and amendments for all Digital Distribution Fund (DDF) and Digital Universal Service Fund (DUSF) grant rounds resulting in over $65.5M of funding.

Grant funded job. Hired at end of grant term.

Directed all aspects of special event planning and execution including budget allocation, negotiation of contracts, collection of staff expenses, and actualization of all expenses; Administrated creative brand management for all printed materials to ensure integrity of SOP’s mission and image; Utilized Raiser’s Edge software to catalog donors, auction items, and event details; Supervised up to 100 volunteers during events; Managed SOP Board of Directors and Young Leadership Committee members during event planning.

Managed CSL Special Events Office, executing 70+ meetings and events per month; Formulated growth strategy for the Special Events Office that better served the CSL administration, student body and alumni association.

Conceptualized and produced marketing events promoting Workshop endeavors including script and creative material approval, contract negotiation, and budget analysis; Produced nationwide outreach tours presenting educational initiatives including “Asthma Awareness” and “Elmo Goes to the Doctor” focusing on under-served urban communities.

Ma, Developmental Psychology

Activities and Societies: Kappa Delta Pi, International Honor Society in Education

Ba, Visual Media, Literature

Activities and Societies: Alpha Chi Omega Sorority